Value-driven electric dealers become the basis of the next outbreak of electricity dealers

When the electronic commerce enters the mature period of the depth development, the basic economic factor will be more obvious to the electric commerce industry's influence, the capital-driven electric business enterprise will face the bigger capital pressure and the profit pressure, and the value-driven and the brand-driven electric power company will become the next point of the electric commerce industry

The words of the electric business in winter have been rampant since the recent year, but from the perspective of their own brand and capital, the electric business industry should have just begun in the spring.

First, many people in the industry are relatively pessimistic about the global economic situation. This pessimistic sentiment responds to the capital market, is investor and VC cautious to risk control. From the present situation, China's more electric enterprises are still relying on capital transfusion to maintain, lack of its own hematopoietic function. In this way, the capital-driven electric dealers are bound to encounter operational problems. That is how to maintain the operation and survival of the enterprise in the absence of external capital or even the cessation of blood transfusion. Implementation to the end, is to increase revenue and expenditure.

We have recently seen a lot of capital-driven electric companies laying off workers, and data show that some electric enterprises are also slowly rising prices, or even squeezing upstream suppliers, which are the specific performance of capital-driven electric power providers to cut expenditure. However, for the entire electrical business sector, we would like to regard these phenomena as the return of value and rationality. It can also be said that this is the capital-driven electric business enterprises in the previous irrational debt repayment, but the means of a slight radical and violent.

Secondly, due to the popularization of electric power and the traditional industry recognized the power of the electricity business in the channel cost and geographical advantages. More and more traditional enterprises will or have entered the field of electrical business. For these traditional enterprises, to enter the electricity business is more than a product flow and accelerate the return of funds channels, but also can further enhance the ability of enterprises to resist risk. In the economic situation is not clear this year, I believe that many traditional enterprises will join the ranks of the electricity business.

However, we need to recognize that the traditional enterprises to enter the electricity business is not for pure capital appreciation and outbreak. But in the beginning of entry to determine its value-driven and brand-driven characteristics. For them, the electricity merchant only undertakes the channel the function, the distracting matter they not, also does not have this energy to do.

Third, due to the value-driven and brand-driven power of the scale of the entry, investment-driven electric dealers are bound to bear greater pressure. In particular, the proprietary investment-driven electric dealers. Not only to face the flow and user diversion, but also worry about the pressure of capital withdrawal. In addition, the new entry value drive and brand-driven electric power supplier are upstream suppliers or simply producers. In terms of cost, the investment-driven power provider is not taking advantage.

Finally, the demand of value-driven and brand-driven electric dealers is specific, so they will choose a flow and user-rich platform for product and brand output. Not too much effort is being put into operations. According to a recent data released by the cat, 86.5% of the cat sellers have the idea to outsource some or all of their business, and the more traditional industries and brand industries demand a third party service provider, it also conforms to the new value-driven and brand-driven electric dealers. And from the current situation and trend, this proportion will be further expanded.

Therefore, it is not complete to judge the whole electric business industry from the crisis of the investment-driven electric trader. For investment drivers, it is true that they face various difficulties. But at the same time, for the electric business industry as a whole, the difficulty of the investment driver is just another chance of the rise of the electric business model. And after this round of electric business industry shuffle, the entire electric business industry will be more rational and healthy, the electrical business of the spring has just begun.