Two key problems of electronic commerce not to be opened (second)

When it comes to sourcing, more is the traditional category of retail industry, what are the key factors for a good sourcing structure?

1. Commodity characteristics-What do you sell?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Choosing what to sell is the first step in the business, but it is also the most important step in influencing your eventual success. When choosing what to sell, please remember two principles:

1 Selling things you know

2 Try not to sell unpopular items

1th, it is easy to understand that any industry success stories are those experts in the industry to create, never a layman can rely on impulse to achieve success, this principle for all.

The 2nd is for the individual, only for most people. At present, although the e-commerce industry is getting more and more hot, but there are many things consumers are unwilling to buy from the Internet, also lack of corresponding cognitive experience and consumption habits. From this point of view, e-commerce coverage of the industry is still less than the traditional retail. I just want to remind you that when you find a product is cold, do not blindly excited, to carefully distinguish between opportunities or traps.

At present, the largest market on the Internet is apparel products, followed by electronic equipment products. In the back there are snacks, gifts, children's supplies and so on.

The key to the success of the unpopular goods: the product itself has no e-commerce needs.

The key to the success of a popular product: Whether you can take one small step more than your peers.

2. Cost price

At present, the most popular activity in E-commerce retailing is "second kill", which means snapping up goods at a very low price. Through the "second kill" activities of the attention, you can clearly see that the price is always the most important factor in online shopping consumers.

We realize this is easy, but it's very difficult to actually operate. Because, whether can get the goods with low cost, not everybody can do. It's about your connections, your familiarity with your product, and your ability to sell.

3. Logistics and distribution

Today is the last day of the Jingdong Mall free shipping activities. During the campaign, sales soared and conversion rates increased. and sales before and after the event will have different degrees of decline. This means that people who have a shopping plan before the event will deliberately make the wrong purchases, and people who are prepared to go shopping after the event will deliberately spend ahead of time.

Logistics and freight is the industry's "senior players" focus on solving the problem, jingdong in the solution, where the guests are also resolved. Because, in most cases, it is difficult for competitors from the quality of goods and prices to open the obvious gap, so low freight and free shipping will become the killer of the competition.

Free shipping is nothing more than a dozen 20, why there is so much new gravity? In fact, the consumption cost of online shopping should include two parts of the value of the goods and the value of the distribution service. However, our consumers in the shopping malls are accustomed to, in their subconscious, the net purchase behavior of the cost is the value of the goods themselves, the other best not to pay. This dislocation of cognition leads to the popularity of free shipping activities. It is precisely this dislocation that leads users to doubt the quality of the product because of lower freight prices.

Combining the above two articles we can basically come up with a formula for success, if you want to start a project, may wish to look at the problem before the formula how to solve:

The article is also posted synchronously in my blog:http://bc2bc.blogbus.com/