What are the charms of an independent shop versus a free shop?

Absrtact: Baidu Weight query Webmaster Trading Links Exchange Web site monitoring server monitoring and monitoring of independent online shop where is the good? Perhaps many customers will have such a doubt, Taobao, ebay can open online shop, why pay to open a separate network

Baidu Weight Query Webmaster Trading Links Exchange Web site monitoring Server monitoring SEO monitoring

Where is the independent shop good? Perhaps many customers will have such a doubt, Taobao, ebay can open online shop, why pay to open a separate shop? Personally, in Taobao, Cat and other platforms open shop are only temporary heroes, the real control of the future of the electricity business people should be those independent shop head. In other words, what are the charms of an independent shop relative to a free shop?

One, the promotion competition value, realizes virtuous circle

Independent shop decided that your shop has its own characteristics of the decoration, have their own perfect service, have their own preferential activities, have their own cultural values, and so on, and all of this will make your store and your store in the goods show the difference with others experience. And this is the added value that most people attach to the mass of information. Added value for you in the hearts of customers to raise prices, so the price of natural goods is not the same, this can be very good to avoid the existing platform on the same quality of the serious and vicious price competition.

For example, in Taobao shop, customers in your online shop can easily search competitors of similar products, to retain customers, can only be attracted by price. But we all know that Taobao open shop threshold is very not rigorous, I believe that the April Ma Yun fake things still have the impression of it, so on Taobao you may also sell fake and shoddy products of the peer spell price, white-hot competition will lead to service quality and customer return to decline. Independent shop is very good for you to be free from, customers in your shop, will not see any peer information, no matter what commodity you fancy, will directly bring you income, reasonable profits also help you improve the quality of service, thereby increasing customer satisfaction and return, to avoid peer competition, without fear of customer churn problem, In a virtuous circle business naturally becomes bigger.

Second, improve efficiency value, management speed up

As we all know, Taobao stores the time to set each item on the shelf, the maximum is 14 days, the expiration must be back on the shelves, so you have to plan the shelves of each product to get a better ranking, when the merchandise more, such repeated operation for you is likely a nightmare, and, Taobao shop can only be linked with a Wang Wang, It is difficult to achieve many people management, not conducive to business expansion. But in the independent shop, each product will not have the time limit, you may according to the actual need to set up, only then needs to sell this product the time only then to need the frame, avoids the tedious duplication work, thus saves a lot of time, enhances the net shop the operation efficiency. In addition, you can publish any number of contact on the online shop, like a few people to manage a few people management, you can even for each staff to assign different administrative rights, division of work, business is no longer worry about management problems.

Third, to increase the value of trust, improve publicity and promotion methods.

Independent shop with its own independent domain name, have their own identity, have their own brand, their own page appearance, their own shopping cart, and now 366EC and other independent shop integration of the market most popular payment interface, including everyone has been very familiar with the payment method of Alipay. All this is to reflect the image of independent masters and strength, will not let customers think you are a personal or small shop, enhance customer trust in you;

Taobao store's web site is very long, it is difficult to remember, its web page structure is also not conducive to search engines, it is difficult to obtain customers from outside Taobao, and open an independent shop, your customers are their own, independent domain name easier to let customers remember that independent web design is conducive to search engines, for example, now many online mall system provides search optimization technology after , the shop domain name can be easily searched. In addition, provide some small publicity skills: on business cards, leaflets printed on your independent web site, through the forums, blogs or links to other sites or online stores to promote your online shop; You can also pay for advertising, which do not worry about the loss of customer problems.

Four, create shop flexibility, timely "open Xinjiang"

Independent shop has a good expansion mouth, that is, according to their own industry and commodity management of some special needs, through the way of customization to meet, so that your business inspiration, creativity can be implemented quickly, and let you occupy the opportunity. For example, you not only want to go through the mall to retail goods, but also want to do wholesale through the mall, development agents. But the platform shop is unable to satisfy you such request. Here I think a little can be taken out to say that 366EC online shop system in a plug-in style for the system to provide unlimited expansion of the possible, which allows your shop will not because of the belief that the addition of a function to rework the system, which to a large extent to solve the network shop system sustainable development problems. Moreover, 366EC and housekeeper work together, have a strong distribution and wholesale concept to do the foundation, for the wholesale retail, agent development is very helpful.

For the general Taobao store, Taobao store for each commodity only allowed to set the same price, can not be different customers in the price and service differentiated treatment, each customer to see the price and content are the same, this to the development of VIP customers and agent distributors is very unfavorable, operation is also very difficult. Independent shop can achieve membership grading treatment, differentiated marketing strategy for each commodity to define a number of prices, respectively, corresponding to different customer or agent level, retail, small wholesale, large wholesale, one does not leak, and you can also set some restrictions on the content of the site, for example, you can set some content only for agents to view.

V. Entrepreneurship creates new value, not economic value

Although Taobao shop is a good choice to start a business, but in the long run, I still feel that the independent shop more entrepreneurial passion and value, think of Taobao store's entrepreneurial success to bring the most direct economic value, but independent shop success is indeed a generation of heroic rise, if you put their own independent shop to make the industry benchmark, then all the profits , brand, image, flow, etc. whether it is tangible or intangible value is entirely your personal things, and for the industry is not just a simple economic value, more successful experience and spirit, these are not comparable to the material.

Five value-added, can you make a new understanding of the independent shop? You may say, independent shop drainage is very painful, but Rome is not built in a day, as long as you have confidence in yourself, as long as you insist on doing every step, I believe that you are the future of the master of online shopping.

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