Website analysis and reflection: 13 website analysis error-prone issues

The day before yesterday wrote an article about beginners, mentioned a unique visitor calculation problem, aroused everyone's interest. Suddenly there is an idea today. Why not bring together the error-prone problems that plagued me and plagued our friends in the past? So, there is this post today. Some of these topics are very detailed, and may even be a cinch, we are not strange, because this post is purely after the Dragon Boat Festival gossip entertainment.

Editor's Note: The answer to the second page, we can think about the answer, and then refer to the answer.

Also ask everyone to put forward their own problems, and then other friends will help answer!

1, if a visit across the 24 o'clock, then the visit will be considered yesterday or today? How to calculate the corresponding Page View? (This is a friend's question, this problem is really enough surprise)

2, through the server log to collect data analysis website, what are the advantages and disadvantages?

3. What is the monthly unique visitor in March and April if I visit my website on March 31 and April 1 respectively?

4. Imagine you've done the following "boring" thing: You click on an ad to go to a GA-monitored Landing Page and then within 5 minutes click on the ad again, then the browser window's previous landing page Was refreshed, and then you passed another 26 minutes, clicked on the ad, and the browser's landing page was refreshed again. This process is boring, but the number of clicks on the ad has increased so much so how much has the website's visitor count increased?

5, the same boring thing above, you click on the same behavior and time interval, but this time the page is not in the original browser window is refreshed, but did not click on an ad will make the browser open a new tab window display Same landing page. In this case the number of visits to the site and therefore increased?

6. Why, oftentimes, we find that the ad's click count is greater than the count of visits these sites bring to the site?

In Google Analytics, if a visit just refreshed the first page, and did not enter other pages, and ultimately left the site. Will this visit add a bounce to this site? Is the time on site for this visit "0"?

In Omniture, if a visit just refreshed the page and did not go to other pages, it eventually left the site. Will this visit add a bounce to this site? Is the time on site for this visit "0"?

For a website, entries = visits = exits, right?

10, Screening (disabling) the cookie's client-access site (monitored by GA) will record the page view in Google Analytics, but will not be logged. Visit and visitor, right?

11. Closing (disabling) the cookie's client-side web site (monitored by Omniture SiteCatalyst) will record the page view in SiteCatalyst, but will not be logged for visit and visitor, right?

12. If the bounce rate for a website on GA is 50% and the Average Time On Site for this website is 4 minutes, what is the Average Time On Site for a visit without bounce?

13. Brand Campaign Launches a large number of ads, you have two landing pages, A page Bounce Rate is 80%, B page Bounce Rate is 90%; Web Analytics shows that A page eventually generated 400 orders, B page only 200. We think A page activity is more attractive, or the page design is better, right?

Question 1: If a visit across the 24 o'clock, then the visit will be considered yesterday or today? How to calculate the corresponding Page View? (This is a friend's question, this problem is really enough surprise)

[Answer]: I have not checked any information, but I think this question from the website analysis of the monitoring principle is very easy to answer. Because the visit's monitoring is cookie-dependent, the visit time is the time when the cookie is updated, and the time it takes for the pageview to depend on when the page code is run by the client. Therefore, visit will be counted yesterday, while the corresponding page view is calculated according to the time the page code was run to yesterday or today.

Question 2: Through the method of server logs to collect data analysis website, what are the advantages and disadvantages?

[Answer]: This may have to open a new post to answer. If you want me to open a new post, please leave a message. More than 20 friends have a message, I will write two special post. If not more than 20, do not write. The future we can see my book.

Question 3: What is the monthly unique visitor in March and April if I visit my website on March 31 and April 1 respectively?

[Answer]: 2. Reasons for how to learn how to learn website analysis II article reply.

Problem 4: Imagine you've done a "boring" thing: You click on an ad to go to a GA-monitored Landing Page and then within 5 minutes click on the ad again, and the browser window's previous landing The page is refreshed, and after another 26 minutes you clicked on the ad again, the landing page in your browser was refreshed again. This process is boring, but the number of clicks on the ad has increased so much so how much has the site's visitor count increased?

[Answer]: Click increased by 3, visit increased by 1. Visit does not increase because visit cookie has not been refreshed.

Question 5: The same is boring thing above, you click on the same behavior and time interval, but this time the page is not in the original browser window is refreshed, but did not click on an ad will make the browser open a new tab window Show the same landing page. In this case the number of visits to the site and therefore increased?

[Answer]: Tab does not affect. visit or increase 1.

Question 6: Why, oftentimes, we find that the ad's click count is greater than the total number of visits these sites bring to the site?

[Answer]: The reasons include but are not limited to: (1) click fraud; (2) click mistake; (3) multiple clicks on the same advertisement in a short period of time, ie title 4; (4) Trigger page code work situation.

Question 7: In Google Analytics, if a visit just refreshed the first page, and did not enter other pages, and ultimately left the site. Will this visit add a bounce to this site? Is the time on site for this visit "0"?

[Answer]: In GA, this situation will not count as bounce, because the single access defined by GA bounce rate is single page view, not single page visit. visit time on site is not zero.

Problem 8: In Omniture, if a visit just refreshed the page and did not go to another page, it eventually left the site. Will this visit add a bounce to this site? Is the time on site for this visit "0"?

【Answer】: In Omniture, this situation will be counted as bounce, because Omniture SiteCatalyst single access is defined as single page visit. Although it's a bounce, the visit's time on site is not counted as zero because the visit refreshes the page, causing a time interval between page views.

Question 9: For a website, entries = visits = exits, right?

[Answer]: Yes. Because visit into the site will eventually leave.

Problem 10: Closing (disabling) a cookie's client-access website (monitored by GA) will record the page view in Google Analytics, but will not be recorded for visit and visitor, right?

[Answer]: wrong. If the client does not support the first-party cookie, GA will not record any data.

Problem 11: Blocking (disabling) the cookie's client-access website (monitored by Omniture SiteCatalyst) will record the page view in SiteCatalyst, but will not be recorded for visit and visitor, right?

[Answer]: For Visitor, Omniture SC supports first-party cookies, third-party cookies and IP, and if there is a client that does not support cookies, it automatically records the Visitor according to the IP address. However, the visit count must be cookie to support the first party can be third parties. page view is not affected by the cookie.

Question 12: If the bounce rate for a website on GA is 50% and the Average Time On Site for this website is 4 minutes, what is the Average Time On Site for a visit without bounce?

[Answer] 8 minutes.

Problem 13: Brand Campaigns Serve a large number of ads, you have two landing pages, the Bounce Rate for page A is 80% and the Bounce Rate for page B is 90%. Web Analytics shows that page A produces 400 orders, page B Only 200 We think A page activity is more attractive, or the page design is better, right?

[Answer] There is no standard answer to this question. I think that is not necessarily the problem of the page itself, but also the issue of ad and page matching. Perhaps the design of the A page is very good, but does not match the ads, the bounce rate will still be high, the conversion may still be low. In addition, my friends mentioned the size of the traffic also has a relationship, it makes perfect sense.