Victor: Travel in the big Data age is a "private custom"

"We are going to face a new world like dinosaurs. Victor Maire-Schoenberg, author of the Big Data age, Viktor Mayer-schönberger, diluted "big data" with a joke.

"Big Data" seems to have caught on overnight, especially since 2012, when the term was increasingly mentioned, and it was used to describe and define the http://www.aliyun.com/zixun/aggregation/13584.html of the era of information explosion. > Mass data. It is also jokingly described as "it comes from all directions, it knows everything, its name is called ' Big Data '".

As "the first person for large data business applications", Victor Beichuan in Sichuan to attend the third global Tourism Network Operators ' cooperative conference, and told a lot about the impact of "big data" on life. He gave the simplest example of a life that he has lived in more than more than 10 cities, and in some cities, house managers have recommended 10 houses at a time, but they have not been impressed; when he came to work at Harvard, another broker spoke to him for 1 hours, A few days later, the only house he had recommended was a successful signing on the spot, and in the next few years Victor chose two of the listings the broker had recommended.

"This is the same as the application of large data, which shows that the services that our service industry is supposed to provide should be what customers really like." "Travel search, predicting the probability of aircraft delays, etc. are based on big data, and they are welcome to provide the information most people want to know," says Victor.

In combination with the theme of global travel Network operators ' exchange and cooperation, Victor says such awareness is particularly important in the transition to tourism. In the "Self-Help Tour" The Rise of today, the traveler used to search for information on the network, find the Raiders more and more time. "Now the ticket price, hotel information on the network at a glance, but the network should give customers more guidance." ”

Victor thought that the application of "big data" would definitely allow "self-help tours" to be as convenient as the traditional way of travel, even more surprises. Through the analysis of the customer's past behavior, not only can provide similar to the hotel whether there is a swimming pool, location in the mountains or the seaside, such as the refinement of classification, more able to analyze its potential preferences, directed recommended leisure travel or bungee jumping to customers, and better trigger resonance.

When Victor grew up in a small town in Austria, he laughed at the possibility of walking in his hometown to another country. Therefore, for Sichuan such a vast land, rich natural resources, differentiated cultural characteristics showed great interest. However, the management of such tourism resources, still inseparable from the "Big data" mode of thinking.

On the one hand, through the Internet to show tourism resources, modern scientific and technological means have been located in China's inland cities, have the opportunity to communicate directly with the world, show themselves; more importantly, according to the likes of different people, like the plateau, like grasslands, like snow-capped mountains or like the different tourists, should enjoy the "private customization" Tourism projects recommended.