Web game export popular fire Entertainment to bring martial arts heroes into the United States

Network games as the representative of the Chinese culture more and more popular in the world, the latest data show that as of 2009, the total number of Chinese online game exports has reached 278, of which the majority of games and performance better.　　But with the former European and American players like beautiful picture, interactive game is strong, the web game in overseas markets also began to be popular.　　Recently, Http://www.webmmo.com, a game-running company in Los Angeles, brought a Chinese martial arts game, the martial arts hero, into the U.S. market and was immediately favored by the American market.　　"Martial arts Hero" by the Shanghai Morning Road Information Technology Co., Ltd. developed and pushed on the market in December 2008, is the first in the Warring States Period story as the theme of the martial arts game RPG web games, but also the domestic current one of the hottest web games. And Fire Entertainment is a Chinese founder, headquartered in the United States, Los Angeles Professional game development Operations Company, the company has a lot of domestic listed companies such as Shanda, Jinshan, snails and other cooperation.　　At the end of 2009, the company brought martial arts heroes to the North American market and was surprisingly well received by local players. Xutin, one of the company's founders, said although "Martial arts hero" is known as China's most popular web game, but to bring it to the U.S. market is still not quite sure, "because this game is too China, nor the old US players accustomed to 3D screen", but later practice proved that " Fascinating Chinese traditional culture and Chinese elements can also attract foreigners. "It is understood that the game has classic Chinese historical figures, such as having 3,000 of the" Warring states four Childe ", strategy family, military strategist Jiang, as well as large businessmen, thinkers buwei, and so on, these characters are distinct personality, full image, very attractive.　　In addition, the game also has a large number of Chinese names, such as the historical legend of "human Fairyland," said Penglai Xiandao, can also arouse the interest of overseas players.　　It is particularly worth mentioning that the game with the ancient characters of dialogue and story, originally thought foreigners difficult to understand, but did not expect them to think "very mysterious, very attractive", some players even said, "as if in ancient China tourism", although they also do not understand those names, place names in the end what is meant.　　But in Xutin's view, this game in addition to the selection of the Chinese element advantages, the reason to attract overseas players is one of the most important because it is easy to start, interactive is very strong. "Foreigners attach importance to team spirit, like communication and communication, they are good at teaming, group warfare, martial arts heroes to provide the arena, play Jiangwu, slave systems are more suitable for the interest of foreigners, let it excited unceasingly." "Xutin said.　　In addition, "Martial arts Hero" in the Beauty Gallery, but also to foreigners also very novel-look at the ancient Chinese beauty of what is also a lot of foreigners interested in one of the players. Xutin believes that it is from the play, interaction, the theme of the comprehensive advantages, so that the game came out by the player praised, according to her, from the current operation of the situationSee, in addition to foreigners, the game has attracted overseas Chinese players around the world, there are American Chinese professors, air hostesses, restaurant owners, engineers, students, players from all walks of life, various fields, more active than the fire entertainment company's expectations. "It seems that Chinese elements and the charm of Chinese wind can not only through the movie into overseas, online games is also a good channel!"　　Xutin concluded. But she points out that this is not to say that Chinese games are no problem in overseas markets, and cultural differences are still one of the biggest bottlenecks in developing overseas markets. Because of this, Xutin said, "The Chinese game into the United States is not a simple translation, but more American, more in line with American players and cultural habits." American Fire and entertainment in this area has a large number of bilingual talent resources, these people are senior players, so can ensure that the localization of the game more professional, more in line with the characteristics of the game "China's economy in the global economic crisis is a solo show, its strength is increasingly strong, but also become the world's fourth largest economy, but some experts pointed out that China's economic strength in strengthening , the promotion of enterprises to overseas, but also should strengthen the export of culture in order to allow more foreign people to better understand China's long, splendid culture, the export of online games is also an important part of China's cultural output. It is in this sense, the Senior Tour commented, "2008 Chinese online games from overseas to get more than 100 million dollars is not the problem of money, but the victory of cultural output." "According to the 2009 end of the data, China's online game exports, the new business model since the rise of 2006, a short span of 4 years to complete the accumulation process from scratch, 2009-year income reached 830 million yuan, an increase of 38.3%." With the creation of the Chinese game research and development team and the improvement of technical capabilities, the number of exports to foreign products and prices will continue to increase, is expected in the next three years, the game export market will maintain the annual growth rate of about 30%, to 2012, the market size of this industry will be expected to reach 2 billion yuan