We know the soft text, but not necessarily know the soft diagram

We know the soft text, but not necessarily know the soft diagram
Shanghai Wei Ya

The concept of soft map is based on the premise that, in the Internet, using pictures to speak, with video to speak, than in words to speak more pleasing. In the http://www.aliyun.com/zixun/aggregation/17607.html "> a huge amount of information to learn their own needs of a scoop of water, people need more than instantaneous time can be crawled and the feeling of joy. We choose and release the pictures, the first is the audience love to see, the second is to hide our predetermined design information, this is a soft map.

Black Diane is a Shanghai with physical technology to do Tim Hair Company, but how to popular tell potential customers included in the product principle is very difficult, because China's hair loss in the cause of hair loss and add new methods are well aware of, and have a kind of do not believe the obstruction. The company can be used to do market development of funds is very limited, they promptly transferred to the Internet social Marketing, one of the methods is to publish a soft map.

We look at the first picture, this picture on Sina Weibo spread very wide, the topic is "hair how long in the palm?" "The picture gives us a feeling of mystery, a strand of hair that really grows in the palm of your hand." This is the picture that has led many potential customers to ask: What's going on?

Originally, this is a piece of woven hair on the skin after the simulation, simulation of the skin is made of plant fiber, this is a breathable and permeable network. This net not only appearance skin, texture is also very like, even feel difficult to distinguish. This is the picture that makes a profound science a simple description: There is already a simulation of the world's skin, breathable water permeability, there will be no tightness, the above can also be "long" hair, hair is very strong, very comfortable, but also very lifelike, it affixed to the head, can even "cheat" wife.

The second picture is the emotional contrast of a young man before and after his hair. This picture was used as training by the Black Daisy Company. At a meeting of Black Dai Company, chairman Lolin in the PPT of the speech again appeared this customer front and back photograph.

Lolin did not borrow pictures to boast about the issue of Black Dai's additional technology, he simply asked all the staff attending the meeting to answer his questions. He first showed the customer's first picture in the PPT and asked what kind of eyes the young man's eyes were showing in the picture. The employees were thinking, with varying and loud answers: cowardice ..., fear ..., no hope ..., no confidence ..., depression ... ..., depression ... ...., low self-esteem ... ........., feeling low and ..., feeling low.

Lolin also shows the customer's second photo in the PPT and continues to ask: So what do we see in the eyes of the client? Everyone immediately excited, and rushed to answer: handsome ..., sunshine ... ..., have confidence ..., look forward to ... ..., and be radiant .... ........., be refreshed.

So Lolin asked, is our job just a service that is akin to haircuts? He didn't ask everyone to answer, but all the staff understood the truth: what Hede did was not just to increase the client's hair, but to restore self-esteem and self-confidence.

The third photo was published by Black Dai in the corporate blog, but many netizens forwarded it. Musician Zhou is already 93 years old, but she also made her hair in black Dai. After finishing his hair, someone said that Mr. Zhou was 10 years younger, Zhou humorously said: "Director Liu Ah, you this let me young 10 years old the argument is obviously cheat me, now let me at least 20 years younger!" This photo was published on the blog at least 20 years younger.

Why does a 93-year-old man value his hair so much? Black Dai with the picture sent a paragraph of text, immediately let look at the picture of the person relieved: Zhou teacher said, "Look at the present I still young yo, if I teach teaching to 100 years old, there is no problem!" A lot of students also want me to personally counseling, many exchanges at home and abroad to participate in a lot of exchange activities, the personal image of the problem has always been a shadow of the heart, now can be counted well, I want to continue for our country's music career put all my efforts and energy! ”

Tracing the source of the soft map, it must be related to news pictures and creative advertising, that is, such a soft map must be able to carry the specified amount of information, and its performance will give people a smile. The following soft picture is a display of ultra-thin notebook computer ads, published on Weibo, after many people click to enlarge and watch, leaving a smile.

Summary features, soft map release simple, can be released platform is very wide, forwarding up is a small effort, rich information, easy to impress people. Soft map is very likely to constitute a new marketing model and from behind.