Use mobile Internet mode to do security

30KB stream to see 720P high-definition video, with Mobile http://www.aliyun.com/zixun/aggregation/5739.html "> Internet technology can also integrate a security" regular army.

Article | Shaolin

The mention of security, many people will feel mysterious. It's not because it doesn't intersect with everyday life--parking lots, elevators, subways, shopping malls, surveillance cameras everywhere--that means it's right around us. But if you start a new factory and join a store, you need to install this kind of camera. What price corresponds to what kind of service, have the standard to test?

If the answer is no, that's right, this is the security industry's current situation: the entire industry sales of nearly 300 billion per year, but extremely dispersed, the largest listed companies Hai Kang Wei (002415, shares bar) (002415) the market share is only 2%. Everyone is doing hardware, price war, no power to upgrade software and services, resulting in monitoring is still out of the accident after the call to view the "spare tire", rather than management tools. To promote management, business owners follow the most traditional method------------------------tour

Focus on audio and video compression technology, "China Eagle" intends to subvert this pattern. It has 2 years to develop a high in the domestic ultra-low-stream bandwidth conditions to achieve more than a lot of people to watch high-definition video software, can be applied to the PC or Ios/android mobile end. After the user installs, does not need to change the monitoring hardware to realize the remote management, the display and so on value-added function. Less than 1 years, has developed more than 300 agents, monthly average of 1 million sales. In last year's "Innovation China Demo Country" National finals, they won the Innovation Group champion, and received the Qualcomm, the fund millions of Yuan Angel investment.

Where are the technical difficulties?

In mobile phones, pad watch surveillance video, many security vendors can do, but only to cover their own customers, can not interconnect. More importantly, do not allow users in China-without fixed IP, different services coverage, 3G Network is just beginning to popularize, uplink bandwidth code stream is very low------------------------to see no delay in high-definition video.

The Divine Eagle solved the problem. Using their software, fluent view of the CIF format image code stream is less than 10KB, per minute flow 0.5m;720p format image stream 30KB, per minute traffic 0.8M. "30KB code flow to see 720P HD, Security industry we are exclusive, the competitor's code flow consumption is at least 4 times times ~5 times." "China Eagle CEO Ye Ying is very confident of his technical strength." Behind the reasons, in addition to the algorithm advantage, but also because it has been one step in the country set up a server to ensure technology landing.

This technology can not only be used for security, live video is also very strong. Not long ago, Kai-Fu Lee, Cai in Xiamen, "Love Special coffee" on the way, with the China Eagle Software did the meeting live. Catering enterprises used to display after kitchen, ecological farm display chicken farm, kindergartens show that children's health and safety has not been adversely treated, there is demand; in the App Store's "podcast through", China Eagle has already had a lot of customers. But its business focus, or security.

What are the innovations in the business model?

Founded in February 2011, began to promote the beginning of last year, about the realization of sales at the end of 6 million, at an annual cost of 1000 yuan, equivalent to 6,000 paid factories or stores. These users are not easily lost because they always want to see the old when they start a new factory or store. This is why some investors said that although the model of China Eagle is not very "sexy", but down-to-earth from the money near. How does this work?

"We aim not at the standard mobile internet population, but in low-end managers who may be unfamiliar with the internet," he said. Our products do not only provide entertainment like popular friends, movies, games and apps, but also allow people to do business at work and bring visible benefits. Ye Ying said, "When you spend 3 bucks a day earning 100 bucks, everyone is happy to pay." All we have to do is give them a free 7-day experience to prove that this is a worthwhile investment. ”

Free experience is not enough to open the situation, the channel is the next threshold. As early as 2 years ago, the Shenzhou Eagle began to do one thing: compatible with more than 80% of the market monitoring hardware equipment. After the market, they did not build their own sales team, but with the security agents around the cooperation, please their old customers have to return a visit, to persuade them to install software and trial. Agents are willing to do this, because the current state of the industry is, selling hardware is one-time, customer churn rate is very high, the promotion of the eagle is equivalent to a two times to develop and bind the old Customers tool, and can get more than 60% of the annual fee into.

"The bulk of the turnover has been given to partners, the small head will continue to put into the rack server, our operating costs are high." Ye Ying Frankly peers often laugh at them silly, because they are accustomed to the "guerrilla" play. The goal of the Divine Eagle is to integrate the "guerrillas" into a "regular army".