What is the light application open platform that pops up?

With the high profile of Baidu in August, the concept of "light application", micro-trust public platform, UC open platform, Alipay public platform to make a sound, for the light application of the flag, light application of the open platform to enter the boom period. Of course, everyone is saying that their platform is the best. I also want to combine my observations and share the features and values of these big open platforms. Entrance capability There is no doubt that the entrance capability is the most important project to explore the open platform, without one. From the current public information, micro-letter and UC in the number of users on the accumulation of very deep, sitting on the balance treasure Alipay also has a great import value, but is the highest tune of Baidu temporarily did not let people believe that the mobile end of the accumulation of the portal. According to Tencent's half-year earnings show, the first half of 2013 micro-letter month active users reached a staggering 236 million [2], note that this is the number of active users, gold is very high. Recently there have been rumors of the cumulative number of micro-letter users have reached 600 million, backed by Tencent this tree, micro-letter very smooth promotion for the mobile internet era "ferry" level platform products. Look at UC, public data in 2012 UC browser Android platform month active users more than 100 million, in December UC also announced the ownership of 400 million users (quarterly active, not month active), and then there is no update. Considering the growth of the Android platform this year is still strong, UC current user accumulation will not be smaller than this number, the ability to import can not be overlooked. In just a few months, the balance treasure accounts for more than 16 million users, the fund accumulated more than 130 billion purchase, become China's largest public offering fund and Monetary Fund. Alipay's entrance value in the balance of the treasure this show incisively and vividly. Occupy the internet finance the upper hand, Alipay open platform value may be in these several inside is "gold" the highest. On the PC Internet, Baidu's ability to import is beyond doubt, and on the mobile internet, only the "adopted son" 91 desktop [3] has just become a member of the billion-class club. Baidu before the release of light application strategy relies on Baidu search app and Baidu Browser is still not enough to compete with the other three. In the future, Baidu also needs to be more in the import capacity of some effort. Interface opening capabilities Although the platform has many users, but does not mean that each light application can have so many users. The ability to open up the platform for developers to use can be said to be linked directly to the quality of the lightweight application product. In this respect, UC is doing better, micro-letter is done relatively poor, Alipay and Baidu did not have obvious advantages. UC ability to be open to do better, in addition to support based on HTML5 Web App, but also open a part of the browser's basic interface, can be invoked in the form of plug-ins. It's better than chrome to look at the performance of the mobile side. It can be said that as long as you want to do, based on the UC interface, developers can penetrate the user's most of the scene. It will not be particularly difficult to improve product quality. In fact, the micro-letter open platform to the native app to provide the interface or comparisonUseful, you can pass the key content to the main scene of the conversation. But the open Interface for lightweight applications (public platforms) is really bad. A web-based text editor, a push from a multitude of folded accounts, seems to have nothing to do with the pure content of the media. Imagine the merchant bank or millet doing CRM system? Go ahead and have a good relationship with the micro-letter senior. Alipay and Baidu Open interface is basically through the link to open a HTML5 application, with WebView complete rendering. Most of the features of HTML5 are achievable now that the system is increasingly robust with its own browser capabilities. The effect is pretty good when it comes to implementing some uncomplicated applications. User identity I know a lot of friends are considering the implementation of O2O closed loop, to give users a "identity" is undoubtedly the most basic and necessary things. In this respect Alipay has obvious advantages, micro-letter also has comparative characteristics of services. And UC and Baidu in this respect no accumulation. First of all, the strong payment treasure, the user in the payment of the deposit of the identity is real and powerful, name, mobile phone, ID card, address, etc., plus and bind the bank card fast payment, mobile payment. In the Alipay platform to do some need to real identity-related light applications, such as medical registration, travel booking, etc., can be very good to achieve complementary resources. For micro-letters, belong to a relatively unique identity, you can through the background of the fans classified management. China Merchants Bank has been able to bind the bank card, in the future believe that there will be more personal identity services. UC and Baidu are not particularly strong user account system, more difficult to directly open the user identity resources for developers to use. Developer friendliness is what support developers provide. Baidu Open platform In this respect do is the best, micro-letter, UC has been prepared, and Alipay's movements feel relatively hasty some. Backed by the big tree Baidu, Baidu Light application can provide the developer resources can be said to be the richest, including BAE, statistics, performance testing and so on. If starting from zero to do light application, based on Baidu platform will be like standing on the shoulders of giants, only need to consider their own business logic and implementation. Micro-letter for public account opening, authentication process is slightly cumbersome. The new version provides a richer statistical function, and the developer starts to maintain it. UC has opened the Web site for developers to register and submit apps online, making it easy to quickly tap into UC channels after light applications. Only Alipay does not currently have a Web site for light application open business.