US internet traffic breakthrough critical: app over PC for the first time

Wow, let's take a look at one of the most important signals in the U.S. technology industry recently: according to the CNNMoney report and reports from major consultancies: http://www.aliyun.com/zixun/aggregation/10072.html " > The first time in the history of the United States Internet users have been using smartphones and tablet apps to use the Internet for a long time, surpassing their access to the Internet via computers.

That's surprising, even though American users have already surpassed PCs through mobile devices, but there are two Internet portals for mobile devices, one for browsers and one for apps, and for the first time in American history, the internet is more than the size of a PC by app alone.

Look at the data that comscore specifically disclosed. In January this year, the US individual used the internet for mobile devices to reach 55%, with apps accounted for 47%, mobile device browsers accounted for 8%, and Internet usage over PCs locked at 45%.

47% is two percentage points higher than 45%,app.

IDC, the research firm, explained part of the reason that sales of PCs first reached their worst recession last year, down 10% per cent, followed by an increase of 39% per cent in smartphone usage. At the same time, thanks to mobile app product managers for their efforts to improve the user experience, as well as the development of high-speed 4G business in the United States.

Interestingly, I found that one of the major drivers of the change in the US internet traffic is women. According to Nielsen's study, women in the fourth quarter of last year had a sudden extension of an additional five hours over the previous three quarters, while men extended only two hours during the same period.

Given that the fourth quarter of the year is usually an American holiday and a net-shopping spree, and important festivals such as Thanksgiving and Christmas, many Americans are arranging their annual vacations for the time being. But the American Internet mutation was in January this year, which is still a revelation.

Take a look at the responses of American Internet users to these data, and the topic of retailing is one of the most discussed topics. A netizen named "Digitalengineer" commented:

"Im currently focusing on shopping experiences and ethically showing this trend would help me open the eyes of retailers (retailer)." A lot of the businesses have old websites and e.g. try-fight mobile use in misspelling stores-instead to it. "

She also noted the impact of this trend on retailers. "That's big. Its one point in a presentation of the me trying to convince arranges to adopt mobile and local to misspelling UX strategy.

In fact, the two paragraphs of derivative d are also related to the current two-share game in the United States, on the one hand, like ebay, the mobile end of the high-profile development of the Big Mac, the other is like Macy ' s such as offline retail stores.

In the United States, a trend has become increasingly apparent, for example, I am now in the United States Macy ' s Big Mall, and then in the inside to try clothes, but the purchase process I was home on ebay, the equivalent of Macy ' s became one of my fitting rooms, then ebay and Macy ' s between the problem how to solve it?

Last November, I threw this question to ebay's global vice president, Lin, chief executive of Greater China, following his answer:

"Physical store really don't like to be as ' show reactiveness ', do not like you to search, parity, no matter what you are the site, as long as you are mobile phone, it is not like." Of course, if you're a customer, it has no way, so now this situation is very embarrassing, because you want to ban it, consumers will be unhappy, but if you do not prohibit it will feel that its business is damaged, so now is the e-commerce and retailers a business transformation is very awkward stage. In the United States now some stores have a clear policy, it does not allow customers to go to the store using smartphones for photos, search and parity, as you go to the museum is not allowed to take photos. ”

It is noteworthy that this trend is also taking place in China, which was linked to the public boycott of Taobao at several offline retail outlets last year. But online shopping is a trend that cannot be changed, and it may be imminent to find an interest solution that will satisfy both.