"Warrior World" hand Tour Entrepreneurship in mind: First wall, then find North

Step into the market, what kind of products do first? Xin Small Wood's view is stable, quasi, ruthless, to do the top.

"Warrior World" This RPG hand tour has not officially started charging, agents have already bid nearly million yuan to buy agent right.

This game of the trader is a small wood. Born in 1985, he served 3 years as a public company, responsible for game development. When he left the rice business, his dream was to recreate the "Moore Manor".

This is a story worth learning from the grassroots--past experience, experience, maybe the resources you start again, and of course, it can be a burden.

"Let him die first!"

Xin Small wood has 3 angel investors, the first contact is Angel investor Li Yingjie, haven't met, and Xin small wood anxious once.

Xingxiaomu has spent 3 months searching for investors, sending countless e-mails, meeting with twenty or thirty investors, and turned down. Until he and Li Yingjie agreed to open a video meeting that afternoon, a boss promised to invest 1 million yuan, the two sides agreed to sign the contract. Xingxiaomu think it is now or not, put the Li Yingjie pigeons.

"Don't you know it's more important to find a reliable investor than to change your money?" Li Yingjie on the phone and called the Little Wood back.

Xin Small wood is looking for an investor in Beijing, because Beijing's game resources are the most abundant and cutting-edge. "Entrepreneurial start-up phase of the network resources are the most important." I'm willing to accept even if it's less than 1 million dollars. Xin Xiao Mu thought.

In order to attract Li Yingjie attention, Xingxiaomu told him what investors he had seen, with exaggerated ingredients. He told Li Yingjie about the list of investors he was interested in, including Dong, but in fact they just had an appointment and haven't officially met. Let Xin small wood did not think of IS, Li Yingjie and Dong Bright already familiar with, they communicate after found Xin small wood in "pull big flag, do tiger skin". But they think Sinkiaomu's experience in washing rice, development ability is good, and he from Shanghai to Beijing, and found a better understanding of the game industry Kong Yi. The latter is the true Shun fund founding partner, the former Shun for the fund vice president. MMO Game "Fairy Change" is true shun the fund's first angel investment projects, on-line 100 days, the monthly flow of revenue to break through tens of millions of dollars. Xingxiaomu from seeing Kong Yi to signing the contract took only 1 hours. Three investors voted him 500,000 yuan.

At that time, Xin small wood want to do a similar game "Moore Manor," The formation of casual games, but 3 angel investors are not optimistic. Kong Yi to Xingxiaomu a few directions, Xin small wood pondering a moment, or according to their original idea began to begin. "Do children's games, we are the most professional, will definitely be able to do well." I'm sorry to be bad. ”

He followed the rice-style entrepreneurial path: the first to accumulate users, do users than do income more long-term significance. "This is a mindset that is not broken by the rice, but is accepted by everyone." "Xingxiaomu said. They developed the first leisure hand tour "Dream Dragon" in Shanghai. Because do not understand the game release and blindly self-confidence, "dream dragon" did not do any promotion. "Think of the original Rice also did not find platform agent, is to put the product there a lost." But it has a brand advantage, the channel will make resource tilt for it. That's all I know about game promotion. "Xingxiaomu said.

Kong Yi said nothing more, only a suggestion: "The name of the game is not good, to change." But Xingxiaomu didn't listen. Before the line Kong Yi judge, this game certainly cannot fire up. He with Li Yingjie, Dong Liang discussed, the final conclusion is: "Let Xin small wood they grope first, hit a wall is not a bad thing, or Vera or do not make good products." ”

Unsurprisingly, the game was online for 2 months, earning only 2000 dollars. 3 Investors immediately pull the small wood to Beijing, help him to comb the train of thought. Xingxiaomu has come to realize that "being a user is the right thing to do, but it shouldn't be the primary goal of a small entrepreneurial team in the initial stages." We have to find a "fat market" first.

The secret of the first venture: steady, accurate, ruthless, not to retreat

Xingxiaomu once read an article, which mentioned a problem: Do the game is also to achieve the ideal process, but how to integrate with the market to enter the market first echelon?

This is almost the problem he faced at that time, Xingxiaomu to Kong Yi to seek advice. Kong Yi lets him know what the top games are and what their revenues are, such as what the platform is focusing on, what the publisher is looking at, what the publisher sees as a good product, what the next market demand is, and so on.

Together they thought of 3 types of games: Card type, COC category and RPG Class (Instant combat game). The most intense debate is to do not to do at that time investors, developers, agents are unanimously optimistic about the COC type game, eventually they think that COC type game "plate" is too small, often only the industry first to exist, the industry is difficult to survive, and the production of very high difficulty. Xingxiaomu analysis, the team does not have this kind of game development experience, art, planning ability and so is not the top, do COC class game risk is too large; for card games, Xin Small wood is very interested in, it has a short development cycle, the development of relatively low difficulty, earning ability, but into the threshold of low game, It also means that you have to make fine products to stand out and they still have no advantage.

Finally, they finalized the RPG game together. Its development threshold is high, there is no production standards, the production of details more by team experience to grasp. This shows the advantage of the small wood team, because he had done two fighting games during the rice washing.

According to team manpower, they develop a RPG game about 10 months, can be launched at the end of 2013. Kong Yi Analysis, this is the first wave of a large number of fighting games into the market point of time, will also be the opportunity and profit space are relatively large stage. As for the style and subject matter, Xin small wood chose martial arts style, on the one hand this subject can make less mistakes, and he wants to create a martial arts theme brand, martial arts in China is the subject of grounding gas, the development of stand-alone games proved that this kind of game is indeed can be inherited and accumulated. "I think the first venture to be stable, accurate, ruthless, do not want to retreat, but also to do the top." Regardless of the overseas market, our team can make the best of the domestic market is to win first. Kong Yi agree with this, he believes that the fighting game in 2013 years will form a million-month flow level of the market, 3721.html ">2014 Annual meeting to develop to the monthly water billion." If you try to start from 2013, you can start again even if you fail.

Xingxiaomu still wavering, he wondered whether he should leave his colleagues to complete the Dream dragon, and if there is a slight improvement, is it necessary to continue to invest? He also thought of the experience from rice washing, which had been the case before.

After thinking, Xin small wood to determine a few points: small pioneering team to do products, take the road will be more efficient, and "dream Dragon" income flow of up to 1 million yuan per month, if you can not focus on the next product, may then have no chance. So, Xingxiaomu and 3 Angel discuss, completely give up "dream Dragon". 3 Angel investors continued to invest more. Xingxiaomu to Xiamen to dig into a single game to do fighting a small team, Team 7 people have moved to Beijing, the "Knight of the World," the early development. The team returned to Shanghai after a steady period of research and development. Xingxiaomu followed by recruitment, Li Yingjie spit Groove xin Small wood: Only 10,000 yuan, dare recruit monthly salary 10,005 people.

Xingxiaomu later summed up his own: "Entrepreneurial courage, cherish talent." Leaders ' more important ability is to get people together and to make them fit. And what is the attraction of startups? By stimulating the spirit of striving for the dream and income. I am sure to look at the long board, will be a long board, and then gradually make up for the short board, including the search for investors, distributors, I was around to improve the success rate to carry out. ”

"Knight World" Development took 6 months, this kind of casual fighting action game, operation than "time and Space Hunter" "King sword" simpler, but with the latter focus on low-end machine market and high-end machine market is different, "Knight World" in between the two. Art style, taking into account the "whenever" "," "The" "the" people of the aesthetic, and strive to let "a", "whenever" not to think of the old, "and" "a" not naïve. In the animation packaging, plot packaging used a lot of stand-alone practice as well as with RPG-style voice.

At the beginning of December 2013, also in the seal stage, Kong Yi on the introduction of Xin small wood and platform contact. At present, Beijing's hand tour channel for the "Knight World" issued tens of millions of Yuan Agent commission.