Veteran pioneer builds flower electric quotient beard Mr.

Absrtact: I and our team of small partners have been fighting three consecutive night, in the Chinese E-commerce Research center of the micro-interview, Liao Bin conceal the joy of heart. The evening of the Tanabata festival, with a large shopping mall in Hangzhou brand promotion live

Guide: "I and our team of small partners have been fighting three consecutive nights," in the micro-interview with China's E-commerce Research Center, Liao Bin conceal the joy of heart. The evening of the Tanabata festival, with a large shopping mall in Hangzhou, the brand promotion activities have just ended, "stock brand activities of thousands of flowers, have been robbed, too hot!" We are now mainly mobile internet platform ordering, the PC side is currently undergoing a major revision.

Former Silver Thai network CEO Liao Bin

"3 Roses sold 520 yuan?" The new hot spot for the investment of the electric merchants of flowers

Selling flowers on the internet, this has been nothing new, but really can run out of the characteristics are not much, roseonly is a better one, roseonly a line on the positioning of high-end, to "a lifetime only to send a person" for business philosophy, after the star Reds take turns to promote micro-bo, In a short period of time by high-end consumers in pursuit. Thousands of dollars a bunch of flowers become hot merchandise, even this makes the flower industry became a new investment hotspot.

How to sell 3 roses for 520 yuan? Give it a story, let buy flower people to do the protagonist. This is the answer given by the high-end florist roseonly. Online 10 months, the monthly sales have been tens of millions, is the response of the market. With "Life only send one person" purchase rules and "Believers love, Love is the only" brand concept, roseonly to micro-blog for the position quickly jump red, and a short period of time to get the fashion media Group A round and Tencent value of tens of millions of dollars in the B-round investment.

What is more astounding than the speed of its development is the price of the product. In the Roseonly official website "Hot Recommendation", 12 a box of flowers rose price of 999 yuan, 1 eternal rose to 699 yuan, and the newly introduced 9 chocolates, a single box price of up to 999 yuan.

Roseonly and "online shopping is to buy a bargain" the old view is very different, but become the current internet marketing new hotspot. "The Beast sent the flower shop," carving ye beef brisket, "Huang Taigi" pancake, these seem to be overnight into the market brand, are in the practice of an Internet light luxury road: to the network between the Word-of-mouth spread, some seemingly ordinary products sold sky-high.

"The flower market has no brand, we are the first brand." Roseonly founder and CEO Boys said. Prior to the founding of Roseonly, he had successfully invested in public comment, Dream Bazaar Electric and Jifeng networks, and created Anwar Media and daytime medical care. Boys don't like their company and "Carving ye brisket", "Beast Pie" flower shop in the same breath, feel not a level. In Boys's view, Rose has a roseonly, just like the phone has an iphone.

In this context, 3 months ago, the original Silver Thai network CEO Liao Bin founder of selling flowers Web site "Mr. Beard" on the line, a large annual salary of well-known Electric company CEO why give up high pay to devote to flower electricity business? Liao Bin's beard How to reverse attack roseonly, with these questions, comes in the Tanabata festival, Our China E-commerce Research Center Micro-interview into the "Mr. Beard" founder Liao Bin.

"15" electric business veterans of the four-time start-up from the construction of flower electricity commodity brand "

2014 years later, the original Silver Thai network CEO Liao Bin announced from Yintai after leaving, seems to have faded out of the electric business circle and the focus of media attention, and has been brewing new entrepreneurial projects. and "Flower Electric Quotient", became this 15 "electric business Veteran" after "China clothing Net", "Clothing Net", "Silver Thai net" after the fourth time Entrepreneurial project, and with the past three times are to build "electric business platform" is different, this Liao Bin chose to build "electricity commodity brand", from 51 to the festival, just just full three months.

Micro-trust users just search "Mr. Beard", and add attention, select a good favorite flowers can be online orders. And the entire next single process is also very simple, user input order quantity, recipient, mobile phone number, receiving address, and then use a third party online payment can be very simple, in addition to support the "micro-letter sweep code Payment" form of purchase.

Turn on Mr. Beard's "micro Mall", a price of 1199 yuan is called "Mr. Beard Love flower field annual Cycle Package 12 period of 30" A-Class rose gift box "has been a robbery and empty, the other several 89 yuan, 99 yuan, 139 Yuan Valentine's Day custom special package also sold out, Including imported roses from Ecuador.

Three months later, landing on the "Mr. Beard" PC-side website content is still on the line when the Mother's Day promotion. To this question, Liao Bin explained, "We are now mainly positioned on the mobile internet platform ordering, the PC side is currently undergoing a major revision." From the design of the page, Mr. Beard abandoned the general use of the flower-type electric dealer "tall" design tone, the choice of yellowing, to do the old retro literary style of expression, showing a classical temperament.

From the products that have been on the line, the current Mr. Beard the main push fresh cut Flower series and its package include: Pink Rose, champagne rose, green Ocean Platycodon grandiflorum, gerbera, Pink Lily, forget-me-not, yellow dancing orchid, sunflower, and other varieties of flowers for users to choose, and provide personalized customization for users to choose to meet different needs. In addition, supplemented by the sale of all kinds of exquisite vases to expand sales "long tail" to enhance the customer unit price.

In addition, Liao Bin also opened the "Mr. Beard" flagship store on the day Cat Mall, and Taobao opened the "Mr. Beard's Life Pavilion" in order to expand the online sales of "Mr. Beard" with traditional internet users.

"Using Internet thinking" to subvert traditional flower supply chain

As a new subdivision of the vertical electrical goods brand, "Mr. Beard Beard" by the Hangzhou beard Mr. Beard Electronic Commerce Co., Ltd. was founded in March 2014, founded in Hangzhou. The team is composed of a group of young people who love life, love art, and pursue their dreams, led by Liao Bin. 2014 51 Eve, by Liao Bin founder of the Flower Electric website "Mr. Beard" officially online.

Liao Bin is receiving the China e-Commerce Research Center (100EC. CN) Micro interview revealed that in order to control the quality of flowers, "beard beard" with the world's leading flower suppliers in the Netherlands-Andraeanum, Silus, kapiteyn--established long-term cooperation, the Netherlands high-end flowers into China. Holland Andraeanum Company main Palm potted plant, red palm cut flower, phalaenopsis orchid potted flower and butterfly orchid flower, in the world is the leading, in Europe, North America is popular. Silus is a family flower company, founded in the 1940s, the main rose, African chrysanthemum, more than 100 countries of flower breeders chose the West Dew silk varieties. Kapiteyn Company's main seed balls, calla lilies, tulips, hyacinth, Lily, Narcissus, products in 58 countries.

In addition, in order to ensure the supply of high-quality flower products, the whole control of the supply chain, "Mr. Beard" in Kunming, set up a high-quality flower planting base, selection of high-quality flower varieties, hire experienced florist care, to create the most competitive flower products market.

The operation of the electric business of the flower products and the high quality agricultural products, warehousing and logistics is the key. In order to ensure that the first time will be fresh, live products to the hands of consumers, "Mr. Beard" set up the agricultural products cold chain distribution center, set up a cold storage, refrigerated storage of agricultural products, at the same time through the cooperation of the Courier and Fung Express, to achieve "the morning Tatsu" to maximize the According to the China Electronic Commerce Research Center (100EC. CN) learned that flowers using shun Fung express delivery mainly, distribution area of 24-hour can reach one or two-line city, remote areas (such as Xinjiang, Tibet, provinces, and township areas) temporarily do not support the order, the other three or four-line cities, the use of Shentong Express delivery nationwide, unified by the Hangzhou warehousing shipments.

In a micro interview, Liao Bin said, "Mr. Beard" will actively explore the application of the Internet, E-commerce for flowers, agricultural products industry inject new blood and power, and actively promote the development of the industry, from the flower field to the home, from the farmland to the table, from the branches to the tip of the seamless convergence, so that the quality of life to pursue, Love flowers and the United States of the user can be low threshold to enjoy the flowers, high-quality agricultural products to bring about changes in life.