US electric business develops custom products under the line

Absrtact: Recently, reporters in New York Manhattan Fashion Mall Soho and Wall Street in the financial district to experience the future of the retail industry a strange trip. In the cosmetics online ordering company Birchbox's experience shop reporter saw that there is a small dose for men

A few days ago, reporters in New York Manhattan Fashion Mall Soho and Wall Street in the financial district to experience a "future of the retail industry," a strange trip.

In the cosmetics online ordering company Birchbox's experience shop reporters saw a small dose of beauty and cosmetic suits for men, priced at 20 dollars. The kit includes shaving cream, oil-free moisturizing cream, hand cream, men's perfume and brand tie clips. The price of the top four products ranges from USD 10 to 84 US dollars.

Store staff said that consumers from the skin care, hair protection, perfume, cosmetics and other five categories in the selection of a product to form a monthly "box" package. Birchbox sends the package to consumers every month, and consumers can use different products and brands each month.

Dammam International analyst Chilpa · Rosenbury told reporters that at Wal-Mart and other large retailers from the line to the development of the line, including the Birchbox, many of the electric operators began to develop offline, to enhance consumer participation and experience.

Even the pure glasses shop Warbyparker opened its first flagship sample retail store in Soho in 2013. In the spacious Golden Hall, the reporter took a price of 95 dollars Carmichael brand sunglasses, and friends can share photos of the network "Photo Pavilion" before the photo, and print out a small photo souvenir.

Cosmetics retailer Sephora in the physical store, the reporter saw, many people in the shop to accept the nail, beauty and other services. Cosmetics trainer Donna told reporters that the make-up school in their stores will offer a number of training courses every day, attracting a lot of consumers to learn.

Sephora shop in the cosmetics can be free trial, some can take a little directly from the sample, some can be a small spray nozzle to the hands of a little bit, and some can smell different perfume through the extrusion flavor. Angell, who is shopping in the shop, told reporters that she would come here once a month, often first in the official web browsing, but in the store to try.

If there are more fashions, trends and ideas in Soho retail outlets, the New York financial District's grocery stores are more convenient.

Reporters at the New York drug chain Duanereade, a flagship store at 40th Wall Street, and the Chinese pharmacy is different, in addition to medicine, the daily necessities and services, there are cosmetics, food, beauty nail bar, hair salon, juice bar, sushi bar, as well as doctors sitting doctor, and even shoeshine service.

Rosenbury said, because the drug chain stores more, convenient and fast, its food, cosmetics and other areas of rapid expansion, Wal-Mart and other traditional retailers have caused great pressure. Duanereade business expansion began a few years ago, is one of the industry pioneer.

Work in the vicinity of customers Serena told reporters, she came to Duanereade shopping is the main fancy is convenient and price.

7-11 of convenience stores, a few minutes away from Duanereade, are able to feel the services tailored to Wall Street people. In this shop, there is a touch screen under the single machine, free WiFi service, there are provide subway delay, sports events, stock information, hot news and other information of the display, cafes, lockers and so on. "New York can be said to be at the forefront of the innovation of retail business models, which should be instructive to emerging market countries such as China." Rosenbury told reporters.

Virginia Morris, vice president of International Retail Consulting, said the tour was intended to look at retail trends through innovative retail outlets and to understand how retail businesses evolve in response to consumer demand and expectations.

Morris says that from the general trend, the retail industry is showing some new features: one is to attract consumers to participate and experience; second, the convenience of urbanization and digital technology is being redefined; third, vendors tailor products and services for consumers; Four is the retailer by providing a variety of professional information, Services such as counseling and education enhance their authority and credibility and provide creative services based on consumer demand.