July 30 News, a few days ago, Best Buy Canadian company from its consumer electronics core areas of expenditure for women's online lifestyle and general merchandise electric Dealer website Viva.
It is understood that from last year, Best Buy Canadian company has expanded the online Mall product category, in personal care, health products and toys and other fields are explored. According to the survey, the majority of customers who buy consumer electronics from Best Buy are men, and the Viva is a strategic shift in Best Buy targeting female customers.
Aliya Reynolds, marketing director at Best Buy Canada, said: "We are spending Viva from Best Buy to respond to the growing online customer base because they are looking for more major lifestyle choices, not just electronic products." As part of our online development strategy, Viva will be committed to providing customers with a participatory and interactive shopping experience, including commodity reviews and online communities, and will cover more well-known brands and products. ”
A spokesman for the company also noted that Viva would account for a large proportion of Best Buy Canadian online sales, which currently includes infants, health and health care, personal care, natural and organic products.
It is understood that the development of E-commerce in Canada lags behind, retailers do not keep pace with the world, local electric business companies are small and weak. Across Canada, Cross-border net purchases accounted for One-fourth, and electricity companies from the US occupied most of the market. Although a spokesman for Best Buy Canada has stressed that they are an independent team, its electrical quotient in Canada is hardly a strategic implementation of a U.S. head office developing the Canadian market.
According to Forrester's latest forecasts, Canadian electricity sales will grow at an annualised rate of 10% per cent over the next five years, up to $33.8 billion trillion by 2018, and this year's electricity sales are estimated at around 20.6 billion dollars. By 2018, the proportion of online sales to total retail will increase from 7% this year to 10%.