Use visual impact to seize the customer's unique product characteristics knock open the hearts of consumers

Absrtact: The rapid economic development, many enterprises to join the strong commercial competition, resulting in a serious market demand for goods, in order to allow their goods to quickly circulate, into cash to enable enterprises to profit, marketing a variety of tactical movements in the market this

The rapid development of economy, many enterprises to join the strong commercial competition, resulting in a serious market demand for goods, in order to allow their goods to quickly circulate, into cash to enable enterprises to profit, marketing a variety of tactical movements in the market, Star War, price war, channel warfare, war and exciting, After each war is a devastated, miserable, especially some small and medium-sized enterprises, concentrating their limited resources, to fight the market, after all a scar, serious is even a slump.

In the terminal display, the same function of the product less than 10 brands, more than dozens of brands, in a dazzling range of shelves, in the brand influence is not strong, what makes consumers pick you, is the need to work hard. Display done, posters posted, shopping guide also on the consumer why not choose you, return to the source, the product is the first element of marketing, how to let the product capture consumers, need to design from three aspects.

Capturing the eyeballs of consumers with visual impact

Consumer acceptance of product information in most cases is not active, in the container of the dazzling range of products, packaging must have a strong visual impact, in order to jump from a large number of products into the eyes of consumers, to attract consumer attention, stimulate the customer's desire to buy. On the shelves of products dizzying, all kinds of packaging contests, consumers can only use the time for visual contact, product packaging is attractive, consumers will stop their footsteps to watch the eye. Especially in the packaging of many brands have been caught in the same type of situation, the uniqueness of packaging more important.

Let's take a look at the real case, Gado and the King's War, two brands of packaging, the red color is very eye-catching, the function of the same, vi image has been difficult to point to each other, in the store shelves, these two brands are usually put together, do not pay serious attention to distinguish between two brands of difference points, Consumers in the choice will be easily random purchase, and can not achieve the company's motives to enter the store. Brand into the store is to increase sales, increase brand influence, but in this case, the resources invested, but the effect is certainly not the two sides want. In the packaging design, should not violate the company's VI image to do subtle and can be particularly conspicuous design, in order to distinguish in the display of competing opponents, increase consumer awareness, to attract the attention of consumers to achieve the purpose of display.

Unique product characteristics tapping the hearts of consumers

Similar products, tens of thousands of opponents, today's customers have become more and more rational, he why do you have a photographic product? Why pay to buy your products, return to the source, consumers buy products, your products can bring to consumers what benefits? products are the core of the enterprise, At the core of the problem to find the most powerful differentiation direction! Must change the position to think, how does the customer think? What should we do? How to let consumers recognize that your products are the best of the same products, first of all, from the consumer shopping habits of thinking, so that the product has a completely independent and competing with the concept of the phase, So that consumers can not find comparable objects, resulting in a unique product differentiation points.

We can look at examples of air-conditioning industry, in the case of GL Air conditioner monopoly market share, other brand air-conditioning is also a very little effect, and MD air-conditioning in the product's functional search for a breakthrough, "One Night Once" loud slogan, in the air-conditioning market to stir layer of spray, rapid siege swept land, In many markets can compete with rivals, the other brands far behind, this is a product for consumers to find the perfect case of success. And many of our brands in product advertising more is to tell consumers how good we are, there is very little to tell consumers what you can bring for him, why consumers have to pay for your good, he will only buy products that can solve problems for him, and this product provides the characteristics of other products can not be solved. Of course, in the product characteristics in common too many situations, we need to seriously stand on the level of consumers, from the point of view, insight into the needs of consumers, to create unique product characteristics, tapping the hearts of consumers.

Perfect deduction leads to consumer's brand appeal

In the brand marketing system, the appeal occupies a very important position. A good appeal will let consumers have a deep impression of a brand, resulting in concern, and finally promote the desire to buy, forming a good spread, accumulation of intangible brand value, the formation of good brand communication. The customer buys the product is in buys he can bring to the consumer the characteristic attribute and the spiritual appeal, the consumer buys the product also in the indirect expression product owner's social image, and in the product individuality and the brand spirit deduction, lets the other people understand and understands own image. Consumers in the society to pursue the image, is the direction of the brand appeal. In the brand development process, the product will evolve from generation to generation, product personality will be constantly changing however these products embody the common spirit will condense in the brand, become the brand connotation. Different time products, can show different periods of consumer products different functional needs, but will not change the connotation of the brand. For example, the beauty of home appliances, so many years with a "original life can be more beautiful" to deduce the spirit of the brand, so that consumers feel that his products are able to bring beauty to their life experience. The brand's plea is to let consumers continue to love this brand power.

Sustainable development of enterprise, must pass the product to the consumer's front and the mind, when the brand spirit, the product appeal, the product individuality, and the customer demand image reaches the unification, will cause the consumer the resonance, this kind of resonance not only in the latent customer consciousness, in other populace mind also will produce the same idea, Finally let the products in the terminal best-selling, the brand has been recognized by the public.