Watercress to try to maintain the stickiness of the website through intelligent recommendation

"Watercress guess" trying to use intelligent recommendations to maintain the stickiness of the site, and to form a new model of recommendation engine, this idea can be achieved?

Watercress in January 10 on the homepage of the revision, "watercress guess" to become the main content. "Watercress guess" that is "watercress guess you will like", it through personalized algorithm, from the full station content of watercress for users to recommend their content of interest, including diaries, albums, books, movies, records, activities and so on.

Watercress guess this function, long ago has been in watercress film, Watercress FM radio and other plate to achieve. Many netizens will find after logging in the watercress, after filling out some of their own movies, books, watercress would recommend a number of films, books, these are recommended by the user to fill out their own content may not belong to the same type, but often "very accurate." So a lot of watercress users favorite game, is in the book, Shadow, sound several plate fill out their interest table, guess what the watercress will recommend content to themselves, they call this process "tuning watercress."

Now, watercress put this process into its own homepage, the intention should be to achieve from the community of interest to the recommendation of the engine changes, so that they become more "web2.0."

We have discussed before, the emergence of micro-blog, resulting in many BBS popularity decline, the Tianya is a typical microblogging victims. The impact of the micro-Bo watercress is not so large, because its user groups in the content creation has a higher interest and expression ability. However, the SNS trend of the impact of watercress also exists, the interaction within the network slowly over the simple post and replies, watercress also increased the watercress said, micro-comments and other functions, but the effect is not significant.

will be the most personalized watercress bean sauce to strengthen the home page, it is a new attempt to avoid weaknesses. Avoid the micro-blogging operations that you are not good at, turn to use the hands of a large number of user-like information and advanced recommendation algorithm, to go to a recommended engine road, is not a way to avoid the same fate.

Another advantage of this approach is that you can guide users to "Log on to the site." Whether it is Baidu's new home page or Sina Weibo, are emphasized to better use after login, so in addition to increase user stickiness, more importantly, users can access a large number of browsing habits of information, has a broad business prospects.

Whether the watercress through the new home to achieve a successful transformation, will be a very interesting topic.