Using Peer-to-peer ideas to make tourism products

Young people want to go out early to feel the world, sounds chic and romantic, but the reality is often brutal: no time, no money. For "no money" This pain point, travel agencies, online travel sites have launched a tourism staging products. 2003, Hangzhou Merchants Country Brigade launched the outbound travel installment service, after that, the travel network of Cyts, Caesar Tourism, Ctrip, and other banks have launched a tourism product staging services. and love travel recently with the Beijing-East White White, let users direct iou to travel online.

The first Shang is also a tourism staging product, but its entire business logic also with travel agencies, online tourism site staging products are not the same, its core is more like a peer-to-peer.

Unlike most tourism staging products, the first Shang only in the form of micro-credit public account (Shoufuyou), will be issued on a regular basis for outbound travel products information, interested users can "click the original" into the corresponding H5 page to purchase payment. According to founder Richard, a mobile-based transaction is a general trend, and information is a trade, and he wants to close the deal in the flow. Why is the product built on the micro-letter end? Micro-letter is the best transmission carrier at present, and the tourism product itself has a certain attraction and topic, relying on micro-letter transmission can fully meet the first Shang current demand in the flow end.

In the product logic, the first Shang can be understood as a peer-to-peer platform. At the end of the loan, it is those who go out for a hundreds of-dollar down trip, and at the end of the investment, they use the way of "deposit money to send tourism products" to obtain funds, and later may increase financial products.

Take a look at the first Shang tour product end.

The first Shang platform on all the tourism products are outbound travel, free line products, the first Shang to provide air tickets and hotels, the user according to 12 installments, the average payment per period of hundreds of, for ordinary white-collar users and even student users are relatively easy to bear. However, the first Shang did not cooperate with the travel agency or OTA, but to purchase tourism products. They work with wholesalers in the industry to buy products at wholesale prices (air tickets, etc.), and then pack them up for a free line and sell them to customers at retail prices, which will have a profit of 15% to 20%. Therefore, the first Shang in the tourism product side is actually to earn the difference between the wholesale and retail.

At present, the first Shang has just been on the first phase of the Japanese line products, and temporarily update the product in weeks. However, Richard has an idea that I find interesting: the first Shang will release a snapping product every day, usually only 2 to 4 places, in order to test the user's needs. Specifically, users who have not been robbed will be pulled into the corresponding micro-group (for example, "I would like to go to Dubai" Such a group ", and then according to the number of users and display the demand to develop products, and such products will be directed to send to the corresponding micro-group for everyone to buy.

For those who have already bought successfully, the first Shang will also do some social operation through the micro-credit group, and provide value-added services to users through the group, such as mobile WiFi, the admission of some scenic spots, the popularization of tourism knowledge and so on. Of course, the first Shang also encourages users to be familiar with each other before they come out of the mirror and become friends.

Let's look at the funding side.

Unlike most travel agencies and online travel websites, with the help of external funds, the first Shang hopes to achieve a closed-loop fund on the platform. Therefore, they have developed a product at the end of the fund, called "Priority Tour", that is, users to save a sum of money on the platform, lock a year, you can get a tourism product. For priority users, this is equivalent to the early withdrawal of interest, and for the platform, this is the first Shang products source of funds.

In particular, the platform will first sell the first Shang products, the platform of their own cushion, and then through the sale of equal priority products to achieve capital lending. The idea is similar to a peer-to-peer platform for debt transfers, and the first Shang platform is the lender role in the chain of "borrowers (first Shang users)-lenders-investors (priority users)". At the same time, the platform will prepare a certain amount of capital reserves to maintain the balance between the two sides, if the funds are still unable to obtain sufficient funds, they will also consider the transfer of debt to other Peer-to-peer platform. Richard said that priority products are currently an experiment, if the user is not highly recognized, they may be changed to have a certain income management products.

Since it is financial products, then how to wind control?

Richard said that the reason to choose outbound travel products is because it has a certain threshold, and visa is a natural information collection and filtering links. In Japan, for example, a single visa requires a user annual income of 100,000, for these users to trust less than 5000 pieces of credit products can basically be considered to be without risk. And the first Shang platform of their own wind control measures are to check the user all the visa information, limit the purchaser must be the exit, and confirm the authenticity of the identity of the user.

"Destination is the crowd" is the concept that Richard proposed. "By the different destinations to differentiate the population, these groups are often in different social strata, income levels and risk tolerance is also different." "However, the first Shang the target users in the 80 and the end of the year," said Richard, young people eager to go out to see the world, and more likely to accept the phased way of consumption, and they often have good repayment will.

So, the whole look down, the first Shang this product earns is the fund end and the tourism product end between the profit difference, but the platform main cost composition is the traveling product purchase + capital Cost + the default rate. The platform, he says, is not in a hurry, but wants to refine its wind-control model and run through the entire business process with different types of products.

In my opinion, the first Shang has a certain advantage in the vertical industry service and user experience.

Compared to the general Peer-to-peer platform, the first Shang do is actually tourism this vertical industry consumer credit. Therefore, in addition to the funds, the first Shang also provides a range of services related to tourism, such as helping users pack good tourism products, provide a certain value-added tourism services.

Compared to the Shang and banks with the introduction of phased products online travel site, the first to achieve the financial closed-loop, and their own control of all service links, so the experience will be better. For example, the credit process is faster, users do not need to open a credit card in the bank to repay, but the monthly payment can be paid.

Therefore, in Richard's view, the Beijing-East White stripes, flowers, such as the internet giants launched consumer credit products are their most direct competitors. On the one hand, the first Shang and they are directly involved in the wind control and credit links, the most valuable part of which is the user's credit data; On the other hand, everyone is on the line to complete the loan and repayment of the whole process, experience similar.

However, the first Shang said only focus on tourism credit products, and in the latter part of the further shopping, cosmetic, wedding photos and other services related to tourism can also be packaged to the tourism product side. Moreover, the accumulation and analysis of credit data is what they value.

"The young man's new way of traveling, the down payment starts." "Does that sound attractive?"