What do you see from the check-in?

Check-in is a common function of lbs services, there are countless people at all times in attendance, a large number of check-in data behind, reflecting the user what characteristics?

Among those who do not use the Check-in service, the study says, the main three reasons are: 1 no smartphone, 2 no power check-in, and 3 for privacy. No power check-in is easier to understand, but there are 50% do not sign in because the smartphone is not used, considering the privacy and not sign in to the person also reached 48%.

There are also very large differences in the way people behave. Of the current users of lbs apps, 90% are Facebook Places subscribers, followed by Twitter and Groupon. The types of places they sign in are most concentrated in restaurants, cafes and bars.

Non-lbs users, but 55% of the people who consider the LBS service will consider using Facebook places,40% to consider Groupon. They will be interested in places that are not quite the same as early adopters, where they are most often checked in at home, followed by restaurants, and are most interested in registering in new cities.

People who talk about LBS on the internet most often talk about Groupon and Foursquare. The proportion of Facebook Places is only 2%, and the location of the check-in is mainly in restaurants. This is also interesting because currently the most widely used Facebook Places in the United States has little attention from users.

A similar point, however, is that the motivation for their attendance comes from discounts – good news for businesses that are interested in using LBS to promote their products.

Users prefer to interact with larger brands, but prefer to share small brand-related information with friends through social platforms.