Wang Jian: Partnering with the clouds to win

January 10, 2012, the "Building Cloud computing data center and cloud application innovation" as the theme of the second China IDC industry annual ceremony held in the National Conference Center, a comprehensive interpretation of the data center and cloud computing industry development trend.

Microsoft Data Center and cloud computing solutions expert Wang Jian to "work together in the cloud, cooperation and win" as the theme of the speech, the following is a transcript:

It is a great pleasure to have this opportunity to share Microsoft's cloud computing strategy. First I ask you a question, what does cloud computing change? This problem may be larger, I personally have a little experience. This world is a material world, we have any purchase behavior, there are consumer behavior. Before every enterprise, consumer buy computer is why? Buy a PC Why, if there is no operating system and application software, will not buy. To the computer is to use Word to do the document, PPT to do the introduction page, in fact, to be a capacity, not to assets, not to the software license, as a capability of consumers, just these things to bring you the ability.

So, today, in terms of capacity consumption, cloud computing has changed the pattern of consumption for every consumer. In the past, businesses and individuals, through the purchase of long-term assets, physical assets, hardware, software, long-term licensing to change the way to direct purchase capacity, which is the change in cloud computing.

The timing of the shift and the impact on the future is very interesting. Let's take a look at this is a survey done by a world data group and then make an estimate. In the past development process, as well as to the future, we see every platform, three platforms, Iaas, Paas, Saas, the annual composite growth rate of consumer group is more than 30%, growth very fast what? Is SaaS, industry segmentation, to do software is to do software, provide a framework for the provision of a different division of labor. 2008, the most fiery cloud, when the financial crisis, the financial crisis, many enterprises, the previous it capacity of the consumption model to do a reflection, the extensive and not economical enterprises, into cost-controllable, the way to invest. The problem solved by pattern change is very simple, first, to survive, second, to make money. This approach is undesirable if our IT consumption pattern has a very large risk impact on the cost of the enterprise.

So, 2008 years later, cloud computing became very hot because it found that a lot of businesses have benefited from this change. The simplest example, many of China's coffee shops, Starbucks, Starbucks worldwide it and OA outsourcing to Microsoft partners to do, in the way of cloud computing, many companies are subcontracting business.

What happened in the last year? What is the impact on China of the European debt crisis in the end of 2010? More and more manufacturing is being hit because Europeans are cutting back on consumption, buying less, and reducing the cost of living. So we export a lot of manufactured goods to Europe, Europe is our largest export market, see a report, customs, a lot of ships, containers are in there, before all are sent to Europe.

There is a problem, enterprises to survive, a lot of enterprises to work together, shoe-making enterprises, to have design, with upstream and downstream supply chain, the relevant companies have more than 10 or even dozens of, the collaboration between these companies is dependent on IT systems, how to consider the cost of the system? must also cut, cut and cut again. Therefore, the ability of the cloud to output or the requirements of the supplier is very urgent. This pressing demand brings about rapid growth.

So, we see, a situation is IDC estimates, we look at it consumption, now, the traditional it consumption is still very high, but the rapid decline in growth rate, 2009-2013 composite growth rate only 4%,it consumption behavior, cloud computing consumption behavior, Annual composite growth rate of more than 26%, on average. In fact, some regions have grown even higher. China's growth rate, for example, is well above the world level. The reason is that our economic environment, when people need it, such as Bi,bi system traditionally, is very expensive, an annual turnover of only tens of millions of of enterprises, it is difficult to make a decision to buy a business intelligence system, or even data mining system. But if we can provide BI's online analytics business, the company will pay the money for one months or a week according to actual demand. In other words, any size of the enterprise can afford, so many very expensive it, some enterprises could not afford, such as Microsoft's UC, voice, telephone, mail are integrated together, only 50 of people's enterprises could not afford to spend. Today, to provide Microsoft's Exchange, SharePoint and other such products, 35 of people-scale enterprises can afford.

So what does cloud computing change? Changed the big enterprise to the High-tech monopoly, any one scale enterprise, may use the newest, the best it technology, according to the actual use time or the estimated cost use. So this change, this is their own through third-party research companies do the Chinese market Survey and analysis, n is the number of samples, of which 28% of the enterprise applications will be completely replaced, in other words, to remove the enterprise data center, these are large data centers, small and medium-sized enterprises have no data center, there will be no valid samples. In any case, we see that there are many types of business that are different from the rest of the world, such as the management of the process and procedures of it, which were first removed from the IT system owned by the enterprise. The bottom line is the management of the IT infrastructure, the PPS service of the telephone. Like every employee of Microsoft, in the seat, there will be no fixed telephone, each of us has a fixed telephone number in Beijing, we call each phone, mobile phone and computer, IP phone can resonate, any missed phone can be sent by mail and telephone to inform us. Call our mobile phone, in any network environment, IP can be connected at the same time, is completely seamless, anytime and anywhere communication skills. This ability to our employees to do customer exchanges, to do business contacts between enterprises, bring very big changes.

So, when we were going to do this, there were a lot of obstacles, including business obstacles, and slowly over time, we slowly changed the problem. For our IDC practitioners, for us to do IDC business, we have to see a very important trend is not to do the traditional infrastructure of the supply, we have to go to the higher end. Why? If you understand that the it thing is a pure consumer behavior, it means that the channel of consumption in the future will certainly go flat, reduce the delivery of all products or services in the process of the cost of each link. When the channel flattened, each link above, we are more and more on the end of the customer level, because the space is getting narrower, the market is growing, but the competition is more and more fierce. Like before. NET bubble, only the enterprise began to provide services, slowly affect the market, slowly to confirm the market position, attract more and more end consumers, can grow and develop.

So, now cloud computing is not how much money you have, than what is not to do business, but how quickly to submit products and delivery products, Rob is time. We look at this trend, which is a survey with Chinese large and medium enterprises. There is also a trend, we see, how many companies will be willing to use SaaS, previously less people use, medium and large enterprises have 39%, infrastructure is 48%, why? This is a very interesting survey sample, large and medium enterprises to control the data, have the data, manage the data, do not want to share systems and shared resources, so require infrastructure-level services. At the same time, these enterprises require software as a service. The SaaS concept is to share a service platform with another person, where the data is not known, and we share a set of computational resources. The data is not owned by me, which means there is a security risk. But for some business, the SaaS platform is the best cost control for me without security concerns.

Then, with different enterprise scale, different IT capability requirements, the resulting platform requirements are not the same. What is Microsoft's overall strategy? We use it, not a robot and organization with it, whether it is a large data center, such as ICBC's 390 system, or a mobile, telecommunications billing system, resulting in a result of each individual, natural person's consumption information. In other words, Microsoft's strategy is to want anyone to be seamless through PCs, mobile phones, browsers, access to technology, or the ability to communicate information anytime, anywhere. Background information supply capabilities, whether traditional server deployment or cloud computing deployment, both can be seamlessly transformed.

In short, we have a strategy on three platforms, cloud computing: SaaS, Paas, Iaas, there is a particularly simple way to differentiate, I personally understand, what is SaaS? Software in the cloud, Paas, computing environment in the cloud, Iaas, the computer in the cloud, the difference is very large. Today many internet companies offer cloud hosting services to provide virtual machine rentals. If you use a bare resource, do not install the operating system, consumers use the time how? Upload more than 10 g discs via 4 trillion or 8 megabytes? Impossible, be sure to install the operating system. In other words, in our country, there may be a mix of IaaS and PAAs grey, because consumers want to be convenient, and if the products we provide hinder easy delivery, the product will not be welcome.

Microsoft's idea is to put our experience, our various partners around the world, the world's largest operators, there are hundreds of different business to introduce to everyone.

Now let's introduce our case. Switzerland Telecom, which is the website of the Swiss Telecom, has a platform for collaborative services, let's take a look at this video! This video introduces three companies, one is a construction company, swiss.com. An architect to the site to see a building structure, found a problem, immediately with 3G network, computer received a conference center, the relevant things together, we discuss the structure of the design.

The second video is about doing industrial design companies, to do a color adjustment, find the problem, how to do? The printing plant, artists and so called together, a real-time meeting to share the present information to everyone. The third video is about a company that makes artificial bones and joints, communicates with doctors, says that there are problems on the joints, all of them are mutual video, we can participate together.

We do business process, want to maintain tight coupling, find problems, we can communicate with partners to achieve common. In the past, if there is no solution, we think about it, four or five companies together, by telephone discussion, certainly not realistic. Gather in a conference room for discussion, time will be a problem. So effective collaboration, will help us to more effectively change the world, more effective development of business, and thus more effective to make the enterprise benign operation.

The next example, which is a bluefire, they do so-called virtual desktops, Australian and New Zealand businesses, provide access anywhere in the intranet to the virtual desktop. The company was acquired by NTT on December 5, 2011, a traditional custodian, founded in 1996, with no major changes in the past more than 10 years, and after 2009 years they began to develop the business, which grew very quickly. Particularly in line with the global expansion plans of large custodians, NTT itself is Microsoft's partner, there are a lot of small, or want to want our business development by others to buy or listing plans, we should note that if only provide no innovative business model, according to our large partners in Microsoft cooperation in terms of is not to be noticed, but there are many problems to solve. Our country starts to do community medical treatment, it says is the technical life is not a technical work, we want in Beijing's community, realizes how many? This time a key recovery, is particularly suitable for them. How many servers does this custodian have? There are hundreds of thousands of, the business is very big, use the communication tool, connect a system, this tool is not bad.

Another case, is hostway, what am I going to say? Everyone look, provide a virtual server hosting business, 68 dollars a month, you can look at this site to see detailed introduction. 68 dollars includes 1G memory, a C, a core. Microsoft is not freed, with their internal settlement, to buy a license, but the cost of the license used, has allowed him to do to his end users of the legitimate pre-installed windowsserver. Why? Because in order to adapt to cloud computing, Microsoft has a very important license mode, called SPLA, if it is a purchase of this license to the end user to use, this is the definition of SPLA. To put it simply, you can run your business by turning your investment behavior into an application cost and talking about the relevant agreements in terms of each month's business volume. Second, Microsoft's license mode, WindowsServer, has a data center version, what concept? The number of data centers that are legitimately used on physical machines is defined as unlimited, that is, Hostway can provide free virtual hosting for their customers, 68 USD one months. Network is a seamless connection, we have the Internet policy, the country will have some definitions and restrictions, so that foreign manufacturers can not enter China, but we will see, not the Wolf, the wolf has been in our China outside the molars, ready to come in to eat meat. If our cost cannot be greatly reduced, if we cannot legitimately run our business, the future trend is very delicate.

So, we hope that through this brief introduction, let everyone understand our Microsoft technology, three years ago, we ARE all in, is all added. Microsoft means all the products, all the technology is suitable for the deployment of cloud computing. In other words, the OA system, the online communication system, the Office system, and even the bi of business analysis, which most businesses around the world are willing to use, can be used for hosting applications on the Internet or for cloud computing services.

How can we cooperate and win together? Admittedly, as a Microsoft employee, everyone is concerned about the problem of software piracy, if in the course of business development, the country began to value, in the future with more and more cooperation with foreign enterprises, some U.S. states have requested that products sold in the United States, if the supplier is using Deligo license, is not allowed to be sold, May be acquired in the future, there should be a listing plan. If at the beginning of the business, do not consider reasonable and effective to reduce operating costs, Microsoft various ways to help save costs, the future will create problems. We need to develop this cake together. Just cited the case, are we a piece of cooperation, so that consumers get more convenience, business, you can contact our partners Hostchn China, as well as Microsoft has a full-time sales, if there is a solution integration problem, you can contact me directly.

(Responsible editor: Lu Guang)