Web game launch SEM advertisement another failure case

Spread the web game, tried several times to use SEM to promote, but it seems that every time is very miserable. Because of this reason, so distance last http://www.aliyun.com/zixun/aggregation/18355.html "> advertisement time is six months long, Remember that the last time I put the SEM on is to write the SEM landing page in order to expose someone else's short this article, at that time, the launch is a name Heroes biography of the Web game, the game inherits a style of the game, the screen is simple, do not occupy memory, and play a single machine almost. At that time because of a very special landing page, so the effect is very poor.

This time began to promote a new game called the Fire god of war. Before putting the game, to this kind of game carries on some analysis, the main game type, the user attribute, the launch platform and so on. This web game is similar to the legendary game, the same kind of web games and the "Dragon Slayer", "Flames", "Grand Verdict", "decisive Battle of the King", "Wuzun" and so on. The end of the tour is "Blood Legend", "Legendary World". Although the result is very miserable, but the final result is to show that the launch of the same product keyword, the effect will be some. And the game is too common, the result is really miserable.

The reason for the failure of the launch, small head Baidu bidding management software small sum, there should be the following reasons:

1. Although this game is a page tour, but we promote the micro-end, although the "Fire God" this game itself has a micro-end, but the promotion is not this is a product of the micro-end, but the platform's micro-end. The effect of this on transformation is not at the front, but it determines the impact.

2. Mentioned above, the promotion of the micro-end of the platform, and landing page is the "Fire God" this game to promote the landing page in the original design, only download, but not registered. When the keyword chooses in the web game such words, the user clicks in, will increase the bounce rate.

3. The most important should or the registration step is too troublesome, first of all, the user is a number of web game related keywords, click in is a display page of the advertising screen, click Pop-up is a hint to download the button. While most of the users are lost in this section, a small number of people will click on the download. Click to download, icon is not the fire god, but the platform icon, which causes the user's trust will drop, when the user installed, will pop up a landing page with the same registration page, registration after the successful entry into the game, after a series of steps, eventually to bring transformation.

4. Of course, another point is the choice of keywords, although is the launch of the page, but in the choice of keywords, but because the superior meaning, the choice of keywords to other games, and from the final effect of the report, such words actually did not produce transformation, just produce is clicked.

5. The final KPI, which always revolves around either cost or transformation, if the removal of transformation, only talk about the CPA, then the cost impact or bid, the price of the web game on the search on the bid is 21 pieces to the left first, but also to see whether the quality of more than 4 stars, the fire God's bid also in 10. The initial high bid also led to higher costs. Bid impact ranking, ranking influence the effect of SEM guide, although the user Guide to the landing page, but the landing page of good or bad, ultimately affect CVR.

Small head Baidu bidding management software small sum up although entered the SEM search engine marketing industry has been around two years, but has still not been able to optimize the web game to achieve their own satisfaction.

(This article by the small head Baidu bidding management software trial Station provides: WWW.YIJIANJINGJIA.COM/PRODUCT)