Watercress officially joined the Electricity Market shopping guide Products "things" online

Watercress finally officially entered the field of electrical business. A few months ago, I had received a closed-price invitation to a watercress product, at that time, whether the interface or function are still in the demo stage, a few changes after the adjustment, last month, the official opening of the function-in accordance with the tradition of watercress, the new entrance will be hung in the top right corner of the "Find more interesting content" column. From social networking sites into the field of electrical business, almost everyone knows that this is a "to be or not" attempt, improper operation will not only break the original form of the product, the worse may be the loss of the original user-this is particularly true for watercress, since the creation of the 2005 so far, Watercress in the Internet surging in the rare valuable to shape a unique temperament, and the attraction of watercress is a large part from those excellent user base. So the watercress must have done enough to consider to go down this move, then it is how to do it? and will the watercress product in the future become a bean in the line of important members? 1. The story before the arrival of watercress is a famous "slow" and "literary and artistic" company, but also has a large number of users full of personality. Watercress "slow" not only reflected in the speed of their introduction of new products-in fact, the early watercress, a very small function of the revision can draw the user's discussion (because the change is too little), and some users even opened a photo album, recorded some of the revision of the screen. And nearly two years, with the expansion of watercress (at this time last year, the increase to 300 people), abundant funds (2011 C-Round financing, 2012 revenue 80 million, close to profitability), the speed of product launch and the improvement of small function is significantly improved (yes, I said that the call for a few years before the perfect search function The "slow" of watercress is also reflected in its attitude towards the user. A product manager in watercress had written such a phrase "' love to watch movies ' once in a while to answer questions," The first big group of watercress, after the watercress launched a watercress film; as more and more of the offline activity topic appeared in more and more city groups, watercress launched the watercress with the city; now, ' Travel is the first major category in many of the themes of the Watercress group. (Of course, watercress footprints because of non technical reasons and was off the line), from here can be seen, compared to forcibly take the user to a certain field, watercress is better at allowing users to free development, waiting for the right time, hand up the knife down, launch the corresponding products. According to this idea, we can go to observe the Watercress group, some Taobao, purchasing group of abnormal activity, which also means, at least in the watercress, is so a group of users have a high degree of trust in watercress, have a similar hobby, and love shopping. Review the commercialization of watercress over the past year-reading a watercress reading (both for publishers and for independent authors), movie access to the offline cinema (some of the film has been connected to the genuine resources, partners have Tencent video, Sohu video, etc.), Watercress FM also launched a paid pro account, with the city also provides ticketing functions. And if you go back, watercressHad launched "something", which should be an important step in the field of watercress trying to infiltrate the user's "spiritual enjoyment". Unfortunately, this section in the use of watercress users have once developed into a cargo gathering place. Later watercress finally from the "things" found valuable information, and therefore separated from the "mobile Application" (the latest revision of the erase these two entrances, temporarily did not understand). Further back, watercress had tried "Adzuki Bean", also tried "market", but also tested "in the sale of things," but basically disappeared from the public view, did not rise too big waves. In addition, watercress before also launched a localized service products-peripheral life. This product can help the watercress to connect the user's preference to the local, unfortunately, the recent revision has erased this navigation entrance. In a word, before the formal arrival of watercress, watercress has tried in many ways, or to test the user's reaction attitude. From the current feedback, "the people talking about the product" has not received much user's spit-except for its long name, but the activity is not low. In the history of watercress, this is extremely rare (recalled "Watercress said", Alpha City or Watercress home revision has received strong resistance). This time the watercress to the promotion of this section of the former low-key, users of the sharing of goods will not only default synchronization to the broadcast state, watercress home also spared no effort to recommend more in line with the quality of watercress products. 2. Watercress Commodity Shopping Guide "Everyone talk about the commodity" is essentially a commodity shopping guide website, today, the domestic shopping guide site countless: There are purely for a certain type of users of the shopping guide site (such as beauty, mushroom street, etc.), but also rely on their main business authority by the way to carry out the shopping guide sideline (such as sports website Tiger flutter, There are some sports equipment in the shopping guide), there are price-driven (such as Nine pieces of mail), but also to help users find new products (such as love rare). For watercress, the current shopping guide is more inclined to help users find interesting products in line with their taste, which is logical to conform to its user characteristics. Watercress has long created a community atmosphere like today, whether you are a code farmer, an amateur, a literary youth, a small fresh, gossip madman or a stranger to make friends with a strong demand for users, in watercress can find their own circle, and because of its social circle design can be miraculously almost undisturbed by other circles. For such a group of users, you can hardly imagine that the watercress will suddenly lower the price of goods routes (try to recall under the watercress and QQ cooperation, the introduction of a large number of users, but by the watercress original users of a large number of resistance). But UGC's characteristics inevitably forbid some users to add some quirky sharing out of mischief, such as a sale of a sow in a previous period. As a shopping guide products, how to provide commodity information source is an unavoidable problem. Beauty said, Mushroom Street through the user's share to generate content, and the fruit library to choose the traditional magazine model, that is, through editing to select. Watercress because its genes naturally will choose to use user-shared patterns, just when the scaleHow to control the quality of users to upload products will soon become the key to the impact of this product trend. At present, users need to apply for the release of goods, have the right to be in the "neighbor broadcast" bar on the selection or into the product page under the release. At present, the ecological environment is good, the user releases the product basically conforms to watercress to expect "standard". How to maintain such an environment has gradually become the core of whether watercress commodity can continue to expand territory. 3. Put all the watercress without us to say, watercress commodity planners will naturally consider how to control the product after the promotion of users to share the quality of the problem. But with the group topic or photo albums and other nature, the quality of goods is not equal to the illegal goods, and more is a "taste" on the entanglement, I believe that watercress is not want to see the end here is full of various "discount", "Low price promotional" merchandise. However, unlike the "things" or "mobile applications" such as the user submitted after the need to audit the process of different, the nature of the product sharing can not require the Administrator manual audit, so the final solution is likely to give users a certain power-as in the film review to allow the user feedback "useful" or "useless For the more negative evaluation of goods selectively folded. But at present, in order to cultivate the enthusiasm of users to share, the product does not even "report" and other functions. A web site that relies entirely on censorship to prevent malicious behavior is unlikely to develop in the long run, so the above features are only left behind. If you want to make the product develop smoothly, the habit of developing the user is indispensable. Many comments that the user's personality will be very resistant to the emergence of commodities, but I think it is because watercress has a large number of personalized users, in today's environment is a major advantage. If you think now watercress is still pure "small fresh", the user is still full of literary and artistic youth, can only say that too long did not go into the watercress. Years of development has made the watercress circle increasingly clear, coupled with a series of design, watercress commodity has a different environmental platform, which is why I think as long as watercress adhere to the existing style design, this product will be better development. This process is a long process, but also worthy of the long cultivation of watercress, this style is called "watercress." The development of social networking sites will eventually be in a variety of circles, the core of the creation of watercress is to read, film, music and so on to attract users to join, that is, users rely on interest gathered. However, this trait is too vague, and very easy to single, so watercress group, the Square, the tribe (after both have closed the entrance) and so on the emergence of the user's division more detailed. In addition, unlike social networking sites such as Weibo, the flow of information from each watercress user is not easily accessible to hot news outside the circle (unless passed through a neighbor's broadcast or popular home page recommendation). This is also thanks to the design of the watercress broadcast function, because the broadcast does not allow the same as forwarding to increase personal comments, so more users are used to broadcast their own more identity information, which further strengthen the characteristics of the circle. If so, the watercress community is gradually divided into more detailedCircle, each circle has its own way of life and value taste, while the circle between each other although there is a cross, but the relationship is mainly dependent on the behavior of individuals. PS, a few days ago the latest revision of watercress, to save the original home page, but increased the user to select the function of interest, and the system will not regularly inject information into the user's broadcast. This change is in line with the "General logic", but I personally do not like the attitude and many sites like, Watercress was founded with a lot of personalized users. The difference is that most of the Web site in the years of evolution gradually lost these characteristics, watercress is not only retained, but also carried forward. For relatively active users, in the watercress mark has long been not just for their own information management purposes, this is a gesture, whether you are fond of self-deprecating code farmers or literary fan of the time difference party. In fact, this is more in line with the habits of the real world-the internet age, users like to label themselves by labeling themselves with a custom, while the watercress community has established through your annotated, shared, attention to the things that make up your personal label. Combined with the "circles" described above, can explain why "things" launched, the user in a crazy label Eat, another faction in the crazy labeling a variety of applications, programming tools, and "footprint" in the short life cycle has emerged a group of Crazy label Maldives, Greece, Tibet, Lijiang users, At the same time there is another group in the silently labeled XX Hutong, xx Primary school bean friends. In each of these circles, this information conveyed through the annotation will further strengthen the solidity of the circle. On the other hand, in the early days after the book audio-visual, watercress has already made clear that to penetrate the user's life field. In this process, the user also accepted the assumption--after talking about poetry and song Fu, let's talk about something practical. So what the watercress needs to do is-let the share of the merchandise become a gesture, a label, to become someone else to understand your way. Design front Two elements is the watercress spent many years to cultivate, they are ready for the introduction of watercress products. All that remains to be done is to provide excellent design as always, and prepare to deal with all kinds of malicious marketing. The current design version for example, adhering to the broadcast of the time line mode, while providing a neighbor to share dynamic pages, in addition to open up a daily boutique, merchandise collection, bean friends selection and other boutique columns, to make up the time line of goods short life cycle. In addition to still keep watercress consistent color style, each share of information given a large number of white (compared with Taobao feel), pictures and recommended comments constitute the main body of information, browsing the process of comfort and incomparable. In all design, the most with watercress characteristics of the picture and text comments and beans column. The former has inherited the Watercress diary and the film review and so on characteristics (the watercress never lacks outstanding article author), the picture and text comment contacted the commodity and the diary, but writes an excellent picture and text commentary and writes an excellent evaluation article or travels travels the same, is the promotion ego feeling thing. Bean Row is one of the most distinctive features of watercress, the early beans are limited to book audio and video, and now has penetrated the various product lines of watercress. Even though machine algorithms canDo a lot of things, but today, people's ability to choose their own choice still plays a crucial role. The bean column will once again give the user the authority to manage the organization, and the user's personal taste and ability allow them to create many machine algorithms that are difficult to deal with. On the level of taste, I still think that people's judgment is better than machine algorithms, and the latter can do some ancillary work. Currently the bean column can not be collected, if provided this function and for users to open a new dynamic page (that is, the collection of Beans update dynamic), I would prefer, because the current public information flow Display page Dynamic update is too fast, and the sharing of neighbors is not necessarily very active (depending on your circle and the number of neighbors). The short life cycle of public information flows has one advantage, that is, the weakening of some users with a pure "business mind" brush existence (but should have better design), in the maintenance of merchandise quality work, the author thinks that the watercress should improve such a system--strengthen neighbors (or users to some of the best share of the bean column collection) The weight of this, although inevitably caused by the pyramid structure, but can be the attention of businesses from the amount of attention shifted to the quality of attention. Of course, another may be the latter will be for the merchant to provide separate permissions and display mode, the watercress products divided into ordinary users and share the business, just do a good job of information isolation. In general, the design of the watercress is more satisfactory, and in the process of collecting feedback, I believe it will be gradually improved in the future. Written here, thinking of the almost forgotten Alpha City, the project, which has not attracted many users from the start, has long kept the entrance to the top navigation bar ("more"), and compared to other products that have come and gone, I have a lot of questions. Now see the watercress commodity, I began to feel vaguely, maybe one day alpha will be in line with the merchandise, and if so, the idea of moving the real street to the virtual map is clear, and perhaps then a good bunk will crush the head. 1 2 3 4 > remaining Full-text scanned left two-dimensional code, Focus on investing in China's official micro-letter "Daily 15:00-16:00, for your PE/VC investment and financing in the field of the day blockbuster News collection, micro-signal: China-venture" 2. Watercress Commodity Shopping Guide "Everyone talk about the commodity" is essentially a commodity shopping guide website, today, the domestic shopping guide site countless: There are purely for a certain type of users of the shopping guide site (such as beauty, mushroom street, etc.), but also rely on their main business authority by the way to carry out the shopping guide sideline (such as sports website Tiger flutter, There are some sports equipment in the shopping guide), there are price-driven (such as Nine pieces of mail), but also to help users find new products (such as love rare). For watercress, the current shopping guide is more inclined to help users find interesting products in line with their taste, which is logical to conform to its user characteristics. Watercress has long created a community atmosphere like this, whether you are a farmer, a lover of self-portraits,Literary youth, small fresh, gossip madman or strangers with a strong demand for friends, in the watercress can find their own circle, and because of its social circle design can be miraculously almost undisturbed by other circles. For such a group of users, you can hardly imagine that the watercress will suddenly lower the price of goods routes (try to recall under the watercress and QQ cooperation, the introduction of a large number of users, but by the watercress original users of a large number of resistance). But UGC's characteristics inevitably forbid some users to add some quirky sharing out of mischief, such as a sale of a sow in a previous period. As a shopping guide products, how to provide commodity information source is an unavoidable problem. Beauty said, Mushroom Street through the user's share to generate content, and the fruit library to choose the traditional magazine model, that is, through editing to select. Watercress because of its genes will naturally choose to use the user-sharing model, but when the size of a large user upload product quality is about to become the key to the impact of this product trend. At present, users need to apply for the release of goods, have the right to be in the "neighbor broadcast" bar on the selection or into the product page under the release. At present, the ecological environment is good, the user releases the product basically conforms to watercress to expect "standard". How to maintain such an environment has gradually become the core of whether watercress commodity can continue to expand territory. 3. Put all the watercress without us to say, watercress commodity planners will naturally consider how to control the product after the promotion of users to share the quality of the problem. But with the group topic or photo albums and other nature, the quality of goods is not equal to the illegal goods, and more is a "taste" on the entanglement, I believe that watercress is not want to see the end here is full of various "discount", "Low price promotional" merchandise. However, unlike the "things" or "mobile applications" such as the user submitted after the need to audit the process of different, the nature of the product sharing can not require the Administrator manual audit, so the final solution is likely to give users a certain power-as in the film review to allow the user feedback "useful" or "useless For the more negative evaluation of goods selectively folded. But at present, in order to cultivate the enthusiasm of users to share, the product does not even "report" and other functions. A web site that relies entirely on censorship to prevent malicious behavior is unlikely to develop in the long run, so the above features are only left behind. If you want to make the product develop smoothly, the habit of developing the user is indispensable. Many comments that the user's personality will be very resistant to the emergence of commodities, but I think it is because watercress has a large number of personalized users, in today's environment is a major advantage. If you think now watercress is still pure "small fresh", the user is still full of literary and artistic youth, can only say that too long did not go into the watercress. Years of development has made the watercress circle increasingly clear, coupled with a series of design, watercress commodity has a different environmental platform, which is why I think as long as watercress adhere to the existing style design, this product will be better development. This process is a long process,Also worthy of the long cultivation of watercress, this style is called "watercress." The development of social networking sites will eventually be in a variety of circles, the core of the creation of watercress is to read, film, music and so on to attract users to join, that is, users rely on interest gathered. However, this trait is too vague, and very easy to single, so watercress group, the Square, the tribe (after both have closed the entrance) and so on the emergence of the user's division more detailed. In addition, unlike social networking sites such as Weibo, the flow of information from each watercress user is not easily accessible to hot news outside the circle (unless passed through a neighbor's broadcast or popular home page recommendation). This is also thanks to the design of the watercress broadcast function, because the broadcast does not allow the same as forwarding to increase personal comments, so more users are used to broadcast their own more identity information, which further strengthen the characteristics of the circle. If so, the watercress community is gradually divided into a number of more detailed circles, each circle has its own way of life and value taste, and the circle between each other although there is a cross, but the connection is mainly dependent on the behavior of individuals. PS, a few days ago the latest revision of watercress, to save the original home page, but increased the user to select the function of interest, and the system will not regularly inject information into the user's broadcast. This change is in line with the "General logic", but I personally do not like the attitude and many sites like, Watercress was founded with a lot of personalized users. The difference is that most of the Web site in the years of evolution gradually lost these characteristics, watercress is not only retained, but also carried forward. For relatively active users, in the watercress mark has long been not just for their own information management purposes, this is a gesture, whether you are fond of self-deprecating code farmers or literary fan of the time difference party. In fact, this is more in line with the habits of the real world-the internet age, users like to label themselves by labeling themselves with a custom, while the watercress community has established through your annotated, shared, attention to the things that make up your personal label. Combined with the "circles" described above, can explain why "things" launched, the user in a crazy label Eat, another faction in the crazy labeling a variety of applications, programming tools, and "footprint" in the short life cycle has emerged a group of Crazy label Maldives, Greece, Tibet, Lijiang users, At the same time there is another group in the silently labeled XX Hutong, xx Primary school bean friends. In each of these circles, this information conveyed through the annotation will further strengthen the solidity of the circle. On the other hand, in the early days after the book audio-visual, watercress has already made clear that to penetrate the user's life field. In this process, the user also accepted the assumption--after talking about poetry and song Fu, let's talk about something practical. So what the watercress needs to do is-let the share of the merchandise become a gesture, a label, to become someone else to understand your way. Design front Two elements is the watercress spent many years to cultivate, they are ready for the introduction of watercress products. All that remains to be done is to provide excellent design as always, and prepare to deal with all kinds of malicious marketing. Take the current design version as an example, adhering to the broadcastTime line mode, at the same time provide a neighbor to share dynamic pages, in addition to opening up a daily boutique, merchandise collection, bean friends selection and other boutique columns, to make up the time line of goods short life cycle. In addition to still keep watercress consistent color style, each share of information given a large number of white (compared with Taobao feel), pictures and recommended comments constitute the main body of information, browsing the process of comfort and incomparable. In all design, the most with watercress characteristics of the picture and text comments and beans column. The former has inherited the Watercress diary and the film review and so on characteristics (the watercress never lacks outstanding article author), the picture and text comment contacted the commodity and the diary, but writes an excellent picture and text commentary and writes an excellent evaluation article or travels travels the same, is the promotion ego feeling thing. Bean Row is one of the most distinctive features of watercress, the early beans are limited to book audio and video, and now has penetrated the various product lines of watercress. Even though machine algorithms can do many things, today, people's ability to choose their own choice still plays a crucial role. The bean column will once again give the user the authority to manage the organization, and the user's personal taste and ability allow them to create many machine algorithms that are difficult to deal with. On the level of taste, I still think that people's judgment is better than machine algorithms, and the latter can do some ancillary work. Currently the bean column can not be collected, if provided this function and for users to open a new dynamic page (that is, the collection of Beans update dynamic), I would prefer, because the current public information flow Display page Dynamic update is too fast, and the sharing of neighbors is not necessarily very active (depending on your circle and the number of neighbors). The short life cycle of public information flows has one advantage, that is, the weakening of some users with a pure "business mind" brush existence (but should have better design), in the maintenance of merchandise quality work, the author thinks that the watercress should improve such a system--strengthen neighbors (or users to some of the best share of the bean column collection) The weight of this, although inevitably caused by the pyramid structure, but can be the attention of businesses from the amount of attention shifted to the quality of attention. Of course, another may be the latter will be for the merchant to provide separate permissions and display mode, the watercress products divided into ordinary users and share the business, just do a good job of information isolation. In general, the design of the watercress is more satisfactory, and in the process of collecting feedback, I believe it will be gradually improved in the future. Written here, thinking of the almost forgotten Alpha City, the project, which has not attracted many users from the start, has long kept the entrance to the top navigation bar ("more"), and compared to other products that have come and gone, I have a lot of questions. Now see the watercress commodity, I began to vaguely feel, maybe one day Alpha City will be in line with the merchandise, if so, the reality of the commercial Street moved to the virtual map of the idea will be clear, perhaps then, a good bunk will squeeze the head bar