User behavior affects site rankings

Many people may not know that user behavior is also a factor in site rankings. But also ranked factor in the more important factor, the user's click behavior is the search engine records. So in the user behavior this point, the content quality of the website is visible is very important. But user behavior is divided into many kinds, so specific problems specific analysis.

1. Display volume and Ctr

The display is the name of a search for a keyword appears in front of the user. When a user searches for a keyword your site's page appears in front of the user, and the user does not click. When this number of times accumulates to a certain extent, the amount of your presentation in this keyword will decrease. The ranking is lower. This is based on the title of your article writing techniques. The written appeal directly affects the click rate. The new original article Baidu in fact will give a period of time home page ranking, if the click Rate is good, then the ranking will be on the front, if the click Rate is low, after a period of time will be back. Like eight asked the Cat blog original WordPress Theme production This word, formerly in the home page, and then the rank dropped to 30, and finally 100 after the.

2. Bounce Rate

Jump rate stationmaster all understand. Site Bounce rate is the number of users to go to the site and the total number of times to enter the site ratio. If your site jump rate is very high, the user experience does not do well, over time, the site a keyword ranking will also fall. On the other hand, users stay on your site for a long time, and there are two of searches coming into your page, and the rankings will improve. But like Taobao, this kind of site jump rate is generally very high. Because to turn to Taobao. So specific questions, specific analysis.

3. Customer loyalty

Loyalty is your website has the meaning of repeat customers. If your site repeat a lot of words, also prove that your site content is very good, ranking will also rise. On the contrary, if your site is basically a not come at once, the description of the site content of the user is not attractive, the ranking naturally decreased.

4. Search by a large number of users and enter directly

By a large number of users and directly into the search, such as Taobao, Beijing east, when, Sina, Amazon these sites. This user's goal is more clear. Of course this also gives the search engine a clear indication, so your site rankings will naturally improve.

Of course here to mention a bit, well-known sites and grassroots sites of course can not match. Search engines don't care about you, but he cares about famous websites. Imagine, if a person in Baidu search not to your site users will think your site is rubbish, and if not search Sina netease These sites, users will scold Baidu very rubbish. So sometimes, in the site optimization techniques to pay attention to the optimization of the site is not necessarily suitable for grassroots station, should find their own ranking techniques.