2011 is the most popular year in China's E-commerce history, but also the most embarrassing year of E-commerce in China. From Alibaba "sincerity door", to 3.15 exposure each big group buys the website "The Service Door", again to the litters Regiment and so on each big website "The Layoff Door". It seems that China's E-commerce giant, has been countless "door" surrounded by a little attention will be "door" hit. But the discerning eye can see, this is our country electronic commerce development unevenness the evil result. At the urging of capital, market demand space and market expansion speed is completely not proportional. The credibility of e-commerce in China has been affecting the development of large-scale electric business websites, but also by the government, society, the media and netizens pay attention to.
It seems that all of the credibility of the problem is only linked to large electric dealers, in fact, only because of the Chinese electricity business site too much, small and medium-sized electric operators have been temporarily neglected, is not to say that the integrity of small and medium enterprises is much better than large electric dealers. During the Mid-Autumn Festival, Wanyuan gift Shop (www.li114.com) completely irresponsible behavior, and then exposed China's small and medium-sized electric dealers have serious problems-blindly pursue expansion, service ability completely unable to meet market demand.
One, the hotline can't be connected.
September 2011 September 9, a friend called to say Wanyuan gift shop (www.li114.com) of the mooncake coupons could not be taken out of mooncakes. I was collecting material on the network integrity, so I hurried home and interviewed him. Friend said that he was September 1 to receive the other company Wanyuan gift Shop (www.li114.com) mooncake coupons. Not only the consultation phone is not able to get through, even the website can not land.
For this kind of dishonest behavior, it is my research object. In order to ensure the authenticity of the event, so I on September 10 day, repeated landing site dozens of times, has been in the state of not landing. Call 4000 321 888 free hotline, always in a busy position. Of course, it is normal for the agent to be busy during this period. When I repeatedly dialed 15 times and was still at the seat, I had to call the supervision hotline: 1326937902 The phone was quickly connected. The other side told me to call another 400 phone, and said that if no one answered, call the complaint phone.
When I followed the instructions to call 5 times another 400 phone call, the phone is no longer the seat is busy and no one answered. But only call the complaint telephone 13263161333, this time the phone is quickly connected. The other side is very polite to leave my contact, tell the day will have customer service contact me.
Second, the complaint telephone quietly shutdown
So I immediately informed the friend, told his website service busy but no breach of faith, let him today waiting for customer service contact. As a result, the next morning, my friend told me, the phone didn't ring yesterday. So I immediately call the complaint telephone for consultation, the results of this discovery, the telephone completely shutdown. And that surveillance hotline is also in the eternal unanswered state. Disappointed, and again Dial 4000 321 888 Toll-Free hotline, the result is still the same. Although from September 10 to September 12, dialed no more than 40 times, but the phone is always no answer. The complaint phone has been shut down, the website supervision hotline has been unanswered, and after September 12 This coupon has been completely ineffective.
Perhaps a lot of friends will say, is not a box of mooncakes? Who is not to eat, and then buy a box is very hard, what the strength? Yes, it's just a box of mooncakes, and people who are poor can buy a box again. However, if the Mooncake ticket sold 10,000, each is 228 yuan, the site is only collect money not shipping. How much will this amount be? This is definitely not a matter of integrity, but it has already involved legal issues.
Third, the small and medium electric power trader weakness Obvious
If you are prepared to honor the parents of mooncakes, they did not receive, how would you feel? You are prepared to give the leader of the moon Cakes, the leader did not receive, you will be in the mood? What would you be feeling when you sent mooncakes to your future in-laws and they didn't receive them? It is perfectly natural for a businessman to make a profit, and the economy of China will prosper with the help of business. But to make money to profit, at least not against the basic moral bottom line and the legal cordon.
The key point here is not the question of whether or not this box of mooncakes can be obtained, but rather the Achilles heel of many of China's small and medium-sized e-commerce companies, which have very weak real service capabilities. Of course, the credibility of big electric dealers can be related to mismanagement, shop bullying and other phenomena. And the credibility of the small and medium enterprises directly indicate that the site's own service capacity, far weaker than the ability to promote the expansion of the market.
This mall how the site has been able to log on normally, the advisory phone can also make sense, but now has no meaning. Although I believe that Wanyuan gift shop (www.li114.com) is completely unintentional, not intentionally avoid customers to extract holiday gifts, but its weak service shortcomings have been quite obvious. In order to pursue influence, expand water, attract VCs. The small and medium sized electric business website certainly will not give up the order, but when most of the small and medium electric power provider's service ability cannot satisfy the consumer. will only lead to the Chinese Internet users of E-commerce has a very high vigilance, or dare to go to big electric dealers to buy goods, this is the typical "golden goose".
Here sincerely recommend the small and Medium electric commerce website or ready to carry out the traditional enterprise of electric business, E-commerce is the channel of gold, but not can do whatever the place. Do electronic commerce must abide by laws and regulations and moral bottom line!