US Mito pushes mobile phones into hardware scramble for mobile internet portals

The US Mito was founded in 2008, and 3 years later began to transform from a pure PC software to mobile app. After accumulating 210 million users, the United States Mito launched the Meitukiss and cross terminal management software "Meituair". While dabbling in hardware to produce more revenue, the US Mito is also competing for access to future mobile Internet competition.

Meitukiss released today

17th afternoon, the United States Mito in Beijing 798 D. Park Central Hall released its mobile phone product Meitukiss. Meitukiss by the domestic ODM manufacturer (original design manufacturer) OEM, carrying MTK four nuclear processor and Android4.2 system, equipped with 4.5-inch IPs high-definition Retina screen, resolution of 1280x720. The camera is 8 million pixels front and rear, providing both white and pink color for female users.

The price of Meitukiss is 2199 yuan. According to the briefing, Meitukiss will open an appointment at 8 o'clock in the evening, June 6, the first batch of the initial number of 18,000 units.

The United States Mito currently has 290 million users, daily active users 13.9 million. U.S. Mito CEO Wu Xinhong March in the interview with Sina Technology, said, even if sitting with such a large number of users, the United States Mito can only "earn a little money." The main profit point of the U.S. Mito is advertising sales, which can help the company break even, sometimes "small profit".

Wu Xinhong This explanation for the motives of the camera: the United States Mito a large percentage of photos are taken from the camera, but because the phone's front-facing cameras are too low pixel, these photos are generally not high quality, the image of a lot of noise. and Casio's Camera "TR series" in the domestic price of more than 5000 yuan, but still be hot, this shows that the main function of the product in the domestic have just need.

"Software + hardware + cloud" mode

Mito, founded in 2008 in Xiamen, has completed the transition from PC-side photo landscaping software to mobile apps. The introduction of Meitukiss means that the United States Tu Shuzhong trying to get rid of the pure software service provider's attributes, to gain more revenue from the hardware business, while laying a portal on the mobile Internet.

As a well-known investor, Cai in the public eye for the Meitukiss project after 3 years of silence. Cai is currently the chairman of the United States Mito, the first time he personally participated in his investment projects. In today's press conference, dressed in the United States Mito T-shirt Cai first in Wu Xinhong speech, using their non-standard Mandarin to introduce the project to the outside world.

Cai said in the press conference, the future mobile phone will become the main carrier of mobile Internet, and the future of mobile Internet the best platform should be "Software + hardware + cloud." This is also the United States Mito decided to do Meitukiss starting point.

To CAI this idea to do footnotes, is the United States Mito a new cross terminal management software "Meituair". The software is similar to the cloud synchronization software, users can manage their own pictures on each terminal through an account. "Beauty Mito +meitukiss+meituair", the United States Mito already in the layout Cai said "the best platform." If hardware products can be spread out massively, the United States Mito undoubtedly has a greater channel advantage than other competitors.

Camera360, Baidu beautiful shot sniper

In Meitukiss released the day before, the United States Mito competitors "Baidu Beauty shoot" and "Camera360" are invariably said will be united mobile phone manufacturers launched "self-portraits artifact", suspected of the Meitukiss sniper.

Yesterday around 6 o'clock in the afternoon, Haier mobile phone official Weibo announced that will join hands with CAMERA360 launched the front camera 8 million of self-portraits artifacts. But the official message does not explain when the phone will be released, or even write the name of the phone.

And at 11 o'clock last evening, Baidu's photo-like app "Baidu Beauty Shoot" in the form of message push announced, will join hands with mobile phone manufacturer Oppo launched U2s mobile phone. U2s will be equipped with quad-core CPU and at least 5-inch high-definition large screen, the same time pre-installed Baidu Beauty shoot, Baidu Magic map. Baidu launched the March this year, "Baidu Beauty Shoot", the beauty of the product as the main selling point, and even invited a series of beautiful stars settled.

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