Wang Yu said, relatively Huhai, Cross-border goods can guarantee authentic

Absrtact: Cross-border current has introduced more than 20 electric dealers and suppliers, sales of tens of thousands of items, selling the best is the South Korean modern department stores mother and child supplies. Wang Yu, assistant chairman of Shanghai Trans-Boundary International Trading Co., Ltd., said at the global retailer meeting 2nd

"Cross-border through the current has introduced more than 20 electric dealers and suppliers, sales of tens of thousands of items, selling the best is the South Korean modern department stores mother and child supplies." "At the global retailer's conference 2nd, Wang Yu, assistant chairman of Shanghai Trans-Boundary International Trading Co., said.

Wang Yu said, relatively Huhai, Cross-border goods can guarantee authentic, the territory can return a replacement. The state has been able to collect tax on postal duties. However, Chen Yu, deputy general manager of Shanghai Sen-Lan Waigaoqiao Commercial Operations Center Co., said that cosmetics, alcohol and luxury goods are not suitable to be purchased by way of postal tax.

As one of the pilot cities of cross-border trade in China, Shanghai has selected 3 aspects of the pilot content, namely the online direct purchase import mode, net purchase bonded import mode, General export mode. This is also the first batch of pilot cities in the widest range of pilot.

Shanghai Trans-border trade E-commerce pilot launched from December 28, 2013, on this basis, "direct purchase Imports", "Net Purchase bonded import" Two models began to operate, "Cross-border" to become consumers, electricity and logistics enterprises, the main platform.

Postal tax is the key

In June this year, Shanghai Customs Organization, "Shanghai Cross-border Trade e-commerce Services pilot customs policy," said Yinfei, director of the Economic and trade Department of Shanghai Municipal Development and Reform Commission, the selection of the above three kinds of pilot, is based on the Shanghai foreign Trade structure in general trade better than processing trade, imports better than exports, A comprehensive pilot scheme is proposed for the significant characteristics of the country's leading export-bonded area.

The direct purchase of imported model most representative of Shanghai, mainly based on Shanghai port, for domestic consumers, to provide a global network of direct purchase channels and postal tax online payment means.

The bonded mode of net purchase mainly utilizes the bonded supervision area, for specific hot-selling consumer products such as milk powder, tablets, health care products to domestic consumers to carry out retail business, will be from the trade area of goods to the whole batch of goods into the area, according to individual orders, in batches of personal goods out of the area, levy a tax.

Corresponding to this, "cross-border" formed a direct mail China model and the FTA model. The foreign merchant with direct mail mode must set up branch offices in China or entrust the third party to deal with after-sale service matters. The use of the self-trade model, enterprises must be located in the FTA to open books enterprises, or in the FTA to find qualified agent enterprises.

According to the operating procedures, consumers through the "cross-border" website to order goods can be cross-border foreign exchange payments, through the electronic customs declaration, and then by the customs levy individual postal tax, merchandise rapid entry and logistics companies sent to the hands of consumers.

The postal tax is the customs duty to the baggage and personal mailing of incoming passengers, and it is also the important reason for "cross-border" to advance and form the price advantage.

For example, a physical store of goods is an enterprise in the form of general cargo imports. The media quoted the Oriental payment as saying that the comprehensive import tax rate can reach 100%, "cross-border" is reported by personal items, the postal tax rate is only 10% (according to the different products, the postal tax rate of 10%, 20%, 30% and 50% four stalls).

"But it is not easy to say that there is such a big difference. Chen Yu to the "First financial daily" reporter that the tax is based on the price of goods sold, and general trade import duties are determined according to the entry price. "For example, the entry price and sales price of luxury goods are quite different, so it is not cost-effective to pay tax." "Therefore, cosmetics, alcohol and luxury goods are not suitable for the use of the payment of postal tax to purchase."

Prior to the state securities report also said that Cross-border sales of goods sold mainly by the low postal tax luggage and leather goods products have a certain price competitiveness, and the higher taxes on goods, especially cosmetics category is completely without advantage.

Wang Yu said that the current cross-border sales of mother and child, health food, luggage, apparel, cosmetics, five categories of products, concentrated in the field of FMCG.

Previously Cross-border construction operators East pay has said that cross-border goods compared to physical stores, the price can discount about 30%.

Difficulties and challenges

However, to become a "platform platform, the portal of the consumer portal" Cross-border, the current electricity dealers and types of goods are not rich enough, so the volume is not very large. And for consumers, prices do not constitute a huge attraction.

Yinfei said in the above-mentioned meeting, the official operation 4 months, the pilot platform to declare 6000 votes, the cumulative amount of goods 720,000 yuan, total tax payment of 40,000 yuan.

Cross-border communication is also actively expanding the source of commodities. This year "5 1" period, South Korea's modern department stores, the new sea Amoy two electric dealers on line, of which the modern department store is the second largest electrical goods brand in Korea.

At the same time, Cross-border communication with Amazon, Wal-Mart and other cooperation. Genjing, executive vice president of Shanghai Trans-Boundary International Trading Co., said in an interview with the media that Amazon's cooperation with the Cross-border trade was mainly to direct mail to China of foreign goods. Wang Yu said cooperation with Amazon has been established and will be online immediately.

Speaking at the above customs policy briefing, Min, director of the Shanghai Customs and Excise Department, said that at that time, 22 electrical dealers and 6 Cross-border Logistics Enterprises had completed the filing in the customs.

Shun Fong is a trans-border cooperation logistics enterprises, as of May 2014, Shun Fung-yun to participate in the Shanghai Cross-border Pilot network to buy bonded import 1610 votes, direct purchase of 144 votes.

Also in the above lecture, shun Fong participants said that the current Cross-border E-commerce faced with some difficulties and challenges, such as the formation of new forms of business, the relative lag of laws and regulations, the clearance of the inspection process how to further simplify to improve efficiency, the total amount of postal personal belongings limit, personal information, Transaction information and payment information acquisition and comparison of operational issues, vertical electrical and Platform electric dealers in the large-scale introduction of business data confidentiality.

General export model to be promoted

Outside the import model, Shanghai is preparing to launch a "general export model" of Cross-border E-commerce platforms, which had previously been known to point to the end of June in early July.

The larger "General export model" is more of a concern than a smaller model of imports, which will also provide greater convenience to foreign consumers of small-and medium-scale electrical or trade exporters.

Min said, "The general export model" to solve the Cross-border trade by express mail or postal services, the difficulties in the exchange of foreign exchange and export tax rebates and other issues, the outbound goods in accordance with the "List of Nuclear + summary Declaration" mode of implementation of supervision.

Formerly engaged in export trade, some small and medium-sized electric Shangdo give up the routine trade export declaration procedure, but the goods as personal items, by express or by mail way customs clearance, this is to save the number of items formed in excess of the declaration cost, but the logistics limitation is difficult to guarantee, also can not enjoy the preferential export tax rebate policy.

Min said that the general export model will be the list of Customs declaration, the electrical business to form the monthly units of the "Export Declaration of goods" to the customs H2010 system for centralized reporting, customs in accordance with the general export goods regulations.