Video copyright price rises 10 times times a year triple net fusion encounters content bubble

(reporter Shuje) February 1 news, as one of the largest video web site popular CEO, Lo Jiangchun The most important thing is not business, soaring video copyright price has occupied the core of his work. "At present the purchase of video copyright price has exceeded the profitability of the site."　　Lo Jiangchun recently to the communications industry Network reporter said.　　For those operators who are eager to set up content platforms after the triple-net fusion, the price of video rights that is comparable to price has built up the threshold of entry. 10 times times a year. In the eyes of the industry, video copyright prices have risen more than house prices in nearly a year, Lo Jiangchun said, "the exclusive premiere of the TV series Price has risen from the original 10,000 yuan per set price has been up to tens of thousands of yuan per episode, especially in the second half of 2009, the increase significantly accelerated　　"A source said to reporters," another addiction "called The price of 40,000, more copyright party 100,000 ~15 million per episode, but has not yet reached an agreement. Copyright prices are rising faster than house prices. Industry veteran Personage laments. In more industry, from competition to the copyright, video site entry threshold has become more and more high, and became a "rich man's game." Youku's editor-in-chief, Zhu Xianyang, said the escalation of piracy disputes had led to soaring copyright purchase prices, "the entire copyright industry has been a bubble, not just the issue of internet copyright highlighted." "In his view, copyright prices would be shattered when copyright prices were high to the ceiling and buyers were already unable to afford them."　　In Lo Jiangchun view, because the user has the choice in the Internet domain, at present each TV series can bring to the website income but million yuan, therefore the current copyright price already surpassed the video website own withstanding scope, enters the capital competition level. But the exact timing of the bust is unclear. In Lo Jiangchun's view, the current video copyright bubble is more serious, but when the inflection point is difficult to determine. But Ppliveceo Tao believes that while copyright prices are rising, even now internet video copyright prices, compared with the television station is still lower.　　酷6网 Senior Vice President Zhizhizhong also said, although the overall purchase price is indeed rising, but the increase "relatively reasonable." Triple-net integration to boost the rally in more people's eyes, has opened the "triple network Convergence" will be a boost to the price of video.　　Earlier, CCTV announced the cost of 200 million yuan to build a "national network television", thereby seizing the video resources and "triple-net integration" of the commanding heights. Behind the CCTV body, more giants are also enthusiastic to enter the network video, previously known as the "TV-Xiang Army" Hunan TV launched a network of mango TV independent domain name and announced the official march into the field of network video. January 18, the Shenzhen Broadcasting Group announced that it will aggressively enter the field of network video, and a high-profile launch of the Independent Domain name website "China moment."　　This list already includes, Shanghai SMG, Baidu, NetEase, Phoenix Satellite TV ... The soaring copyright price does not affect the enthusiasm of video site contention. In CCTV, Hunan Satellite TV, Shenzhen radio and television GroupWhile the radio and television teams enter the video field, private video sites are also expanding capital and resource strength through mergers and acquisitions or financing, and all declare that the new year will be "a huge investment" in copyright. Currently disclosed data are: Youku new financing of 40 million dollars will be used for genuine content, 酷6网 will invest 44 million U.S. dollars to solve copyright and bandwidth issues, Tudou will also start 15 million dollars into the original content.　　In overseas dramas, 酷6网 also teamed up with Sohu to invest 10 million U.S. dollars for procurement. In the copyright aspect of the big move behind, is burning the money year will usher in the profit point. Lo Jiangchun to the "Communications industry newspaper" (NET) reporter said that 2009 many video sites have ushered in rapid revenue growth, popular revenue growth is good.　　January 19, known as "TV Xiang Army" Hunan satellite TV Golden Eagle Network set up a video advertising joint laboratory, is undoubtedly the prospect of video advertising. Content more bottleneck video website development to today, has become the mainstream of the industry. Recently, research by Disney's ABC Television Network has further proved that consumers are willing to watch video ads online.　　The company found that 84% of respondents thought they were willing to watch an implantable ad in exchange for free viewing, and 87% of respondents could recall the name of the company that sponsored the program. It is understood that in the current video web site business model, the most mainstream of the profit model is in the video content to do patch ads to advertisers in accordance with the number of ads broadcast fees. "The video website gives the Advertiser the calculation way for every 1000 times the play meter is one CPM (Costpermille, each thousand person cost), each CPM fee 120 yuan." "said the person briefed. According to Youku's previous data, the number of effective video broadcasts has been more than 100 million times a day.　　After deducting agents discounts, no advertising video and other factors, the average of each popular film and television drama works to bring the income of Youku will be more than 10,000 yuan. According to the latest statistics released on November 22, 2009 by the Ministry of Industry and Information technology, the total number of Chinese Internet users reached 360 million in the first half of 2009, while internet viewers have reached 222 million, and video sites have grown from the initial small industries.　　The increasingly mainstream of network video has made video advertising the most effective supplement to TV advertising, which is one of the most fundamental reasons for CCTV to promote network television. But behind the dotcom boom, content providers are more unshakable in the future, and for operators more familiar with the web, it is inevitable that they will pay a large price for "content".　　The industry generally believes that the operator facing the user's forward charges, the advantages of unimpeded channels, in the content of the king, advertising-oriented video field difficult to display, embarrassing unavoidable. On the one hand, similar to the internet in the sky operators through broadband bundled with content providers to cooperate, because the maturity of video advertising is no longer attractive; on the other hand, similar to IPTV, operators provide platform channel mode,It's also hard to get enough say in the environment where the video platform is blossoming. In terms of the entire content industry, including video in all content resources are rising prices, whether it is music, novels and other traditional 2G resources, or games, video and other unimpressed resources, before the Grand Group has opened for mobile phone novel "1-word daughter" of the sky-high price. At the back of the price of content resources, it is the industrial chain and business model gradually mature.　　In an era of uneven content and homogenization, the operators and SPS that control the channels become the core, and the providers will have a greater say in the content, which is becoming the main basis for consumer choice, which has been explained by Apple's requirement to share the iphone with the operator.　　In the face of this trend, perhaps the operator Taibaodalan to build the content base of the method already appears to be too expensive, the choice of the right partner to pursue total win will be the future feasible way. For more information, please subscribe to the communications industry newspaper. Subscription Hotline: 010-88558777