Wangdong: I'm also a recruit for the gaming industry.

July 2013 18-19th, the eighth annual Iris Summit opens in Guangzhou Four Seasons Hotel. Under the theme of "Technological innovation for the Future", this session will bring together cutting-edge corporate innovation leaders from the Internet, the new economy and technology-related industries, with insights into scientific and technological innovation, discuss the industry's hot topics, think about the future of the industry, and discuss the way forward with the consensus, and promote the development of the industry.

Following is the Forgame Group chairman and CEO Wangdong published in the "Gaming industry Outlook" as the theme of the lecture transcript:

(Photo: Forgame Group Chairman and CEO Wangdong)

Wangdong: Thanks to Mr. Yang Weiqing's invitation, I have been a less successful entrepreneur, for the game industry, I am also a recruit, from 2009 only to enter the gaming industry, 2007 began to play as a new force in the Web game has a rapid growth, we found in 09 is a good time to enter, In the past few years, we have made a little upgrade in the Web game. Just on the page to get a little success, but we discuss the topic are mobile games, entrepreneurship is a wave, wave after wave, today is also a proposition composition, I give you share of the game industry prospects for some prospects, this is my personal experience, there must be a lot of deficiencies there are many mistakes in the place, I hope you will correct me.

I put the game industry, the whole evolution, with this diagram to explain briefly, before 2000 is a stand-alone game era, stand-alone game in China, in fact, from the market development, and did not achieve a large market scale, from the second phase of client online games began to develop, the client online games created a very large market, This is also the entire Internet industry from 2000 onwards, we see the most successful business model, the most successful way to change, in addition to advertising, I think the game is a very important pillar industry.

2007 Web game as a branch slowly developed, I think the next era, I define it as a light game era, light game is not necessarily a small game, not casual games is a light game, my definition of light game is that he should first be more light operation, the end should be lighter, you download the package should be lighter size, The time consumed should be lighter and more fragmented. From the above, the user consumption above should be lighter, the first three points of the web game to do, from the design of the fragmented, from the open Web page can play games, including automation of the operation has become very light, the Web game and the client's charging mode no big difference, So I think the next stage of light games there is an important indicator is that more users to pay, each person's pay relative to the lighter, rather than in the Web game This section of a person to pay more than million, such a situation in the next era will be some changes.

I have just expounded the definition of light game, in fact, also mentioned the trend, the entire game of the evolution of industrialization from the weight of light. From the client to the cloud, the word cloud may be more written, the Web game belongs to the cloud is a typical representative, you do not have to download the heavy client, in any computer to open the operation, the mobile game is still in the client phase, but I think the whole stage is from the client to the cloud away.

Another trend is to go from product to service, early stand-alone game is the seller, selling game cards, to the client game stage, although the PC with the client network, but it is like doing products, with three years to make a very perfect product, to the market to operate. But today, whether it is a mobile game or a web game, we think that the introduction of products faster, and even 3-6 months to launch the product to obtain users, in the process of constantly to improve products, and constantly to provide services, I think this is one of the trends.

I want to share with you the whole evolution of the entertainment industry, my first job was to publish the data music, to the whole entertainment industry, from merchandise to software, to service labels, to music in the early days of Black film, cassette, CD, to the 90 's MP3, now more people use QQ music, There is no need to download a 3 trillion, 5 trillion client, now is through the big data may know you like what kind of music and pushed to you, film and television from DVD to today, may Youku, potatoes become a major way to see the film, film and television industry is facing such a change, the game industry from a single game, The host game era slowly shifted to service, the game industry from the end to the cloud development is possible, this trend shows the future of the entire entertainment industry, I believe there is such a purification process, of course, on the phone, I think the biggest difference with the PC is that the end may always exist, that is, user access is required, Just the end of the bread is a Web page or a software, I think it will be some changes in the next few years.

Mobile games are now very hot, everyone is studying, are looking at, my personal view is that from 2007 ago, before the app Store, before the iphone appeared, 08 years before the App Store, before that the mobile game is built on the way, such as the greedy snake such a small game, or Shanzhai machine inside a lot of added games, we get the game more through this way. By 08 after the App Store has brought us a whole new way, it provides stores, you can download games in the store, so later in the stage, Google is advocating its stores, even in the iOS system to upload its stores, can download the game directly in its store, Even skip the App Store way, but you may not be downloading a band-end, which may be directly opened in the shop. So I think the whole game industry is changing, and we're looking at the App Store model today, and maybe it's going to be very fast, and I think there will be some changes after 2015.

About the size of the game market, I looked at some data, I gave the thing is my personal opinion, perhaps with Eric's data will be somewhat biased, Eric's data is always more rigorous, more conservative, I think the game market from 2000 to 2012 stage is about 10 billion U.S. dollars scale, Mainly is the end swims with the page to swim, the hand swims also has the part, for example this year mobile phone game may reach 10 billion, more is like in the think Kay such manufacturers, there are stand-alone games, but the real size of this mobile phone games is not too big, the next five years, the entire game market has the opportunity to double, From 10 billion dollars to 20 billion dollars, a lot of comments say PC game is nearly finished, mobile games will rise, I think that by 2017 mobile games are not necessarily able to reach the entire game market half of the share, I think the end of the tour is still growing, the page is not a high-speed growth, and not to a fast-disappearing stage, Because the entire game market throughout the development period from the happy enclosure stage, mature does not mean that it does not grow, but slowly, in this process only can do the competition products in this market, may be many in the first wave, the second wave, no real foothold of the manufacturers, will move towards a new wave. I think that the fastest growth in the future is hand-swimming, but the page users will have a part to play the end of the tour, some end users because there is not so much time will go to play the page, at the same time to play hand tour, I think this market everyone is looking for, the early stage is to pull up the process of development, and did not replace each other Since 2015 I think the hand tour will enter the alternative development stage, more people will spend a lot of time on the mobile phone, since most of the time spent on the time, it may be the market will slowly erode the PC market, from 2013 to 2015 is a high-speed growth stage.

From the hands of the market to see now a few waves come in, the past is the SP background of these companies, they know more about low-end users, better understand how to adapt to low-end machines, better understand the needs of these grassroots users. The second type of company is a company with a background, so far the most game-making or end-travel company, whether from the ability of art, the ability of technology in all aspects I think the end of the company is very strong, so in iOS, the entire store size plate in the process of getting bigger, the end of the company in this area can find a feeling, but also seized some opportunities. These two years to see some of the pages of the peer began to enter the field of play, such as Immortal Road, and so on, we also have the world of games into the mobile phone game industry, do page tour colleagues also entered the hand tour industry, and made some good results.

We think there are some new entrants that used to be apps, and they found that apps might not be right for them, and they were slowly turning into games, some of them emerging into the industry, all of them in the mobile gaming industry. The entire mobile gaming market presents a thriving landscape, hundred flowers, I think this is a good thing, from the end of the tour and the homogeneity of the page is very serious, maybe the user came in and found that this game, such a problem may be the most important issue, in the mobile game market we saw a lot of new kinds of games, I think these innovations are very good for the whole market.

I have just mentioned that the development strategy at different stages needs to be different, we enter the page tour is 09 years also belong to the early, at that stage we can horse enclosure, a large number of input personnel, a large number of research and development works, because at this stage is pulling new developments, more is to pull the user, his ability to distinguish the product is poor, At this stage our approach is to be happy enclosure. In the mature period you can only make the best quality to remain invincible, and we may often refer to the channel for the king or product for the king, I think as long as a good product, in any channel is for the king, when we all do homogenization products, the same products have 10, 100, entrepreneurs can provide, of course, the channel for the King.

We used to play games, but also successfully sent a lot of pages, I think the most important thing is positioning, what you want to do games, to play for anyone, if this does not want to understand that has failed. Positioning is the most important, you in what time to do what type selection, this may be a lot of entrepreneurs do not think clearly the problem, which requires a little accumulation, you can more, in addition to read users, but also to understand the market. The second is to have a good team, really in a selection of the top three, you can in this market to share a cup of soup. The other is the operation, including the market, operation, later activities, game updates, customer service and so on, this is a systematic function, these three points to seize the opportunity to continue to launch some good games.

First you have to have a good core, you have to make a fun, fun games, single game is fun, online games more is disguised communication, disguised community, to today's two games, one is the dream West, from the end of the tour, including the Divine Comedy inside the page, in fact they have to do very good later, It's a big community from the dream West, today more people in the inside to see old friends, but also will be in the game to introduce new content, they will continue to play in it, once the communication mechanism, the social, the interaction to do a good job, I think this is some of the essence of online games.

And look out there is that you have a good business model, in fact, from the whole world, China has gone through more than 10 years of development, developed a set of characteristics of its development model, RPG mode of business model in the user play in the process, let him also more pursuit, in these pursuits go up to spend, At this point I think China is ahead of the world, Japan has a special model, like betting, more by chance, in the United States, users are more willing to spend time, willing to play for some fair game to spend, from the world there are several typical business model, China has emerged from Chinese characteristics, Online games are likely to continue to use some of the successful business models of the past, but some new entrants may overlook this, the business model is not good, so some games out of the future can not make money.

Simple to share with you, more than 10 years to come, as an entrepreneur, is surfing, if you can find this potential, along this point, go to the waves, is a lucky, if we just washed a wave, the next hand waves will come out, all to do the game is to spell physical strength, Hand tour for us next year if you want to go surfing, first of all to the physical exercise, to have a long war preparation, I also hope that we can be in this part of the market success, thank you!