ued design process and principles

Absrtact: ued design process in different companies may exist, the domestic designers in the community to discuss their companies (including Tencent, Baidu, etc.) of the ued design principles, processes, etc., the experience is worth the reader's reference. Interactive designer from Tencent

ued design process in different companies may exist, the domestic designers in the community to discuss their companies (including Tencent, Baidu, etc.) of the ued design principles, processes, etc., the experience is worth the reader's reference.

Eviliu, an interactive designer from Tencent, emphasizes that the design process mainly considers two aspects: first, where the design principles come from, and how to cooperate with the design of the upstream and downstream team. In terms of design principles, it is explained from four aspects:

> always put the user experience first-in the design process of the user experience into which, through the design of the whole, so that the conclusion of the user experience can directly affect the direction of the design. At the same time, the design process through the development of brain violence, competition products analysis, focus groups and other ways to the design needs of in-depth excavation, the demand from where, why there is such a demand, accurately grasp the direction of design.

> Detail Division of Labor--in the design process, the design task is decomposed into the use of research, interaction, vision, the roles of each role clearly and cooperate with each other in the field of professional performance.

> The introduction of Expert designers and project pm--expert designers through the design review, the design of their own concept to convey to the designer, guide the design direction, control the overall quality of the project. PM to the project schedule, demand task, design manpower control, ensure the design work orderly deployment, and ultimately achieve the project objectives.

The establishment of the > Design code--After the design project is completed, the designer combs the content of the design to ensure the precipitation of the design concept and the unification of the style.

On the "How to cooperate with the design of the upstream and downstream team", eviliu that the following measures should be taken:

> Participate in the Prophase planning of products--grasping the product planning and goal is the important basis for the later design work.

> Product and Project PM contact, demand scheduling-through the design requirements of the scheduling with the pace of product development to ensure the smooth project.

> Experience walking and usability testing-design complete, follow up development implementation, implement output, carry out experience checking and usability testing, ensure the quality of design implementation and whether or not and user expectations.

In addition, the implementation of the process must also focus on:

> Effective management Tools-good management tools can help the team standardize management. We have tailored a range of tools to improve the efficiency of design management, such as prowork tools, to provide a range of online management of project processes, tasks, documentation, etc. There are TAPD, UID and a series of tools.

> Agile Project Management--by focusing on design efficiency, improving working methods, and correcting design processes to motivate teams to respond efficiently and quickly.

> Refining operation--for different product expectations and goals, flexible operation, set different process path.

> Continuous Improvement-Regular return to the project process, discussion, adjustment is very important.

Li Shufu of Baidu talks about the details of the two-point deep experience:

> User Research--Every time you complete a deep visit to your users, you need to have a briefing in the group on your return day. Tell each other about today's research, so that the participation of the great retrospective survey of some insights, so that the participants can also feel the research process of information exploration.

> Product Design-whether it is visual design, or interactive, completed the first draft needs to be discussed, refined and iterative optimization. At the same time, improve the design of product thinking depth and breadth.

Faceui's Zhu Jiaming combines its own project experience to describe a clearer design process:

> Product Application Analysis. Before the design starts, understand the application of the product, clarify the purpose of the product and the application of the market, and plan the next work carefully, because the first change in the design is the least cost in the whole process.

> Conceptual Design. By understanding the product, creative designers or project managers form the initial concept, will be submitted to the copy planning to complete the first design document, or by the creative Director or project manager directly the essence of the concept.

> Feasibility Study Analysis. Evaluate the technical feasibility, social feasibility and risk factors according to the market and product application, and make the risk avoidance countermeasures.

Detailed interpretation of > user needs. Design team project manager and product Manager to check the requirements, to user-centric, let the user experience the actual direction of design and process specifications. In the actual operation can also organize the design team to dig into the user needs.

> Design implementation.

> Interactive design. The interaction designer needs to carry on the design work first, carries on the product architecture appraisal/The main logic design, the interface prototype design, the prototype usability test and so on, will the user research and the demand interpretation result in the product displays.

> Visual design. Visual designers as front-end designers, but at the back of the workflow, they need to carry out product image analysis, style positioning, visual solutions finalized, visual effects of the prototype, visual design completed.

> Usability Testing (Usability testing). This step is essential, including planning usability testing, usability test implementation, handling usability testing, analyzing usability test data, writing and demonstrating usability test reports, and discussing whether recommendations in the report are adopted.

> Product release. This step is done by the client, but it is an exciting event for the design team.

Another designer diff also outlines a complete design process that includes nine aspects:

> products to pick a fault. Premise: Read PRD. Ensure consistency with PM in requirements understanding. Find omissions. No one is perfect, again mature pm, also unavoidably have omissions. Identify omissions, feedback and communication with PM. Propose new ideas for products. When reading PRD, there will always be some good ideas out of the product, timely communication with PM and team. Start conceptual interaction.

> Sketch Quick communication. By sketching, quickly "product critical process", "key interaction and Interface Layout" presented on paper, to communicate with PM, technical to reach consensus. Objective: To sweep the omission again; to gather ideas;

>wireframe Performance product flow, interface, including: Product flow chart; Wireframe let the team to understand the product without objection to the final product has intuitive understanding. At this stage, the demand for products freezes. Developers can develop technology based on prototypes for smaller parts of the UI association.

> Visual design. There are two "clear obstacles" in front of the process, this stage, visual design is very comfortable things ... Under the premise of a relatively complete design specification and Control specification, Vision includes: Style exploration, Key page visual design, key interactive animation performance.

> Visual material output, design document labeling. The material is stored and managed with Dropbox or cool disk. Markman is a good tagging tool.

> finishing, submitting design aspects of the tracking points to be verified by data, mainly include: To verify the product function point, the design process of the more controversial parts (products, interaction, vision), designers are not fully grasp, the need for data validation ideas, such as: "Click-style Menu" and "Drop-down gesture-style menu", Which is more acceptable to users?

> Design document collation, new design control warehousing, mainly include: sorting out the design documents to facilitate the inspection and use of other team members, the new controls generated during the design process into the control Library, update control design specifications.

> Late development, detail follow up. With the development of follow-up details, is part of the design process. In our team, we rely entirely on the specification job, the design document annotation (not with the developer to say a word: P), to ensure that 80% of the interaction, visual details can be restored. The remaining 20% is to be polished by the designers and the developers. During the development process, be sure to reserve this time. Mainly include: margin, font, the numerical fine-tuning of the interface animation.

> Project design Summary, including: Problems encountered in the design process, as well as solutions; how did you correct it? Share your most fulfilling part of the design process.