What do you do in the future?

Abstract: Rice chat still have the opportunity, the most important thing is to solve the positioning problem, take the vertical road. Today with a circle of friends to chat to Rice, lei public occasions have been said that Rice chat is still alive very well, we do the second is very good. But is that actually true? According

Rice chat still have the opportunity, the most important thing is to solve the positioning problem, take the vertical road.

Today with a circle of friends to chat to Rice, lei public occasions have been said that Rice chat is still alive very well, we do the second is very good. But is that actually true?

It is understood that the registered users of rice chat still maintain the growth momentum, because the millet mobile phone shipments have been increasing, but it is said that the current meter chat activity has been very low, while the number of users online since August 2012 to today, basically unchanged.

And among the users who are online at the same time, how many users do not know they are on the line? That is to say, the new users are basically offset by the loss of users.

I think that rice chat for Millet is a strategic product, it is impossible not to do, if the rice chat do not do, the story of Millet is not so complete. But what does rice talk about in the future? Lei, including the head of the rice chat Huangjiangi did not think clearly. But do not need to think is, if still in accordance with the current state of Go down, then the rice chat will basically become millet internal communication tools.

Therefore, rice chat must be big surgery, like a terminally ill person, eat some medicine, can only be conditioning conditioning, get a brief turnaround, but if not thoroughly do a major surgery, can never be completely cured. Currently do video intercom, group and other functions, will not let the rice chat has a big change.

The current market environment has changed a lot since 3 years ago. Mobile app explosion, the user for various types of application requirements are increasingly high, an application to the overnight burst red, has been almost impossible.

But I think the rice chat still have the opportunity, first of all, the rice chat backed millet This tree, regardless of media attention, the user has the heat, followed by the rice chat or gathered a group of excellent engineers, as long as the direction of the right, I believe or can make things.

For rice chat This product, I think the most important thing is to solve the positioning problem, go vertical, subdivision positioning. What the hell is rice talking about? Why do users use this product?

Rice Chat Now the problem is that no features, all-inclusive, and micro-letter is no different, and throughout the other similar products, such as line, the main Meng's route, is very popular with female users; For example, the main stranger friends, it is in line with modern social characteristics, but also to avoid Tencent's strengths "relationship." These products all find their own living soil.

I think there are several directions, rice chat can consider:

1, take the model of LinkedIn, business social. Main job search, business cooperation, business communication concepts. QQ-era like MSN.

2, the communication to the end. Main communications, such as video calls, free telephone, etc., will be the ultimate communication.

3, take the minority route, the literary and artistic society, makes the interest group.

The author thinks that no matter which aspect, must decide One direction. Determined to give rice to do surgery, reluctantly, the chopping function must be cut off. High-profile announced transformation, and determined to go on, rice chat still have the opportunity.