Wearable equipment The domestic market space is large, with the user thinking to promote wearable equipment industry development

Apple announced the launch of the Apple Smart watch series in its recent 2015 spring launch, which began on April 10, and shipped on April 24, with China in the first batch of offerings. The birth of Apple's first smart-wear product is no doubt a blockbuster "bomb" for the smart-wearing industry. It is widely believed that, for the Chinese market, the formal introduction of Apple smart watches, or will stimulate the overall smart wearable equipment market size increase.

In this respect, flying elephant net CEO Xiang said that in China, wearable equipment has considerable development and market space. But at present the market is still in the initial stage, its scale and maturity still need certain course. Wearable products only true to a subdivision of demand, seize the user pain point, the function targeted to achieve the ultimate can become a market winner.

Wearable equipment domestic market space is big

Wearable equipment has undoubtedly been a hot topic in recent years, and many wearable products have been emerging. Last year, China's smart wearable equipment market size of 2.2 billion yuan. So, can the introduction of Apple smart watch stimulate the growth of the domestic wearable market, and its development prospects in China? Can Apple smart watches lead to the real popularity of smart watches and foster a huge domestic market demand?

In this regard, Xiang that wearable products have a huge market, there will be market outbreaks, the listing of Apple smart watches is a positive impact on the wearable market, will be a user understanding and understanding of wearable products play a role. In China's market, wearable equipment has a lot of development opportunities. First of all, from the product form, whether it is intelligent hand ring, watches, glasses, or belts, foot ring, product forms and diverse, has a rich product form. Secondly, from the field of application, sports, health, mobile medicine, environmental monitoring and so on, are also wearable equipment can explore the field.

However, Xiang that "the current wearable market is still in its infancy, and its scale and maturity require a certain course." In the case of smartphones, manufacturers such as Motorola and Nokia started developing smartphones in 2002, but until 2007, the advent of Apple smartphones redefined smartphones and changed the market for smartphones. Smartphones are going through a long period of years, from research and development to real-life outbreaks. Wearable equipment is also the case, the market needs to cultivate the period, this is a gradual improvement of the process. ”

Grasp the user pain point needs, the functional services to achieve the ultimate

While wearable equipment may face market outbreaks, there are both huge opportunities and challenges to be faced. In the current domestic wearable market, a lot of wearable products are not just needed, or even some "chicken ribs", wearable products into a kind of unnecessary embarrassing situation. For example, consumers believe that the current market in the smart hand ring, which is all right, but there is no one must not leave the body. Most wearable products are faced with the fate of users not exceeding three months, some even less than one months.

In this respect, Xiang expressed their views, resulting in the concept of wearable equipment hot, the market deserted the current situation is mainly because wearable products do not seize the user's pain point needs, can not form a persistent user stickiness. Users don't need a product that is more functional and full, but doesn't really solve the problem.

"Only a set of practical, targeted, good user experience in one product can become a market winner." Wearable products to get the market, what needs to be done is close to the needs of users, targeted to specific groups to provide valuable services. For now, wearable products can focus on the one-way function of products, such as sports or health functions. To this end, Xiang also cited an example. For example, the current sales of China's first intelligent watch--360 child Guardian Watch, its sales have exceeded 550,000 units. The child's safety problem is most parents ' pain point, 360 is focuses on the child safety, aims at this market segment to exert force, only then has the good market performance. This is also a good indication that focusing on a niche area will be a direction for future wearable equipment development.

Promoting wearable equipment industry development by user thinking

Currently, most consumers are concerned about their personal privacy and data security when using smart devices. For wearable equipment, on the one hand, because of its own positioning and characteristics, you can access user data at any time; On the other hand, wearable terminal form and realization way for manufacturers to define more freely, the market is in a more chaotic period. The question of security privacy becomes a big consideration for consumers to buy wearable products.

In this regard, Xiang that the pattern of wearable equipment has so far not been clear, which includes both business models and product patterns. In this case, it is best not to have the government to enact laws and regulations to solve such problems, because the government will not generally think of the development of products further, which may inhibit the innovative development of wearable products. To solve this problem, wearable manufacturers can make a force, including in the product design, the security of privacy issues to carry out some ideas, but also to mark some foreign existing industry standards, is committed to make their products more core power.

In general, the real maturity of wearable industry is in fact popular in the popular application market. Meet the needs of users, is critical. So how to wear from customer thinking into user thinking, seize the opportunity of the domestic market to achieve industrial development? Xiang that wearable equipment to provide more pragmatic services is the key to sustainable development of the industry. Therefore, wearable products also need to continue to accumulate capacity, innovative business models and improve user experience and feelings. Wearable manufacturers if you want to foothold in the market, the need from two directions to the collegiate, on the one hand, the product features and services to achieve the ultimate, to meet the needs of consumers. On the other hand, try to make reasonable prices for consumers to accept.