Wanda e-commerce and then set sail world health can not afford to lose

【Lead】 Wang Jianlin and Ma set two years ago e-commerce billion yuan "bet", then Wanda will vigorously enter the electricity supplier, along the way, highlighting the discomfort. Now throwing 5 billion Hao, Wang Jianlin initially appeared "lose gamble, but can not afford to electricity business world," the mentality.

Wanda Group Chairman Wang Jianlin six-year working conference report yesterday exposure.

The report revealed that Wanda will jointly establish a number of China's largest electricity suppliers to establish Wanda, the initial investment of 5 billion yuan, all online resources are allocated to the electricity supplier company. And asked e-commerce companies to launch a more convenient and effective one-card as soon as possible to realize the O2O business of Wanda e-commerce. Wanda's core business is to use three years to find the profit model. And just a day before the report, the central wide network of financial journalists exclusive learned that luxury goods e-commerce Jiapin original COO Dong policy will serve as Wanda e-commerce CEO. This also marks Wanda e-commerce set sail again, Wang Jianlin hope in the field of e-commerce, make a difference. Wang Jianlin seems less concerned with the outcome of the gamble than with Jack Ma two years ago, but one thing is certain. Wang Jianlin did not want to lose the "world" of electricity supplier.

Wanda e-commerce from 2012 to the present, personnel changes, frequent turbulent business model subversion, the business model is not clear, the exploration period is too long? Wanda line weak on the line, how can mobilize more resources? Wanda post-moratorium for O2O endorsement?

Continued turmoil in Wanda e-commerce a new round of reshuffle

July 15, CNG Financial reporter was informed for the first time, the luxury e-commerce Jiapin original COO Dong policy will be identified as Wanda e-commerce CEO, while the COO and CTO will be the former Vice President Gao Peng Gap and the original US New Egg network Greater Los Angeles CIO Caobu served as.

For Wanda from two years ago to do electricity providers, until now have not really done it, is not "from early morning to catch up late," the market appraisal, financial commentator Yu Feng Hui does not agree with him on the central bank network financial reporters said , "Wanda began to do e-commerce, as well as Wanda financial plan, are not too late." He said that now is the era of mobile Internet, do not try to not work, not too late.

Economist Voice Commentator Han Shitong also said in an interview that now is the era of mobile Internet, department stores, consumer groups have undergone great changes, the traditional industries embrace the Internet is a matter sooner or later.

Look back at the development of Wanda e-commerce, we start from two years ago.

On December 12, 2012, Wang Jianlin and Ma Yun set a gamble of 100 million yuan on "whether the electricity supplier accounts for over 50% of the retail market after 10 years;

December 15, 2012, Wanda million people hired, paid to hunt for e-commerce talent;

December 2012, Alibaba (scroll information) Gong Yi Tao, senior director of international trading technology to join Wanda e-commerce;

In August 2013, Wanda IT took over Wanda E-commerce and many team members left.

September 2013, Wanda e-commerce debut;

December 12, 2013, Wanhui network and APP on the line;

By the end of March 2014, Gong Yi Tao left;

In July 2014, Wanda COO Ma Haiping quit.

Why Wanda do electricity business

Wanda into the e-commerce industry is no longer news, from 2012 to now there is still no practical results, the core members were hired, and then have to leave. In the case of constant brain drain, Wanda now generous "formations", onlookers do not understand, the only certainty is that Wanda Group's helm Wang Jianlin value business services. Wang Jianlin had earlier provided that all online resources to power companies, saying this is not a requirement, but discipline.

Nearly two years of "tossing", people are full of curiosity about Wanda's motivation to enter the field of e-commerce.

It is understood that Wanda has a wealth of offline resources. Wanda Group's 2013 annual work summary report shows that in 2013, Wanda Plaza handled a total of 1.22 billion passenger trips, with an average daily passenger flow of 52,000 passengers per square. Shanghai Wujiaochang Wanda Plaza daily passenger flow is as high as 170,000 passengers. There are a total of 11 million members in 142 cinemas throughout the country. In addition, 51 five-star and super five-star hotels, five singers KTV81 and eight international cultural tourism zones under construction have opened.

Well-known financial commentator water skin on the central bank network financial reporter said Wanda's online and offline integration is the trend of the times, electricity providers have become a lot of goods shopping platform, and Wanda has a wealth of offline resources, Wanda Plaza, the number of distribution And the flow of people are unmatched by other businesses. However, Wanda's e-commerce business needs to be properly designed to avoid diverting its offline business.

Wanda do electricity providers, the most missing is the money

Wanda succeeded in commercial real estate. What they have accumulated and faced are the so-called high-end crowds that have been frequently purchased by millions and tens of millions of yuan. However, to enter the field of e-commerce, you must take the massive grassroots-level ordinary shopping crowd as their own customers, attracting and pleasing customers. When the world's real estate developers are obsessed with fishing from the residential market, Wanda's unique focus on commercial real estate and create its own model is to enter a vast blue ocean and great success. But to do electricity business, it is to return to the Red Sea, to what kind of thinking and mode do not fail, Wanda is a great test.

According to the information disclosed by Wang Jianlin in the report, Wanda Group's assets in the first half of the year reached 4.6 trillion yuan, an increase of 21% over the same period of last year; revenue was 920.7 billion yuan, completing 38% of the annual target and 105% of the target in the first half, an increase of 24% over the same period of last year.

The report said that Wanda's core business is to use three years to find the profit model.

3 years, is the speed of the Internet? Exploring period is not too long?

Financial commentator Yu Feng Hui told CNBC financial reporter that the electricity supplier in the field of burning money and purse drums certainly have advantages. "Business model to explore the road who knows how long, 1 year to explore the results, 3 years, 10 years can always, burning money for the Wanda Group is not a problem. Compared to the financial advantages, choose a good Business models and partners are even more important. "

Wang Jianlin said that in the first half of the year, the total passenger flow of Wanda Plaza reached 720 million and expected to surpass 1.5 billion throughout the year. In the first half of last year, the total passenger flow of Wanda Plaza was over 500 million. Passenger flow in the first half of this year increased substantially year-on-year, hoping to prove that offline and online Not on this or that friend.

How offline resources advantage "network", Wanda e-commerce is still on the road.

【Conclusion】 10 years, too long, maybe you will not care about the king of horse betting; but Wanda could build 3 years online giant, it is worth looking forward to, but obviously, Wang Jianlin go in this way is not victory.