What good content should have

In an era of information explosion, it is particularly important to create quality content to win more "eyeballs", why are some content so attractive? Others feel boring? Why do you update your blog every day and almost no one is browsing or leaving a message? Why does your website release the original every day, the traffic always does not go? After the author of these years of observation and reflection, I summed up the excellent content of the 10 points of quality, now the secret to share.

1) "F-scan area" gives people the revelation

The famous Nielsen has studied the behavior of users browsing the Web, based on the conclusion that 232 of users viewed thousands of pages, and found that users ' reading habits were quite consistent even with different sites and tasks. This remarkable reading trajectory looks a bit like a letter "F", which includes the following three parts:

• Users will first do horizontal reading, more carefully read the top part of the content, such a reading trajectory is composed of F's upper horizontal line; • Next, read down the page, the user will do a second horizontal reading, but this time the reading of the word is significantly less than the first time and short, the second horizontal composition of F's second horizontal. • Finally, the user reads to the bottom of the page, and sometimes the process is slow and sometimes very fast.

• The following are thermal attempts, from different types of three pages: about our page, shopping terminal page, and search results page.

(The red part of the thermal diagram indicates that the user is most concerned, the yellow part is less concerned, the gray part has little attention.)

Can we get those inspirations from this interesting experiment?

1. Users do not read everything verbatim, and most users just shoot. Another Nielsen Norman team also found that "79% of users scan the content, only 16% of users will read verbatim" 2. The beginning of the content is extremely important, but also is the area with the most attention of the user, this part must make good use of, You can use exaggerated means to tell users why this content is worth watching, this content can solve the problem for you. 3. Follow the F down you will find that the user's attention will gradually decline, this time, we need to awaken the user again, using exaggerated titles, pictures and even video once again to attract users ' attention.

2 increase the content of the "signal-to-noise ratio"

I don't know if we have noticed, we like to say "en ..." when we talk. "This ..." "that ..." the pauses, a complete sentence can easily be destroyed by these words, if we often say these words, it will make the other person listen very impatient, because the amount of content in the unit time is too low. Thus reducing our appeal.

Again, for content, as far as possible to delete some unnecessary statements, can say a clear thing not to use two words, to maintain the simplification of the language, so that readers in the unit time to get more information is a high-quality content must have the point, so, from now on, whenever we write a content of the time, Please spend a little more time checking to see if the content has any optional statements. In addition, William Strunk in the book "The Elements of Style", said: "Strong text is very concise, there should be no extra text in the sentence, the paragraph should not have redundant sentences." Similarly, there should be no extra lines on the painting, and there should be no spare parts on the machine. "The cumbersome content will only increase the user's time cost, if the user does not get any insights for a period of time, the user's browsing interest will reduce greatly."

3 Rhyme = reputation

Rhythm can enhance the user's trust and improve the fluency of the copy. I do not know that you have heard of "rhyme as cited multiplying" Chinese translation into (prosodic prejudice effect), when see a truth or a so-called famous saying if the reading has a sense of rhythm, then this will be considered more believable and more real, the same two words, all in the illustration of a truth, User bias determines this trust. For example, I have made such a joke: "PPC will do brand words (Pinpaici), PR is deceptive." (Pianren) "Although there are some extreme, but read catchy, very good memory and image, and most of my friends are believed (of course, this sentence itself is a certain reason in the ^_^).

4 Understanding what is truly "original"

Why do some webmaster insist on updating the article for several years, but still very little traffic? Of course you can say his article is not original, but if we do not understand what is original, even if you write 1000 original articles, I think the end will only be less.

Here I would like to ask you, what is the original? Is it something you write? is the search engine search not to be called original? Is it a few concepts repeatedly fry is original? Most webmasters think this is original, but in fact this is only the original form. The essence of originality is not in the form, but in your choice of material, perspective and writing. If you find that your friends in your industry are writing, for example, "How to send out the chain" This topic, you do not go to the fun, even if you write very detailed, the steps are very clear, still will not win a lot of eyeballs, because this thing has flooded, causing me to see such a title on the interest of all without. This time, might as well change the angle, has some original spirit, the question is called: "How to win the Fimen recommendation", perhaps will be more interesting. ：-)

5 The article should have insights

Many people write a blog in the newspaper chronological, "What recently work too busy, to do this to do that, where to play recently, recently bought something, recently very lonely and boring" ... Remember, we are not celebrities, users don't care what you are doing, users are concerned about whether your content is helpful or insightful (insights). What is called a insights article, that is, let users see will be pleased to smile, Nod is, the enlightened article, will let users feel sure to put your blog to avoid missing more and more wonderful content of the article. Insights's article is magical, it can firmly grasp the user's heart, and guide the user to think, explore, in the right direction.

6 form to break through

The content does not have to be rendered in the form of text, appropriate changes to the content rendering style can help improve content attractiveness, such as the presentation of content in the form of information maps, in a PPT way, in the way of video, as far as possible to make content style diversity, not to let users hurrying visual fatigue, which is very helpful to improve user's content viscosity. Why do I have to record video? Because the video is not recorded, more importantly, for the same content, video form better, more visual impact sense, will bring a higher degree of attention.

7) Tell your own story

We love to hear stories and we love to listen to real stories. Telling your own story can give the reader a sense of realism, because the reader is not reading a blog post, but reading a real blogger's own experience, sharing his experiences, and his own insights, which makes it easier to resonate and interact with bloggers. If your article is always copied and reprinted by someone else's website, or a pure broken translation of foreign content is not integrated into the slightest personal "story", your users will only feel that you are a copywriter or editor, any industry should be integrated into their own style, deduce their own story, always rely on imitation and plagiarism, Must not go far.

8 Learn to use information charts

Charts are more appealing and persuasive than lengthy text. The graphs contain objective data, trends, and research that meet objective facts, which makes visitors more interested in your site because people love direct and straightforward data and facts, rather than the guesswork and the lack of evidence. Moreover, the icon can do very beautiful, give people the first impression will be very good, very good, very professional. Will give people the impression that this article has material.

In addition, look at the following set of chart data that tells us something:

The picture above tells us that

• The brain receives 90% of the information from the charts • Compared to mediocre text messages, 40% of readers are more likely to respond to charts and charts that are more susceptible to viral transmission • 13M of people each day in Google search information map • They are easy to get media attention ·

In short, creating an information map for your article can make your article different and more likely to be read by others.

9 Use simple words

Simple words can make the reader understand what we are talking about more quickly, and we should not write a sentence that could not be understood by all the ghosts. To take into account more readers, as far as possible with plain simple words, after all, we use what words are not the purpose, to help the reader to harvest is the goal. Content marketing ultimately do is marketing, marketing my personal understanding is "lead us to laugh", because only everyone happy, will pay for you, to make everyone laugh, first of all to let them understand, or faster understanding of what you are saying, otherwise we will be tantamount to a self-inflicted trap.

10 create a headline that takes a human eye

A good title can be a great way to attract users to read our articles, title can be the summary of experience, such as "Baidu and Google's 10 big difference", can also be controversial topic, such as "Why we SEO people no longer call themselves SEO", but also can be a new concept and perspective of "McDonald's theory" and so on. In short, good title must arouse people's curiosity, want him to find out. On the title of the writing I strive to write a full post for a more detailed discussion. The link will be filled in.

Of course the title is more than just the headline of each article, and each paragraph should have a small title for them. Take a look at Copyblogger's statistics:

80% users will read your title; * But only 20% of users will read the rest!

So this is why the title is so important, if you look at some of the author's blog posts, you will find that for the length of the article, I will generally give it a small title. Moreover, the integration of key keywords in the small title can maximize the search engine on your our article identification, for the ranking plus points.

Last tip: review = fork

"Good and great are often only a pixel short," You have a lot of ideas, you are very talented, you write the content is very good, but also need to take it easy, in the release/submission before the 10 minutes to check whether there are grammatical errors, spelling errors or even logic errors, and so on, make sure that you publish the article is the best, most fork, The most eye-catching, most professional. To let their content "stand out" we have to be strict in every detail of their own, do the best, excellence.