US retailer Overstock launches new channel with discounts up to 50%

January 16 News, AOL retailer Overstock recently launched the Flash-purchase channel daily Deals, to participate in the Flash purchase discount can reach 50%. The flash-purchase channel is new every day at 10 o'clock in the morning United States standard Time, and new products are available 7 days a week.

In order to attract more customers, Overstock chooses the high sales category on the website to take part in the flash purchase activities, such as furniture, carpets, beds and electronic products.

The Daily Deals page also features a countdown to the end of the flash-purchase, and consumers can see how long it will take to buy a flash. But if the goods are snapped soon, they will be immediately off the shelves. At the same time, the customer will be able to preview the merchandise in this page to be taken tomorrow.

In order to ensure that consumers can buy the right goods, Overstock also provide customers with e-mail reminders, consumers can register email reminders.

Overstock's CEO, Patrick M. Byrne, said Overstock did the flash-buy model in order to sell more goods in stock at low prices.

At present, Overstock Daily offers a variety of hot items to participate in the Flash purchase, holidays will provide more flash merchandise, such as the traditional U.S. shopping festival black Friday and the network Monday. And if the order is 50 dollars, Overstock also provides free delivery service, less than 50 U.S. dollars of orders to pay 2.95 U.S. dollars in freight.

Overstock also launched a membership service that costs 19.95 dollars a year. Members can enjoy free delivery service, shopping 5% return cash discount, for the book category of merchandise return rate is as high as 15%.