UK, Martha launches electric network platform to reverse the downturn

Martha General, Britain's biggest clothing retailer, recently unveiled a new E-commerce platform aimed at reversing the decline of the main earnings segment in the last decade.

The report from The Daily Telegraph of London, February 18, shows that Martha is a retail group that has been established for 130 years and that sales of its main businesses, such as clothing, have fallen for 10 consecutive quarters. Martha said that after more than three years of development, the new Electronic Business platform finally officially online. Subsequently, Amazon's original network platform, which it provided in 2007, will be replaced.

Laura Wade-gery, head of the department's online business, said that we would drive our own "cars" on the road instead of renting other people's cars. Martha's chief executive has placed high hopes on the new web platform as an important strategic step for Martha's transition. In three years, Martha's department store has invested heavily in transforming itself into an international, multi-channel retailer, linking customers through Martha's stores, internet and mobile device terminals.

The new web platform will complement its giant E-commerce distribution center in Fort Dannington. They complement each other, preparing for the Christmas shopping rush of 2014, as well as providing customers with a better browsing and online experience.

Compared to the previous electricity quotient website, the new website's merchandise picture quantity has increased nearly 50%, simultaneously also has the picture scaling function, also has the fashion performance content, provides the customer 360 degree omni-directional video experience.

Laura Wade-gery, head of the department's online business, said more directly: if you buy something online, your main purchase is a picture of the product-the picture directly affects the consumer's buying decisions.

The new website also has a dedicated editorial center where customers can participate in editing the content of the site. The reason for setting up this editorial center is that, after research by Martha's department store, customers who actively participate in content editors are more likely to shop for a single purchase, with a 24% higher than average customers.

The first set of target customers for the new electric Dealer's website is Martha's original 6 million online shoppers, and Martha's website will increase the type of delivery service and improve the quality of delivery services.

Hugo Net learned that at present, many customers often enter the E-commerce site of Martha department store browsing merchandise content, but many customers only browsing content do not buy anything, and often turned away to the competitor's website to buy things. For Martha's department store, the reward for launching this optimized E-commerce site is to attract 14.5 million of "free" online shoppers.