Wang Licheng: The ambition of the Lok Bee Network is not in the electricity business but in the media

Le Bee Network CEO Wang Licheng

News and science and technology September 16, le Bee Network CEO Wang Licheng a few days ago, news and technology channel "high-end interview" column, said, Lok Bee Network ambition is not in the media, because the media's ambition lies in influence, electric business is to solve the survival problem means.

Wang Licheng says the Lok Bee Net is actually a brand company based on the electricity quotient platform, not the real electric dealer. Future Lok Bee Network will be towards the media community direction of transformation, using micro-bo form to create a fashion tide people's gathering place.

and the electrical business is in fact to solve the problem of survival, but to develop the words do not necessarily rely on the electricity quotient. Do their own brand, to help other brands to do their brand, this is the future development of the way.

Wang Licheng also expressed the hope for the future of the Lok Bee Network: First, hope that the future will be a Chinese star talent most of the gathering place; second, I hope that each of the top 100 million of the brand to complete the sales; third, the consumer's pursuit of change, hope that all the products and brands of Lok Bee Network can do in the "next stop waiting for him."

The following is a transcript of the interview:

News technology: We will also have clothing accessories these things?

Wang Licheng: We don't make it into a category, we do it as a piece, for example, this hat is very good, we even make a hat, for example, this t-shirt is very good, we even do a T-shirt, we do not make it a category, but one thing to do, we make the star limit, so more fun.

News Science and Technology: This is not the Lok Bee network to parallel the development of a strategic beginning?

Wang Licheng: I think this is the biggest difference between our home appliance business and other electric dealers. Responsibly speaking, our company is actually based on the electric business platform of a brand company, rather than the real electricity business. The real DNA of our company is not electricity, it's media, it's media property. Our company Li founded this company for 12 years, he created the Oriental popular media company, we are also a few TV series, such as "Super Visit" has been for more than 12 years, "beautiful Woman" has been 6 years, including "very quiet distance", including the first two days in Anhui TV set the national ratings of the number one "Asian Idol festival" , we are essentially a media company.

Secondly, we will do a large facelift in September, our revision will turn the Lok Bee network into a community, media community, we put this community in the form of micro-BO, currently contracted about 1000 beauty makeup, Hong Kong, Macao and three, including Japan, These beauty makeup people on the top every day to share their beautiful new, beautiful bags, beauty makeup questions and answers, the final Le Bee become a fashion tide person's gathering place.

Our ambitions are not in the electric business, our ambitions in the media, because the media's ambition is influence, what we really do is actually an influence pursuit. Before we focus on the electrical business, in fact, in order to solve the survival problem, if the development of the words must not rely on the electricity quotient, development of the problem I would like to talk about electricity business this industry should be Taobao, Jingdong and Suning, we develop the problem is to rely on the media such a way, to do their own brand, to help some brands to do their brand, we are to do the brand. In the process of doing brand, sometimes the emotional level, and sometimes the product level, and sometimes the sales level, we can help the most brand is the emotional level.

News and Technology: We brand investment since so much, we have to this brand what kind of expectation? What effect do we want to achieve? What position?

Wang Licheng: First, I hope that the Lok Bee net will be a Chinese star of the most talent gathering place. We know that there are Huayi brothers (300027, shares) in the television and film industry, which specializes in making movies with stars. They are also a listed company and we hope that our company will help all the stars to develop the largest company in the product.

Second, I hope that every one of the people's brand target is a billion sales, for example, today we are the five or six tatsu, we have achieved, if one day we signed 30 talent it? is 3 billion. The talent of the economy and the talent of consumption, China today is just the beginning and start, but in the United States has been very mature. We put aside the politics of the topic, in the consumer culture of the United States is the world's most ahead, whether it is mobile phones or computers, the United States is doing a great job in the area of consumption, including clothing and so on. In fact, America's talent economy is already very hot, like the original Stewart, is the King of California, now we know that media people Oprah, including the American star Lady Gaga, he will continue to launch a personal product, he may push 10,000 bottles of perfume was robbed the next day, is a very interesting thing, There is no need to do it as a brand every day. We use a kind of entertainment to make products, I think consumers actually like.

For example, I like Jacky Cheung, if one day Jacky development a perfume I will also like, whether selling 300 or selling 600, buy a bottle bar, put at home collection, one day I use, I feel I smell Jacky Cheung this sweet song flavor.

I think in the future, as GDP reaches 5000 dollars, consumers will slowly change. Our original understanding of the electrical business is cheap, I think the end of next year will change, I think consumers will be transferred to quality, what is better, what better use, GU must be concerned about their experience.

We look at the mobile phone industry, my impression is that my first mobile phone 1998 to buy the mobile phone, was very expensive, save a month or two of money to buy a mobile phone, very small very common, function is very simple, only two or three ringtones, then buy mobile phone also think Mobile is a luxury. Later buy a mobile phone to buy a bargain, Nokia came, 180 also bought, two hundred or three hundred have bought, three hundred or four hundred bought. But you see today everyone's pursuit of mobile phones, not cheap, easy to understand me, understand me, this is the most critical.

You look at the bike is also, we in a very small time to buy a bike, my father one months 30 dollars when the salary to buy a bike 160 dollars, save six months of money to buy a bike, I was very young. Then you see the bike fell to more than 100 yuan, of course, after the inflation needs more than 100. But you see the bike is different now, now a bike casually a little bit more than 1000, now the consumer of the bike positioning and the original bike positioning is not the same, in the first 30 years ago, 40 before the bicycle is actually a luxury, I married, I want to piece, sewing machine, Televisions and bicycles. Then the bike becomes a means of transport, I ride a bike to work, work, but what is the definition of consumer today? is a lifestyle, is a kind of life attitude, I weekend with children around the community, Garden, Park, I rode three kilometers, five kilometers.

The pursuit of consumers will change, the same products in the consumer phase of different consumption, especially at the spiritual level will change. So now we're doing all the products and brands, can not simply pursue the low price, but in the next stage of the consumer, the next stop you waiting for him, when he came to this station will come to you, a little like the sketch "sell a Turn", look for it to find here. I think every consumer will have a personal experience, you use the mobile phone to start with a bargain, then use the good goods, the computer began to buy a bargain, and then to the good goods. In fact, each consumer with age changes, life experience changes, income changes, spiritual changes, will return to a better quality of life pursuit, and once up on the down.