Wanda Group's investment in water-testing culture industry

Absrtact: December 23, Wanda commercial real estate will be listed on the Hong Kong Stock Exchange, in the listed asset package, the original plan to be added to the cultural industry and tourism assets such as the industry did not appear. December 20, Wanda Group chairman Wang in the media conference in Wuhan, in addition to

　





December 23, Wanda commercial real estate will be listed on the HKEx, in the listed asset package, the original planned to be joined in the cultural industry and tourism assets such as the industry did not appear.





December 20, Wanda Group chairman Wang in Wuhan media conference, admitted that, in addition to Wanda commercial real estate, the group's other assets will also be listed according to the operating conditions, and in 2015, Wanda Group will be from the financial, cultural, tourism and electricity business four areas, to seek another transformation. However, Wang did not give a clear timetable for when other assets were ready to go public.





, a person familiar with the Wanda Group, told the 21st century economic reporter that, at present, Wanda Group's layout tends to diversify, and its future will be the possibility of spin-off of the literature travel industry.





has been to the year of Wang still in the meeting frankly, his dream is to lead Wanda Group to become a first-class multinational enterprises, and this enterprise's hard index is: Asset size reached 1 trillion yuan, revenue reached 600 billion, of which, the overseas market accounted for to reach 20%. "If I reach this goal, I may be back." ”





Investment





December 20, 2014, Wanda Group invested in Wuhan Wanda a theater and Wanda Film Park officially outside the business, as one of Wuhan central cultural area, the total investment of two projects reached 7 billion yuan.





2011, Wanda Group in Wuhan investment in Wuhan Central culture area officially announced the planning program, A and Wanda Film Park two pure cultural tourism projects became the bright spot in the plan, but also the Wanda Group investment in cultural tourism industry began. Wang said that, in fact, the central cultural area of Wuhan, the plot, initially also wanted to build a central business district, but China, including the Wuhan market, there have been several advertised CBD real estate projects, in order to avoid homogenization, the company positioned as a cultural business zone.





This seemingly "head-taking" decision is not without overall consideration. The people said that Wanda's central cultural District is geographically unique, at that time, Wuhan City launched the "Six Lakes Connectivity" project (that is, Wuhan city in order to control the urban water pollution, will be located in the urban area of the six lakes all connected to a project), and Wanda Central culture zone is just connected to six lakes in the lake and East Lake, Hunan is located in the inner ring area of Wuhan Wuchang District, natural resource conditions are very advantageous, around this scarce resources, Wanda Group plans to invest 50 billion yuan, the layout of the regular commercial, residential, office and hotel Industry, and the cultural resources of Wuhan More scarce, Wanda Group will A and film park layout in this, and other business districts have formed a distinct differentiation.





According to Wang's layout, the two projects were planned to open with Han Street in the same period in 2012, but eventually the construction cycle of two projects was longer and was not opened until December 20 this year.





's literary travel industry project is more than that. In projects that are now publicly available, Wanda Group in Xishuangbanna, Yunnan to create another stage show Dai Xiu; one months ago, the group invested 50 billion yuan in Guangzhou to build a cultural tourism city called Wanda Guangzhou, and in Wuxi, Jiangsu Province, Wanda also planned to create a theme park.





"Wuxi project is to compete with Shanghai Disneyland, and Guangzhou City project's competitors are targeting Hong Kong Disneyland." "said Wang,





for the purpose of investment culture, Wang frankly, "the purpose is to make money." At present, the opening of the film Park and a investment returns are good. In particular, in August this year, a began selling tickets within three weeks after the sale of the ticket to June 30 next year. According to the group's plan, the annual revenue of two projects can reach 1.5 billion yuan. In other words, the two projects are expected to operate 3 years, Wanda Group can recover the cost of investment. ”





Wang that the Chinese people in fact have a great demand for culture, China also needs cultural innovation products, a ticket sales, reflecting the market demand.





seeks to transform again





Wang revealed that, although Wanda commercial real estate will soon be listed on the HKEx, but Wanda is seeking a new round of transformation, the current transformation direction in the areas of culture, tourism, finance and electricity, the specific program will be officially announced in January 2015.





However, the current Wanda Group's main income still comes from the real estate, and Wang admits that the electricity market has a real impact on the offline markets, but the impact of the industry is mainly the impact of bag shopping. At present, China's consumer market total over 25 trillion yuan, among them, the bag consumption accounted for only one-third, other consumption, including tourism, culture, food and beverage three add up to more than 10 trillion, accounted for a greater, the impact of these areas is not so big, these areas have become the new direction of Wanda Group transformation.





Wang pointed out that years ago, Wanda Square has been proposed to reduce the bag consumption below 50%, the new generation of Wanda Plaza positioning into a cultural business complex, of which, 80% of the state of entertainment and catering projects, the greater the proportion of these industries, the risk of the impact of the electric dealer is smaller.





In addition, Wanda Group also developed its own O2O E-commerce model, to build online and offline integration of the electric business. In response to this model, Wang explained, "For example, in the Wanda Park in the play project, the longest line can reach 3 hours, some customers will be very annoying, how do we solve this problem?" One of the things we do with e-commerce companies is the queuing system. For example, when a customer orders, you can know in the home line is the number of days, decided to go to the scene time, thereby reducing the queue time. "This O2O model will be merged with Wanda Group's offline industry.





Wang pointed out that how to face the electricity business, is innovation, if only passively cater to, will eventually face death.





Wang also revealed that Wanda Group has been nine consecutive years to maintain the growth of 30%, 2015, the company also planned a number of major projects, such as the company in Xishuangbanna investment in 16 billion yuan to create a holiday zone, the Dai Show opened next year, the international market, the company also planned some new moves, " These projects are enough to support Wanda's continued rapid growth in 2015.





and Wang to Wanda Group set the future strategic goal is, in 2020, Wanda Group's overall revenue to reach 600 billion yuan, of which, at least 20% of the revenue from overseas markets. At present, Wanda Group has been in the United States, Australia, the United Kingdom, Spain and other countries to find suitable projects.