Twitter design principles

User experience expert Mark Trammell, from Twitter, elaborated on Twitter's design principles, including the registration process, understanding of new users, loyal users, etc., worth seeing, recommending and watching how Facebook does design comparison reading

Two data of concern

Twitter's internal measure of products is registered users (125 million) and independent visitors (190 million) Twitter daily search requests reached 700 million times, the number of tweets sent daily 65 million, both close to 10:1

(Twitter visual user relationship, from Flickr)

Streamline the registration process

Twitter A new user registered for 330,000 each day, the registration process is critical to the user's initial experience. Often the first time a user comes to Twitter, they don't know what Twitter is and how to use it to understand the user's behavior. Twitter's research team picks a special set of samples: the user who registers successfully, leaves, and eventually returns to Twitter is often the first consumer, looking for what they are interested in, listening silently, and slowly starting to contribute. Send out your own voice Twitter want users to first think of it as a tool for consuming information, and then start to really enjoy the twittertwitter goal is that users do not need to do any additional tasks, you can profit from it to know what users like information? Just ask them! The new Twitter sign-up process gives users a range of topics that may be of interest to them, and after they have chosen a user to create an account, Twitter will make personalized recommendations based on their chosen topic of interest, making sure that the first time they see it is their real interest, not the most popular. The new version of the registration process includes 3 steps, more time than before, but it increases the success rate of 29%, registered successful users also faster integration, because in the registration process, they have learned how to use

3 Kinds of weapons: magnets, hooks, glue

Magnets: Let users discover Twitter, celebrities are a powerful marketing tool for Twitter, but not all of them: getting users back to Twitter, the family relationships of users, the appeal of expert users, and giving Twitter a compelling glue: instant news, sources of information, attention to celebrities, friends/family, Search for local information, and when users perceive these, they turn into Twitter's loyal users. 75% of the traffic from Twitter, the fastest growing region of the mobile Internet, is also the best way to wake up the silent users of Twitter's fastest growth is to use his social relationship Twitter to position itself at the bottom of the service, the user is the builder, with the help of the user's power, it evolved into today's appearance lists: We see many users created a number of accounts, to focus on different topic sources, so there is a list function, it allows users to no longer switch account, Can focus on a number of topics to build value: While adding new features, we also streamline functionality, the process is painful, if you want to create a good user experience, you have to do the ultimate principle of Twitter: to promote the emergence of value and the source of dissemination: http://www.mobilefocus.net/?p=357