What is positive energy? 200 designers to join hands with the "positive energy" concept

Where customer Prudential product 2012 New VT today officially online sales. Where the guests together with 200 designers "positive energy" concept. It is reported that this year, every customer will launch 150 themes, 2000 balance VT, sales price from 29 yuan.

What is positive energy? Designer Wang said: "Compared to the inorganic combination of two pieces of cloth, VT is more like a different form of newspaper." Of course, we firmly believe that everyone has an interpretation of positive energy, while looking forward to their own to explain their positive energy. ”

Every guest has become the biggest brand supplier of China T-shirt market

Van Gogh's CEO yesterday stressed on Weibo that, "this year, all of the design of VT is not a single, that is, the sale of the end, not replenishment." Industry analysts pointed out that the VT style of enrichment and do not double the practice, reduce the possibility of the user hit the shirt is on the one hand, but also means that customers in the product design more self-confidence, the supply chain optimization and management is more mature.

It has been pointed out earlier that VT makes every guest product and brand fully interactive. Last year VT did 10 million things, the most exciting thing for the guests, which fully embodies the innovation.

It is understood that the domestic market for the whole year sold a brand of about 50 million T-shirts, the United States Granville Mtee in 2011 sales also not more than 8 million pieces. Talking about the impact of the traditional clothing industry, aging has publicly said to the media, "when VT did 30 million pieces of time, China no one to do T-shirts."

It is understood that this year, the women of VT has 13 version, the increase of more than 3 times times last year, contains a short, large, self-cultivation, and so on, the fabric mainly to cotton, cotton mainly, emphasizing vertical feeling; VT also has 5 version of many, in the neckline, fabric and other details of some slight changes, increased the use of cotton and linen fabrics, Enhance the texture and air cooling.

"Positive energy" highlights the attitude of every guest brand

Where the customer-prudential products related to the responsible person, this year's design theme focused on the concept of "positive energy", highlighting optimism, sincerity, love, courage, dream of these five key words. These guests as an Internet fast fashion brand attitude, but also with the characteristics of the user group is very consistent. Every guest also hopes to pass VT such a can carry the culture the carrier, for the present young fashionable user to provide more self-expression possibility.

There are more than 200 designers assembled this year, from the design, painting, film, photography, literature and environmental protection and other multicultural fields, such as the new designers Benjamin, strong against cancer cells Hunton, Science squirrel will founder Ji, they have a point of view, creative, optimistic about the platform value of customers. Through the cooperation with every guest, will design dream realistically reflected in ordinary people wearing clothing, affecting a large range of people, this in the traditional clothing industry is difficult to achieve.

VT 150 Series, more than 2000 styles, from the Avengers Alliance, Mickey Mouse Joint cooperation, to Lei Feng Series, social popular language series of special projects, from the 2012 Doomsday long-cherished wish, the classic animation lines of the cultural series, to the Navy, the British Wind fashion series ...

Where customer sincerity product VT Responsible Introduction, "Every guest has been in the" People's fashion "on the road to explore, VT is actually a bit like a cultural spread, it is like a Wikipedia, like a newspaper, but also like a market, through it can express themselves, but also can be found in China is happening in the social hotspots. ”