Website revision should pay attention to what points

Revision, is a problem. More and more Internet company product staff are aware of this issue, whether it is the watercress revision, or Facebook's revision have been the user's crazy boycott.

Compared with the traditional 1.0 website, the power of 2.0 website users is infinitely magnified, which means that users have more and more voice in the development of the website. Any so-called revision, will to some extent affect the habits of existing users, users may be criticized on a massive scale.

This means that website revisions may require more intelligence and sophistication.

Why do I need revision?

A website was first established, always unfamiliar and ignorant, for the core value of the site has the most faithful embodiment, this time the site can be called the initial stage of the product.

With changes in user needs and business needs, we will gradually make some adjustments to the website in order to better adapt to the needs of the website step by step development. When these small changes accumulated to a certain extent, before the product interface design and site architecture has been unable to meet the demand, this time you need to revision.

This process is somewhat similar to the operating system, when we first came into contact with XP found that cool, but as time goes by XP more and more can not meet our needs, this time Microsoft will give it to play some large and small patches, So that it can work better. But if one day, XP really can not meet the needs of users and companies business value, then this time need to launch the next version of the operating system, is now popular Windows 7.

Website revisions serve two things: user needs and business needs. How to successfully change the version, we have to look at what you need to pay attention to.

1. Before making a good demand survey

Web site revisions, like many product developments, are subject to constant changes in demand, which means that in many cases, you may need to repeat the work, and some may even need to completely rework.

So this time highlight the importance of revision demand survey, you need to collect user needs, such as user surveys, data mining, etc., and you also need to confirm with the management revision needs of the company's overall development, and then several aspects The revision needs for summary, for revision when used.

Improve the needs of the survey, the positive changes for the site there are two main aspects: First, product teams in the process of product design and development, be aware of; second is to reduce the demand for change caused by time and user losses.

2 can not change as much as possible does not change

Website revision process, may affect the user habits part, can not change as much as possible does not change. Website revision is to do addition, in order to make the website better and better, rather than subtraction.

The user's likes and dislikes, it is testing website revision success is an important criterion. So, if there are some well-received features, if the business interests or high-level will go to the lag, it is best to preserve the user's habits, and then also give the user enough time to adapt.

3. Gradual evolution

Multi-site revision, the senior likes to immerse themselves in the joy of refreshing the whole station. However, such an out-and-out revision will often result in a massive loss of users, and the hard-working users may disappear due to aggressive revision. The bigger the site, the more losses.

There is a well-known experiment called "warm boiled frog", our revision must be steady step by step, to give users some time to buffer, allowing users to learn and adapt to new features.

If you need to change five channels, then one by one channel to change; if you need to change ten features, then one by one function to change.

Before the revision should be hair, let the user know which features will change, what will be changed, after the change has any benefits. Then in the process, you can receive various opinions from users about the revision, and then judge the feasibility of the revision.

4. On-line does not mean the end of the revision

Many of my friends, the site revision on the line, always relieved, and then finally said the psychological end.

But the revision is a means rather than an end, cater to users and meet business needs is the focus. This means that on-line is not the end, but a new starting point.

Then you should gather a wide range of opinions on revision from all sources, including but not limited to users, colleagues, industry friends, to filter out reasonable suggestions, and then to adjust and improve the website.