Unicom Red scarf to build platform + service video into a micro-blog standard features

Author: Zhaoyuchu Communication World Network (CWW) June 21 News recently, Guangdong Unicom joined hands with Sina Weibo advocated the establishment of the Red Collar Open Alliance, the same period released the first batch of the Alliance launched three products: "Red Scarf 3.0" client, "Yue TV" video microblogging, "micro-customer Treasure" marketing service platform. Guangdong Unicom launched a mobile phone microblogging service in June 2010, the development of mobile phone microblogging within a short period of more than 10 million users, and successively in all parts of the city quickly landed, in-depth integration into the campus, 3G and other important market activities. Among them, red scarf users more than 8 million, active users more than 3 million, and in the continued high-speed development.　　Red Scarf Client 1.0 and 2.0 just launched, once created the App Store on the line three world load that is over million, the top of the App store social plate ranking before the brilliant achievements of five. Inclusive mentality to build platform + services Guangdong Unicom, deputy general manager of product innovation Li Han that the red collar product development with the mobile Internet, the forefront of DNA, the former users in each client will have some more decentralized applications, but through the carrier platform + service model,　　will receive a one-stop service and differentiated competitive experience, red collar above the application will be based on micro-blog. Through the establishment of the Open Alliance will play the advantages of Guangdong Unicom and its partners, red Scarf will be the developer's creative and partner services packaged through the Red Collar Open Alliance platform to reflect the convergence of resources to provide users with the value of superposition. "The customer-side service for the red scarf is free of charge, and it can be integrated and exchanged by resources for future partners."　　"The original intention of doing the red scarf is through the service to reflect the competitive advantage of the product", Li Han that, cut into the mobile phone micro Bo is to seize the mobile internet development of a time window, red scarf will develop into a mobile internet in Guangdong Unicom in the field of Representative business. Li Han that the future mobile Internet is a multi-level center, operators, terminals and Internet operators belong to different levels, the development of mobile Internet industry needs to be integrated platform, "operators belong to the communication, user-bearing level of the platform, with user-scale advantages, a relatively perfect service system,　　Need to use an inclusive mentality with the Internet platform, Terminal Center for joint ", through Cross-platform joint promotion of user value." Guangdong Unicom hopes to make a comprehensive mobile internet hosting platform, "Red scarf is a service Alliance Road", set up a red collar open Alliance can provide users with comprehensive services. Red Collar Open Alliance is superimposed on the operator + Internet Enterprise Two platforms in the new platform, Unicom and Sina Weibo will play their respective advantages focus on different areas, "it is difficult to distinguish who is the pipeline who is the application, the respective division of labor is not the same, there is no dominant and led relationship." "Video microblogging embodies the WCDMA advantage of the launch of the Red Collar 3.0 is a full function of Sina Weibo third generation microblogging client, with automatic speech recognition input, voice search, voice microblogging and other functions, at the same time to support the instant transmission of the 3G video microblogging services.　　Cho Jian, general manager of China Unicom Guangdong Branch, said that relying on the latest upgrade, the highest faster rate of up to 21.6m/s Unicom WCDMA 4G Advantage Network, promote the exchange between the red scarf and fans, to achieve multilateral forms of joint complementarity, innovation and development. At the same time, the Alliance also launched a video micro-blog "Yue TV", by the Guangdong Unicom Joint South Canton Media Development. Yue TV client and Sina Weibo direct binding, mobile phone after video can directly upload micro-blog, that is, to achieve real-time synchronous micro-blog display, and support a number of platforms, including the iphone and Android phone terminals, PC terminals.　　In addition, the Yue TV client built-in Southern TV rich TV channels, using the App Store download mode, support micro-blog synchronization, while watching TV to send Micro Bo. Author: Zhaoyuchu for the introduction of video Weibo, Li said, there are two main reasons, one is based on the consideration of video sharing, followed by the traditional micro-blog is mainly text and pictures to show, but the user behavior can not be accurately captured or the whole process, and sometimes there is a micro-blog when the text is not easy to express,　　The introduction of video microblogging will meet the needs of users. "Video will be the future of business development trend, but also the future development of micro-blog One of the standard features, because video Weibo for network stability also has a high demand, based on Unicom WCDMA network for data business good support, the introduction of video micro-blog reflects the Unicom in the 3G competitive advantage."　　According to the internal test data of Unicom, video micro-blog uplink speed can reach 1M, the lower faster rate reached about 3M. Unicom to the video micro-blog defined as lightweight products, micro-bo rely on short content to win, while the original large volume of video generally through Yue TV to reflect. At present, video microblogging will not limit the size of the user's freedom of application. "Generally, like mobile client users, most of them have shorter videos due to many factors, including batteries, location scenes and cameras."　　"Video microblogging is just one of the features of Yue TV, including video sharing," Li Han said. Remove the above Red scarf client and Yue TV, the Alliance also launched a micro-Bo mobile internet Marketing Service Platform-"micro-customer treasure" for the Red Collar Alliance enterprises to provide a variety of marketing services support. "Micro-Customer Bao" has enterprise micro-bo, micro-concessions, business news, two-dimensional code electronic verification of the four functions.　　Alliance Enterprises can publish their own mobile phone and micro-blog coupons, but also through the various communication platform of Red Scarf, MMS Magazine and micro-blog form to millions of of users to disseminate, production, distribution of their own MMS mobile newspaper and so on. Increase the number of phone address book value-added services learned that the red collar will also be integrated microblogging assistants, address book applications, "Zhinwo" shopping area and other more functions. In the mobile internet era, telecom operators and mobile internet are making strong alliances. It is understood that in the Red Scarf client, the integration of Unicom online business hall, Wo portals and other applications, through andSina Micro-Blog interoperability, so that telecom operators mobile phone number and internet application of the combination.　　"Later red collar will pay more attention to the embodiment of 3G application." Talking about the application of mobile phone number address book, Li Han said that the mobile phone number is currently the most popular, most effective and carry the ID, the mobile internet era, the number in addition to communication itself with strong links, strong communication and other values, the need for carriers through the platform of the joint between the mobile phone number in the larger scope of the role, and the Internet ID (such as Micro Bo, QQ) reflects the user needs in the subdivision area, it is difficult to replace the mobile phone number, and the combination of mobile phone number will make its value and content richer. "What we have to do now is to let the user hold the mobile phone number can enjoy more services and functions, as long as the user active, as the user of the business of stickiness to strengthen, it is bound to enhance the operator's ARPU value." June 14, in the days after the opening of the Red Collar Open Alliance, China Unicom and Sina signed a strategic cooperation agreement, the two sides will be included in the development of Sina Weibo derivatives and other in-depth cooperation, but the details have not been announced. According to industry analysis, based on the cooperation between China Unicom and Sina, it is impossible to develop with the Red Scarf client similar products and competition, then the red collar and red collar Open Alliance products and services will most likely become the strategic cooperation mentioned in the "derivative."