Tup, the technology behind the product and the user experience

Why do you propose such a slogan? I want to share our thoughts with you.

It is entering a new era, the most significant sign is the March 2010 http://www.aliyun.com/zixun/aggregation/1560.html ">facebook Traffic beyond Google, The internet has entered a social network-centric era; Apple's market capitalisation overtook Microsoft in May 2010, and IT products entered the user Experience era. The most important change in the new era is that users gather together in a community and share their views and experiences. This kind of digital unicom makes the user's evaluation of the product more and more influential, and the communication of information is more and more rapid. Especially bad news, the recent Dr Tang June door and the iphone 4 signal door is a notable example. Therefore, enterprises want to impress consumers, must start from the most fundamental, that is, quality products and services.

Quality products have three basic elements: Technology + user experience + operations.

First of all, technology is a prerequisite for quality products, but the best technology products are most not the most successful products in the market. Early IBM's OS2 was more secure, better performance than Windows, but it turned out to be Windows eminence; now Apple Object-c is not the leading development language, and there are even a lot of deficiencies that don't prevent Apple's App store from becoming the most successful software shop. On the other hand, products without technical support cannot succeed. Hot network applications must have high-performance technical architecture support, to meet the changing needs of users, must have a flexible technology implementation framework; To achieve simple and easy-to-use products, in addition to user experience design, but also must have the realization of technology to protect.

Second, the user experience is the key to quality products. All products are for users, how to design products so that users are very convenient to use is the user experience. My four-year-old daughter picks up the ipad and can play on her own, and almost 70 of parents want to use Windows computer to process photos and emails, but they have to buy computer books and memorize a bunch of instructions to get a grip. No wonder ipad sales are on record and more than 3 million ipad tablets have been sold within 80 days of listing.

The purpose of the user experience is to be user-centric, which is easier said than done. According to a survey of 300 top brand companies by Bain Consulting, 80% of companies think they have created a very good user experience, but only 8% of their consumers agree.

Finally, quality products are operational. Need to observe the user's use habits, do a good job of qualitative and quantitative analysis, and analyze the product on-line after the user's actual use of the product for continuous improvement. New era of quality products will form their own brand community, to create such a brand image, and have a large group of loyal followers, the need and users to form a good interactive relationship, so that users participate in product design, marketing, operations, so that users are willing to share their product experience. Only occupy the user's mind, can achieve high-quality products.

We create tup columns and organize events to share the technical and user experience stories behind quality products. In the new era, we not only focus on technology, we should focus on user-centric products.

Source: Blog.csdn.net/jiangtao