Travel Agency magazine: 519 How to benefit travel agencies

In promotional practice, "borrow festival" to make a pot full of cases of countless, 2013 519http://www.aliyun.com/zixun/aggregation/33121.html "> China tourism Day is coming, How can travel agencies seize this opportunity?

First, understand the National Tourism Administration 519 policy with a good publicity platform

    The official announcement of the National Tourism Administration office on organizing the 2013 "China Travel Day" announcement that this year's "China Tourism Day" slogan is "Love Tourism, Love life" , the theme of the event is "leisure huimin, beautiful China", each province (district, city) in the "5.19" day and before and after the adjacent period, will organize the corresponding activities and the introduction of tourism huimin measures, and will use television, newspapers, websites and other platform forms of publicity and promotion.


    First, travel agencies can actively call for the travel agency products on the beautiful China and other related products packaging, and leisure concessions with the combination of preferential measures to promote vigorously.


    at the same time, close contact with local tourism agencies, to actively report the huimin measures to the local tourism authority, and through the administrative system escalation to the national tourism Administration, and the central to the local media will actively follow up these measures. At the same time, in advance of the travel agency to participate in the "China Tourism Day" Activities summarized work, the General provincial (district and city) Tourism Bureau (Committee) before 17:00 on May 21, will be submitted to the local "China tourism Day" Activities Summary (the overall situation of the activities, the main measures taken, the results and other relevant text and picture materials that can be used for subsequent promotional reports.


    through various official media from the country to the local publicity, travel agencies have received the credibility of the official media platform to promote, visitors will be retrace to consult, expand the influence of travel agencies, increased the opportunity to advertise travel agencies free of charge.


Two, actively participate in Tourism day theme events, with the homeopathy

    in provincial capitals and important tourist cities, every year, China tourism Day will have a venue and related theme activities, some of the relevant theme venues free or preferential to the public open, Travel agencies can actively participate in the theme activities, choose to carry out a number of private or joint public tourism activities, or on-site dissemination of promotional materials, or for the public to publicize the content of tourism activities, access to free ground promotion opportunities.


    on the platform set up by the Government, give some souvenirs with the company's image, hats, backpacks, badges, etc. as gifts to tourists, such as tourist registration outbound travel, travel agents can also be presented with power converters, tourism, small medicine boxes, flashlights and so on, is a kind of image promotion and brand promotion.


Third, increase visibility through promotions, enhance competitive advantage

    Travel agency similar products between the relatively strong, tourism consumers are generally difficult to distinguish, and promotional activities are the use of various communication tools to achieve publicity,The main way to introduce tourism products. Through the promotion of some different information of the same kind of tourism products, the effect of focusing and magnifying on the specific products can be more prominent, and the potential consumers will be given preference behavior, and finally strengthen their own competitive advantage.


    in the increasingly competitive market environment, do a good job in the promotion of tourism products, can make travel agencies to win more potential customers favor, in the target market to establish a good reputation and image, The 519 China tourism Day is a festive event advocated by the Government, which is conducive to the promotion of the brand and marketing of the travel agency itself.


    in the specific action plan, recommended that the Director of travel agencies refer to the work experience of the relevant provincial and municipal peers, on this basis to carry out marketing innovation, in an active participation based on the recognition of both sides to achieve 519 next year to continue the cognitive basis of cooperation.


    Major travel agencies in the industry have been working closely with the Government on the basis of the relevant support and benefits, for a large number of small and medium-sized travel agencies, for the existing government platform must be made good use, close co-ordination, support the government's work can also obtain the corresponding income, The end of the win.

May 2013 issue, travel Agency magazine, fifth issue of Shing's column, "519 How to benefit travel agents"

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