Virtual operators Tariff Comparison: threshold polarization discount than expected

With the virtual operator number 170th in succession, its tariffs become the industry and users focus. In the face of the invasion of virtual operators, traditional telecom operators are not sitting idly by, frequently introducing a variety of preferential measures to deal with. So many tariff packages, the user should choose Which? Following the launch of the "virtual operator of the practical Treasure--sim card Family", today Tencent Technology again launched the "Virtual operators fee book", selected part of the virtual operators and the three major carriers of the tariff comparison. Threshold: Virtual operators appear polarized from the table can be seen, a part of the virtual operator threshold low, such as audio and telecommunications, telephone world, Beijing-East Communications, the minimum monthly consumption of 30 yuan below, these enterprises for consumers with low consumption ability is indeed a good choice. But at the same time we also see that the snail mobile and share the entry threshold for communication is far more than other virtual operators, traditional operators, the minimum monthly consumption reached more than 100 yuan. Among them, the snail mobile is in accordance with half a year billing, 699 Yuan of the charge is still in the concession period, the original price reached 999 yuan. But its voice calls unlimited concessions, for voice demand for users, is indeed a good choice. The comparison is based on China Mobile (micro-blog) 's latest 4G fly-through package, as well as the exclusive free combination of the Chinese Unicom (Weibo) online package. From the data published by two operators, there are still a large number of 2G users, we have to compare from this dimension, such as the following table: The table can be seen, China Mobile, Chinese Unicom's threshold is controlled within 20 yuan. If it is 2G users, and the voice, traffic demand is not high, the choice of traditional operators, obviously more appropriate. Discount margin: Virtual operators are not so good the virtual operator's tariff package is really as good as its publicity. Because each enterprise package fee is not consistent, we are 56-60 yuan per month package dimension to compare. From the above figure can be seen, the month package fee at 56-60 yuan, the traditional operators and virtual operators have their own advantages. Taking China Mobile, for example, its monthly 500M flow advantage is obvious, but 50 minutes of voice calls become its soft rib; and then to China Unicom and the world for example, China Unicom 300 minutes per month voice, 300M traffic, the world's leading phone 100 minutes, 260M, and the package fee is only higher than 0.1 yuan. In addition, to Beijing-East communications for example, Jingdong Communications users 10 per month, no package content, but if you want to reach the level of China Unicom 60 yuan package, then need to pay 0.15*300+0.15*300=90 yuan, a total of 100 yuan, significantly higher than China Unicom. It can be seen that the virtual operator's tariff concessions, not as good as its publicity. Play: The virtual operator will look at the latest promotions from the traditional operators for the segmentation field, China Unicom launched 9 Types of traffic options, 6 voice optional packages, that is to provide users with a total of 54 free choice; China Unicom launched 8 kinds of traffic optional package, 8 kinds of voice packs, which provide users with 64 kinds ofby choice. It can be seen that the traditional operators to provide users with a variety of options. In addition, China Unicom, Mobile also on the basis of the monthly package, also launched a quarterly package, six-month package, and opened a flow-sharing service. In short, the traditional operators in the virtual operator license issued, the operation does add some play. But from a virtual operator's point of view, it does not have a network, but through the network leasing and use, can provide customers with differentiated, characterized by services, but also into the new business development, operation, promotion, sales and other fields, so that users can provide more professional services- This is the flexibility that traditional operators do not have in their genes. Based on this, the virtual operators will be more focused on the market segments of users, combining their own domain and business characteristics, the introduction of customized services. The potential users and large data accumulated by the virtual operators for many years have provided the innate foundation for their directional subdivision development. For example, the music communication power mobile health field, Beijing East using mobile phone number to achieve the identity of the network customers to establish the online and offline customer contact, exerting the power of mobile operators, bus online with the use of bus WiFi. From this, it can be seen that the real purpose of virtual operators is not to operate the traditional telecommunications services, but to use their own advantages, exerting a niche market, featured with its own characteristics of value-added telecom services.