What can brand manufacturers do in sourcing and channel management?

What about offline business after surfing the internet? This is the traditional brand to enter E-commerce, the most headaches worry about online direct sales model will be the price of the goods under the impact.

"For the problem of Channel conflict, some brands after years of work, has found an effective way, is through the product of the separation and change, to achieve a reasonable channel separation." "Cat President Zhang Yong, said in a recent interview with the first financial television."

How to partition the product? Zhang Yong, for example, 3 C and apparel manufacturers, can be developed for online buyers "network Special", to come up with a number of specific models, only on the internet to sell, will not and offline products direct price conflict. Cosmetics manufacturers, it is difficult to develop web-based products for a short time, then the existing products are different combinations to achieve the partition. Again, for example, the same products can be online and offline sales time period is different, to carry out the channel of the partition.

There is also the problem of "hand to hand" between the lines. At present, the day Cat network shopping platform has 50,000 businesses, 70,000 international and local brands. With the creation of a flagship store in the days of the brand merchants more and more, these brands in the presence, will not require the cat will be other channels to force the line, to monopolize the online channels, to avoid "their own competition"?

"We did receive a lot of such appeals, but the cat should respect the brand, but also respect the channel and channel brand." Zhang Yong responded positively to this question in an interview, "We will tell the brand, you are not a monopoly of the sales channels, online also to give consumers the freedom to choose." Zhang Yong said, apart from the price, each shop's operating capacity, service capabilities, the formation of Word-of-mouth, will have a significant impact on consumer shopping decisions, channels can also be made into brands, such as Wal-Mart, Watson is a good channel brand, the Cat in respect of brands and should also respect these channel brands, Let consumers and the market choose for themselves.

Then in the brand and channel business coexistence of the cat platform, the brand in the supply and channel management can do? Zhang Yong said, more and more brands have found that the network can also form a three-dimensional channel sales system, a brand flagship store with a number of stores and franchise stores, together to enlarge the market share. Brand can be on the cat platform, according to the situation of different stores, to carry out a number of products on the partition, in the supply of goods and price management play a leading role.