Twitter CEO Thursday interview with NBC TV

In a December 6 evening news from Beijing Time, Twitter CEO Dick Costello Dick Costolo admitted in an interview with NBC's Today's show host Lauer (Matt Lauer) in Thursday Twitter may be confusing to someone unfamiliar with the service.

"For many people, when they come to Twitter, they may find it hard to understand the language of Twitter (Twitter messaging)," Costello said in an interview. Therefore, we need to put these content in a relevant context to facilitate the dissemination of content. ”

Industry insiders say Twitter is building its business around its 230 million-month active users, and if it cannot be as accessible as other social networking sites, the consequences are worrying. Twitter is now far less popular than Facebook, which has more than 1 billion users last year.

For users on Twitter, Costello said: "It has to be true, today's era of communication everywhere, people can realize true and false." Therefore, authenticity is the key. ”

Costello at the end of the interview, he said he would like to attract comedians Amy Poller (amypoehler), Tina Fei (Tina Fey) and Melissa Maccassie (Melissa McCarthy) to Twitter. Before becoming a technology company entrepreneur, Costello was an impromptu comedian in Chicago.