What is the future of electronic commerce?

1997, the Chinese Chemical Information Network officially provides services, since then China's E-commerce opened the curtain, after 11 years of exploration and imitation, 2007 years later into the peak of development, in recent years, the most brilliant. Looking at the current situation of E-commerce, Jing-dong, when, excellence in the Amazon market share of Taobao, constantly swallowed , West Street network, good music buy, Dream Bazaar, such as enterprise use vertical road better development, traditional channels Shang, suning force line, relevant people constantly mention " Bubble theory "," the winter of the "when, the enthusiasm and enthusiasm of the founders is still not the end of the . What will be the future of E-commerce in China, but also to the market and consumers carefully selected.

"Electric commercial Formation stage" platform class enterprise work must not be

Now the thunder of E-commerce, is undoubtedly a large platform-type enterprises, whether it is to consumer-to-consumer the start of Taobao, or the autonomous class of consumer platform Jingdong, when the occupation of the domestic network to buy the majority of the market share. From the perspective of the whole development of E-commerce, platform-type enterprises play an important role. In the early stage of E-commerce development, due to the overall environment of the immature, online shopping is still some bold consumer behavior, the overall consumption habits did not develop. Ma Yun, Liu and other people seize such an opportunity, in the outside almost no competition under the premise of pressure, laid their own industry big guy position. Today, based on the user's consumption habits, in the network consumption is the priority is still a few people have already been deeply rooted in the electricity business site. Taobao as a whole industry oligopoly, through the Consumer-to-consumer model to reduce the threshold to enter E-commerce, for countless small and medium-sized entrepreneurs to provide a new opportunity, and the opposite view of Jingdong, when, "Digital to Jingdong, books to be when" concept is deeply rooted.

The large-scale platform class consumer enterprise breeds the electronic commerce mature but also through the preconceived way expands and seizes the market rapidly, the whole category expansion is absorbs the multitudinous consumer audience, but the platform class electricity merchant whether from the strength or the market view, has become saturated, very difficult to appear the new competitor.

The road is far from the vertical

The face of industry barriers to the formation of industry, small and fine vertical road has become a separate food industry cake another bright road. Different from the integrated platform of electric dealers, vertical domain to reduce the audience, through specialization to win the market recognition. Good buy based on authentic shoes network retail, red children to create a professional mother and child network shopping mall, and recently the serious West Street network is in the field of E-commerce more in-depth work, different from other vertical category of consumers, West Street network will be consumer audiences defined as the movement of people rather than a specific category, for this category of people to provide sports related to professional apparel , equipment and so on.

As the competitor of the platform-type electric business enterprise, the advantage of the vertical electric quotient is the speciality and difference of the deep cultivation. However, for the moment, most of the vertical to the "vertical" understanding of the word is not thorough, the so-called "child essence" concept is not limited to a certain category, especially for the future of online shopping, the real increase in user stickiness is no longer a low price and genuine guarantee. The future of the vertical electric business development, from another perspective is to create demand rather than meet demand, in the consumer online shopping, the advantages of large platform class is complete, but the shortcomings are also quite obvious, consumers in this type of electricity consumption occupy the initiative, the decision to purchase factors are still consumers subjective awareness (price, quality, logistics and other factors , and the significance and advantages of vertical electric power is that the initiative is the commodity, through professional services and deep work to inform consumers, which are needed, which is not to buy. The future of the vertical electric business is bound to create the road, and such a process still need West Street network, such as red children, such as vertical electric business enterprise long-term efforts and exploration.

The network creates the brand to be able to reproduce the myth

Every guest, fast fashion brand. With the advantage of the Internet, VANCL created a lot of traditional apparel enterprises look and sigh of the brand myth. In the 2007 such an E-commerce development golden period, it uses the overwhelming advertisement bombing as well as the late star effect becomes one of the Internet well-known clothing brands. Vancl through the modern fast-paced grasp and accurate product positioning, quickly pull a large number of young people's attention. The purchase of upstream raw materials to the downstream sales terminal of the whole control is to reduce the price of goods to an almost crazy point, and this is one of the reasons for the success of VANCL. Based on the current situation of E-commerce, where the height of the customer can be copied is still an unknown, but the wheat bag, cotton has been recognized by the market, Internet brand is destined to be one of the main force of future E-commerce.

The traditional enterprise official exerting force to disrupt the electronic commerce

The face of booming e-commerce, traditional enterprises are not far behind, bargaining power and capital is the biggest advantage of traditional enterprises, channel Shang, Suning War Jing Dong, Brand Li Ning, hundred Li launched Online mall, which makes this is not calm e-commerce industry competition more white-hot. For the traditional channel, brand, how to weigh the offline and online interests is a big problem, and the electronic commerce as the distribution channel of inventory or offline products for simultaneous sales are still to be resolved.

As far as the present situation is concerned, e-commerce is gradually returning to the essence, whether it is to occupy the market after the construction of warehousing and logistics of Jingdong, Taobao, or the first to improve the supply chain after marketing the West Street network, user experience has been repeatedly mentioned, the growing large consumer groups also make network retailers have to pay attention to the core E-commerce. By 2015, online sales are expected to reach 4 trillion, with more than 160 million per cent of the company, which can support more than 100 sales of 1.5 billion (when the size of the U.S. IPO). From vertical to brand to traditional, full of challenges and opportunities.