USB3.0 detonated billions of dollars business opportunities

USB3.0 business opportunities in the market is how hot?　　Watching the USB3.0 of the products at the Consumer Electronics Show (CES) held in Las Vegas, USA in early January, the amazing glamour of this new generation of transmission standards can be seen. Responsible for the USB standard set "USB Design Forum (certifies)", not only in the venue to set up a special USB3.0 exhibition area, exhibitors are all the same, including Japan NEC, Rui-si Technology (Fresco Logic), Texas Instruments (TI), Fujitsu (Fujitsu　　, as well as China's Taiwan IC design Services manufacturers Zhiyuan, USB control chip factory, have shown their latest research USB3.0 chip solutions. Not only is the chip manufacturers positive stance, even mobile storage, memory card and hard disk manufacturers are also the best, have to show the use of USB 3.0 transmission interface of the latest products, such as the world's largest memory module factory Kingston (Kingston), storage card faucet New (SanDisk), as well as creative, Granville, Jin Yong, such as Memory Module factory, are shown to be ultra-high speed transmission of USB3.0 products. Seagate, the world's biggest hard disk maker, will not be absent from the USB3.0 event, Seagate.　　In addition, even Asus, Gigabyte, Elite and MSI, such as the 4 motherboard factory, also launched a can support USB3.0 motherboard. According to IDC, an international research institute, the demand for USB 3.0 chips in 2010 was 12.45 million, and in 2011 the opportunity jumped to 100 million. In addition, Digitimes also estimated that 2009 to 2015 USB 3.0 shipments of the annual composite growth rate will reach 89%, 2015 shipments will challenge 2.3 billion, business opportunities on hundreds of billions of dollars.　　It is also because of the bright future of USB3.0, the global technology manufacturers are ready to short-based the huge business opportunities of this epoch-making transmission technology. Fast 10 times times the speed of high-speed transmission USB3.0 also known as ultra-high-speed USB (SuperSpeed USB), as the name is in the transmission speed, than the previous generation of USB2.0 (high-speed usb,hi-speed) much higher.　　According to the standards set by the USB design Forum, the USB3.0 maximum transmission rate is 5Gbps per second, the maximum transmission rate of 480Mbps per second than USB2.0, a full 10 times times faster. In the current hottest blockbuster 3D movie avatar, the file size of such a high-definition Blu-ray film is about 25GB,　　If people use the USB2.0 interface, it takes 14 minutes to save the movie from the computer to an external hard disk or memory card, and if the USB2.0 interface is replaced with a USB3.0 interface, it will take 70 seconds for the store to complete quickly. USB3.0 such an ultra-high speed transmission interface, not only for consumers to bring file transmissionLost "speed" experience, USB3.0 also provides double power supply, as well as built-in power management mechanism. "The maximum power supply for the USB 3.0 standard, from 500 MA in the past USB2.0 era to 900 MA," said Digitimes, an analyst at Chai Shin, "in other words,　　Using the USB3.0 interface as a charging connector for electronic products, charging time will save nearly half. However, USB3.0 high transmission and high power supply characteristics, also represents "high energy consumption", therefore, Developers in the design of USB3.0 control chip, the introduction of Intelligent energy-saving design, so that the USB3.0 interface in idle time will not consume any power, while in the small capacity transmission, the use of low energy consumption mode; If you have to bulk transfer, you will switch to high energy consumption mode.　　Therefore, smart USB3.0 interface will be due to the demand for transmission, at any time "power management", can be said to be quite green concept of the new design. However, in the era of new and old standards, consumers are most concerned about the problem is absolutely "the current use of all the USB2.0 interface, in the USB3.0 ERA in the end can not use it?" "The answer is YES!"　　"USB 3.0 is backward to the USB 2.0 interface and fully supports the old standard device," said Mo Gillan, a researcher at the Topology Semiconductor Research Center. USB3.0 will be able to receive the USB2.0 interface product market in the future. Intel's key role review USB2.0 development process can be found, USB2.0 technology from the birth of April 2000, in a short span of 4 years, permeability of more than 80%. The key to USB2.0 's rapid popularity in the market is Intel's rapid introduction of USB2.0 transmission technology into the South Bridge chip. South Bridge chip can be said to be a very important personal computer components, including hard disk, optical drive, sound, USB interface and other control chips, will be wired into the South Bridge chip.　　Thanks to Intel's endorsement, USB2.0 can quickly penetrate the PC market. Thanks to past experience, the technology industry has been looking at Intel's attitude as the key to USB3.0 business opportunities, and the outside world is hoping that Intel will launch its own USB3.0 in the first half of the year in accordance with its own planning process, while Paul Otellini, the chief executive of Intel, Otellini) at CES, the topic of USB3.0 is unusually low-key. Stanley, executive director of Intel's Asia-Pacific Technology Marketing Services Group, said that USB3.0 's business opportunities could take off this year, or look at market demand, and Intel is actively developing it, but the launch plan remains unclear.　　Speculation in the market, Intel may be late until 2011 to launch the support of the USB3.0 of the South Bridge chip. Will Intel's delayed launch be the USB3.0 of the opportunity to take off? Not really. Now there's a lot of "can't wait" terminal product manufacturingBusiness, is actively seeking the main (host) control chip has been completed research and development of NEC and Rui technology cooperation, so that even without the intel provided by the South Bridge chip, desktops and notebooks can still be preemptive support USB 3.0 interface. (point picture enlarge) because optimistic about the development of USB3.0, many IC designers in certifies in November 2008 after the establishment of USB3.0 standards, has actively invested in related research and development work. such as IC design services manufacturers Zhiyuan, is the earliest layout, but also the most active manufacturers. Zhiyuan even with Rui Si Technology Alliance, the joint Launch USB 3.0 main (host) control chip, to preempt the global chip leading Intel grabbed usb.3.0 main chip business opportunities. Wangguoyung, chief strategic officer, said at a press conference last year that the first quarter of this year's applications would begin to produce goods and contribute to the company's revenues.　　In addition, Chuang, Wang Yu, Guo, group, such as IC design companies have put into the equipment end (device) control chip development. The industry is ready to short-based USB3.0 storage card business opportunities, China's Taiwan Institute of Industry last year also specially looking for Hon Hai, Creative, Granville, Asus, a model and other manufacturers, jointly developed the world's first film USB3.0 thin-type memory card. Creative Chairman Chang said that the thin memory card not only can be used in mobile storage, but also in laptops, PCs and mobile phones, the future is expected to drive China's IT industry in Taiwan to create hundreds of billions of dollars in business opportunities.　　Wang Qilong, deputy group leader of the Institute of Engineering and Research Institute, said that the Hon Hai also put into the development of USB3.0 connector standards, the future of thin-type memory cards in the amount of postpartum is expected to have cost advantages. Motherboard faucet Asus At this year's CES show, the motherboard, notebook, and many other motherboard and notebook products of the core Technology USB 3.0 main control chip, have also adopted the control chip introduced by NEC.　　HP, Acer and Dell are also expected to launch a personal computer that supports the USB3.0 interface before the second quarter of this year. Despite market forecasts, USB3.0 is expected to replace USB2.0 in 5 years to become the mainstream USB transmission interface, "but not all USB interface products need to use USB3.0 high-speed transmission," so Mo Gillan that in 2010, only need to use image processing,　　and high capacity of external storage devices, the most urgent need for USB3.0 high-speed transmission technology. He said, for example, the actual transmission speed of USB2.0 is only about 30MB per second, but the access speed of external hard disk is about 70MB to 100MB per second, SSD can access even more than 200MB per second, However, most of the external hard drives still use USB2.0 as the transmission standard, so the high speed access performance of the hard disk is not fully played. "External storage devices will be the main application market for this year's USB3.0," Mo Gillan that USB3.0 applications will be installed from an external storageThe first detonation (including external hard drives, solid-state drives, mobile hard drives, memory cards and other products), will gradually spread to the laptop, desktop computers, mobile phones and other devices.　　By the time of 2011, when Intel officially launched the USB3.0 Bridge chip, USB3.0 's PC penetration rate will soar, when USB3.0 business opportunities can be fully detonated. (This article is provided by the cooperative media China Taiwan "Digital Times" magazine)