What is the password for the mobile internet business model?

In the mobile internet age, the mainstream application is how to change the way people communicate and transmit information, how to change the way people create information.

In China, the mobile Internet does not have a portal concept or an entrance concept. Hope Eminence, do you think there will be emperors today?

The first wave of mobile internet, a lot of VC investment in a fun thing. Many things in commercial barriers, there is no technical barriers, no physical barriers, there is no time barrier, of course, with the popularization of knowledge and will be widely replicated, forever free. These businesses should be free and open source in nature. The reason for the entrepreneur is that I can only quickly do not break, quickly gathered hundreds of millions of users, become a platform. There is no commercial logic in this idea.

The first wave of mobile internet, we see the opportunity basically belongs to the internet giants, those simple app application does not have much commercial value. The following business led the first wave of mobile Internet: (1) micro-blog, (2) micro-letter, (3) mobile games, (4) Ctrip and so on. The rest of the business is basically similar to personal webmaster business. These businesses are based on a large number of users of the three low groups, and the PC Internet is basically similar.

The value of media intermediaries is indeed limited. Observing many mobile Internet applications, many of its essence is media intermediary.

In the mobile internet era, people will invent a new form of media that is different from Facebook and Twitter, which is the king of Mobile Internet.

Has the mobile internet been left to entrepreneurs for only three years? This statement is too absolute. Super Platform company, no more than three, its business model should be built in the three years, by luck. A large number of market segments, vertical class of excellent mobile internet companies, by Kung Fu, the opportunity should be three years later, because the mobile internet industry will take three years to be relatively perfect. Steady business, the people who rush in front often find it.

In the future mobile internet age, the diffusion of knowledge and technology will be more rapid, technology will become cheap goods, the value of technical services will be greatly increased.

Case study:

@ Wang Xuezong: Mobile card sales Channels: In the past 10 years in various cities, there are agents to sell their card channel system. A city has a general agent, the general agent for the development of a variety of small shops in the city as its card agent point and Recharge card sales points. These outlets have made a great contribution to China Mobile's development users. Today, these agency points of business began to cool off, because the recharge of the Commission and the number of people who buy the card less. How to transform?

Praise！ @ Sun Yi smile: Transform to do mobile Internet Software demo Experience brush installation software, for consumers to download music games e-books. It is the passenger flow on the O2O line and the line.

The future of mobile internet: UC Yu said that the future mobile internet users will be more than the PC Internet, mobile Internet is the Internet, PC Internet is a small part of the internet, mobile Internet is the larger internet. Proud Browser CEO Chen Mingjie said that the difference between the mobile internet and the Internet will become more and more blurred, the development of mobile Internet began, the possibility of mobile internet will not be the giant is hard to say.

The Internet, mobile internet, cloud computing, these new technologies are going to change the business model of traditional telecoms companies. So, what's a wild idea about a telecoms company in the cloud era? That is, what is new telecom?

New Telecom refers to the operators of mobile internet operations. China Telecom is the first generation of operators, Tencent, which relies on the portal operations for the second generation of operators, the third generation of operators to control the user experience, Apple as the representative. The so-called platform, in the traditional concept is the operator. The new telecom service is based on the architecture provided by the first generation of telecom operators.

Google's acquisition of motorcycles become mobile terminal providers, Google + to play Facebook, Google bought a lot of optical network, Google Voice to provide voice integration and telecommunications numbers business, Google hopes to acquire the U.S. mobile communications company Sprint, Google intended to do? Google is intended to become a mainstream mobile internet integration company, with both pipelines and direct control over mobile users and social networks. Google is a Big Mac. Baidu does not have such a gene.

In the mobile internet era, there are fixed network of the world. Is this proposition right?

The scale of wireless internet users, the current infrastructure can not be done, only the service of high-end users is reasonable. If you want to scale, to achieve universal service, the way Out are three: (1) vigorously develop the charge WiFi; (2) Wait for 4G after 2006; Base station technology breakthrough, to solve the base station bandwidth problem. Watching video on mobile phones is the biggest test of mobile internet speed; Can a base station support several people to watch movies at the same time?

Now any big internet company wants to find new growth points, hoping to easily replicate the advantages of the Internet era to mobile internet. They all regard the provision of internet-based infrastructure services as the next strategic core, hoping to take over the entire mobile internet. Google's rivalry with Amazon over tablet e-readers and cloud platforms, the scramble for Millet and 360 on mobile phones, is all about the most basic thing about mobile Internet.

At the 2012 Baidu Alliance summit, Li put cold water on mobile internet investment, advertising mode, game mode on the phone to make money is not easy, mobile e-commerce advantages are not small. I think there should be a new model for mobile internet revenue.

@ Wang Xuezong: Internet technology (1) gradually change human nature; (2) Change the present marriage system, (3) Change the traditional industry, (4) Change the political system, (5) Change the technological invention and creation process, (6) Change the centralization system, (7) Change the Way of Love; (8) Change people's Way of life (9) Changing the way of information dissemination, (10) Changing the marginal income theorem of economics and (11) Changing the relationship between you and me.

U.S. corporate investment in it has now generally begun to invest in cloud computing, enterprise management based on mobile intelligence terminals, where the original IT department is facing abolition. Previous commercial software companies, whose corporate culture was difficult to adapt to internet culture, gave new companies new opportunities. In fact, Microsoft, Oracle Company crisis is very big. I'm bullish on mobile internet based business software, the so-called mobile office.

The spring of the enterprise market? Kleiner (Kleiner Perkins Caufield & Byers) has invested about 100 million dollars in the enterprise-class mobile software market and the remote hardware software management market over the past 1.5 years. This time more capital is injected because they believe that the current spread of cloud computing and mobile technology will greatly reduce the cost of enterprises and improve the efficiency of enterprises.

In China, the future of Internet entrepreneurship, the following several directions certainly have a future: first, social media, because the Chinese media is not market-oriented. Second, the new telecommunications, internet thinking to operate the telecommunications business, theoretically in the telecommunications network run can be regarded as a new telecommunications business, flat Taiwanese to become operators. Third, mobile internet. Four is the depth of information editing and processing, because the mass of information generated by social media makes it difficult to find useful information.

Traditional communication technology CT and information technology It is the two relatively separate markets. With the rise of mobile internet, there is a big trend of convergence of communication and information technology. As a layman in communications technology, Apple has sounded the Horn of industry convergence with an iphone and ipad. Intelligent terminals are the classic products of ICT technology, intelligent terminals not only control our lives, but also change the pattern of it and CT industry, emerging industries in the integration of production.

@ unicom Old Liu: from the grassroots to see mobile internet industry: 3g network construction and popularization, really brought the mobile Internet industrial Revolution, because it can see, touch, and everyone closely related, it shook is the most difficult to change things-habits. Public clients change the way they work and live, and industry customers change the efficiency of management and output, and the change in habits will shift from passive to spontaneous and irreversible ... @ Wang Xuezong: Praise. There are many changes in user habits. This change in habit begins with passivity, slowness, and then develops into active behavior. Looking forward to the mobile internet has a long-term value of the application, the emergence of the number of users blowout phenomenon, it is basically a dream. User behavior is slowly cultivated.

So how does the mobile Internet revolutionize the behavior of human information generation, aggregation, sharing and dissemination? Mobile Internet is definitely a revolutionary transformation of human liberation, the current mobile internet business model has not produced large giants. To continue to wait. I think so.

This time I studied several domestic plans to provide enterprises with integrated communications services of the new listed companies, found that their ideas and projects are primary level. In the mobile age, it is necessary to have the gene of mobile Internet for the enterprise to provide the fusion communication service. China's small and medium-sized enterprises, need to integrate communications to solve the mobile state of office and Management, in fact, this is a work of cloud services. A working cloud service provider is a new telecommunications provider.

Mobile, position, social, instant, these elements, is the mobile internet age People's behavior changes the most basic factor.

In the mobile internet era, enterprise-class solutions are a mainstream application. Personal fun things, long unreliable. After all, the most mobile internet needs to change is business.

Digital water: Now people on the number of mobile internet users, exaggerated to open mouth is the level of tens of millions of users. You do not say your users count tens of millions, you are embarrassed. Many people are lying. and micro Bo fan number of water injection. Millions of efficient users, already very good. A user to give you a monthly contribution ternary, January service charge is 3 million. If you add up these bragging figures, you find it astronomical.

Where are the mobile internet outbreaks? Is the mobile Internet's mainstream user base, extended to a large number of business users with a strong ability to pay. Such a point in time. Today's 50 million users, in fact, is not really the mainstream user base. In front of iOS, Android users, the composition is heavy internet users, technology circle users, as well as a group of players. Wait until the user group reaches 100 million, is a real outbreak point.

Technology and products are easy to do today. Technology and products are essential elements, but they are not the elements to gain competitive advantage. The competitive advantage factor is sales and service, at least in today's China environment. Mobile Internet technology and products can be copied quickly, so it is difficult to form a competitive advantage. If there are sales and service advantages, and then make up for products and technical short board, the formation of long-term advantages is not difficult. Such an enterprise development path, is the right path. is the computer industry in China not the way to go before trade, industry, and technology?

Now, most mobile applications are focused on individual applications. In fact, personal applications to achieve a large user base, then only a few applications can do this, because the individual time is very limited. So, for mobile office things, mobile Internet to change people's business behavior, is the mainstream? or is it that the industry's application or mobile internet has changed the traditional industries, which is the leading area?

The more applications of mobile Internet, the less time users spend on each application, the lower the cost of user transfer. Mobile Internet, no portal.

Wireless internet is a pluralistic era, because it emphasizes the experience of the user and the diversity of the audience. Mobile terminals are diverse, operating systems and browsers. In the era of PC and wired Internet, the Wintel Alliance of Microsoft and Intel controls the development of industry and the user experience is the same. The mobile internet is a charging model that is parallel to the free model and does not have the absolute monopoly of that model. Product-centric to the user-centric.

In the age of mobile internet, customers ' time and attention became scarce conditions. Therefore, all the commercial value based on the underlying access, transmission, storage, and computing resources itself is rapidly devalued, but based on these resources, the client experience the adhesive price ...

There is a convergence of

communication and Internet. Google buys a motorcycle, Alibaba launches cloud handset, Lei develops millet handset. TMT, the last T, or Telecom, is a lot of people don't understand. Without telecommunications, the Internet has no foundation. Tomorrow's investment hot spot, should be new telecom. The convergence of telecom technology and mobile Internet will become the biggest investment hotspot in the next year.

Rongxiuli, Tianyu chairman, said: "Operations and services are the best way to move the internet." Apple hardware and software are sold, Google go free to add advertising routes, but there are operations and services are not the two can do. Jobs has not yet done operations and services. Is it possible to add Internet services on a powerful mobile phone? The era of Brand + service came. Internet companies do mobile phone hardware is forced, do hardware risk, do not make money, very hard.

I hope to do the company, is to follow the rules of institutional change, coupled with the laws of technological change, homeopathy and for, thus growing. There is no doubt that the mobile Internet telecommunications industry conforms to such standards.

China's greatest private company should be a company that follows institutional changes. Mexico's economic history attests to this, as evidenced by the economic history of many countries and regions.

The combination of telecommunications and mobile Internet should be the best investment direction in the next few years, and also the most likely to produce large companies.

Recent observations: (1) Most of the recent investments in social networking sites are worthless. Social function has become a standard, nothing unusual. (2) Most of the investment risks of Portal Class E-commerce are very big. (3) Most of the investment in wireless applications is the workshop business, no scale business value. (4) The majority of the game's investment will be a loss of business. (5) The video website is overheating. (6) The winter of group buying is coming.

Mobile Internet is promising, just need more small business and industry application, not what killer application. Mobile Internet +x will change many industries.

Pour some cold water on the Solomo: Chen said, "To do things on the mobile internet, especially the sustainable cause, like building barriers in quicksand, is very difficult." (1) Chinese strangers have no real social intercourse, and acquaintances are not online. (2) Lo is a physical work, is the problem of offline organization, such as handle nets. (3) Mo's basic characteristics are not social, it is mobile office. Looking for a subversive application is lazy and greedy thinking.

#技术哲学 # The new Internet technology, led by social elements, constantly maps and even maps the personal, economic and political relationships of the real world. Internet +x, mobile internet +x, will completely project the real society, further change the real society. Mobile Internet, the extension of human organ capacity, human social ability, traffic restrictions, information communication skills, speculative ability, have been magnified.

What is a mining company that moves the Internet? What is a commercial real estate company that moves the Internet? Mining companies and commercial real estate companies are the most able to circumvent the fierce competition in China's market, and the income increases with the huge consumption capacity, automatic price increases. Occupy a piece is a piece, others can not take away, subversive innovation took it no way.

The landlord of mobile Internet: let those who will make money to burn money, let those who want to be king to engage in subversive innovation eminence, let those technical genius dream team to make great inventions! I do the most stupid job, mobile internet mining and commercial real estate, occupy a piece of land is a piece, let other people's life to rob. Remember, China's rogue bandits, more plagiarism, more money, more intelligent people, preferably the local master!

The first phase of mobile Internet: Software integration content, channel control users.

The second stage of mobile internet: content is king. Customized content for the king, in-depth editing of the content of the king, professional content for the King, segment the market content for the king.

The third stage of mobile Internet: refinement, personalized service for the king.

@ Linsen 70 brother just said to me, the ability to spell management, can not be copied. I deeply believe that, in the mobile internet industry, the struggle to manage and service capacity of this kind of hard work, is definitely not the average person's work, is definitely the core competitiveness. Plus, the business model has to have a first-order advantage. This adds up to the principle of large numbers, in the era of technological sleight of day, management and service ability is the mode of winning. That's what the friend Telecom does!

Mobile Internet entrepreneurship, the direction of the most important, grasp the direction, perseverance, will win. The technical philosopher is the person who is in the impetuous revelry, has the way, is out of shape, the vision vision, he can discover the future mobile Internet direction, and form the firm value.

Secretly think, mobile internet in the future real everyone, is an ethereal and philosophical temperament, the game of human nature of a profound understanding of the integrator! No one says first.

Using technology to improve the speed of file exchange of mobile Internet is an important direction.

In the era of full IP wireless interconnection, voice and everything else is IP data. Voice Monthly is the trend of the future, operators focus on the refinement of the flow of operations. Traffic demand will explode. Traffic will make the operator rich. The billing service based on traffic is another important source of revenue for operators. These all complement the loss of voice revenue.

@ 付淼: Operators "degenerate" pipeline is unavoidable, the flow is the last line of defense operators, but also will become the main source of income operators. Mobile Internet entrepreneurs, if your business model is based on a very low cost or even free flow of assumptions, please think twice.

Reply @ 付淼: fully agree. Application developers, it should also be to allow people to consume more traffic, this is in line with the industry chain symbiosis law. If your business model is to help operators make more money, the operators must be welcome.

Mobile Internet data traffic will explode, wireless bandwidth becomes scarce resources, similar to wired Broadband unlimited monthly billing system, in wireless access does not work, according to the data flowmeter fee is the norm. If not, in the operator from the previous voice revenue to the data revenue-oriented situation, the operator's revenue cost pressure to increase, operators "pipeline" trend is obvious.

! Internet companies need to take advantage of the customer service contact center. If you are an Internet company and you have no call center, are you out? @ Yeng Xiao: Internet Enterprise Call center Many are multi-channel customer contact center, Internet Marketing will take three-dimensional multi-channel marketing mode! @ Yeng Xiao: Marketing 10 Big carrier: Microblogging SNS search, video, portal, website Alliance body, Mail, bundle, vertical area website, mobile Internet.

The internet includes the wired internet and the wireless internet, the latter being interconnected and integrated. The mobile internet is a concept that the wireless Internet embraces. The Internet of things is a kind of virtual operating business concept. The radio and television network is now an independent transmission network and will be transformed into the Internet and integrated into the existing Internet. These concepts are different levels, don't confuse them. The concepts and premises are not clear and the discussion is confusing.

Mobile Internet content Manufacturing Master's basic qualities: (1) really understand the content, itself is best in this context; (2) understand the basic technical functions of mobile Internet, (3) good at dealing with monopoly wireless operators, (4) good at brand management; (5) Good at marketing (6) organization capability with knowledge processing industry and technical application team most of them are technical backgrounds and have no control over content manufacturing. The opportunity to set up news in the portal mode like Sina is now almost gone. The depth of mobile Internet content is the high-end fees and the population base relatively large long-term business. Steve Jobs is an artist with a technical temperament, similar to Mr Cameron's skilled artist, is the future of wireless content manufacturing.

Mobile Internet applications, we are talking about software or functional applications or platforms, in fact, ignore the content manufacturing itself. The highway needs to be repaired, but a good car runs on it. Good cars are worth more than ordinary highways. The platform is mainly money problem, resource problem, today's operators can do it themselves. Do not compete with operators for profit. The depth content and the subdivision user group's fine service is the operator cannot do. Content for the king.

Mobile Internet is the competition mode of oligopoly. The channel merchant only gives the content merchant a sip of water to drink. Today's telecoms operators do not only make transparent pipelines. Many technical service providers provide them with platform-building solutions. They are constantly consolidating various platforms and erecting the ability to control content. China Telecom is doing so now. China's operators are not the same as the United States, the United States is not a monopoly. In fact, universal technology is not competitive.

The mobile Internet is a monopolistic service mode, and the channel provider only gives the content business a sip of water. Today's operators, not before the Internet period, do not know anything to do transparent pipeline. A lot of technology service providers are educating them and providing them with platform-building solutions. They are constantly consolidating various platforms and erecting the ability to control content. China Telecom is doing so now. China's operators are not the same as the United States, the United States does not monopolize.

Enterprise competition needs fine management. Only it can support. Traditional industries can only survive if they ask it for benefits. Production and sales services need to be direct to the terminal or on-site. direct,direct,direct! The main function of mobile Internet is information flat, direct terminal (consumer), collect control information on site. Traditional industry mobile Internet, this is a revolution. Social, business and personal information of the drama, only just opened!

China Mobile internet users are divided into two major groups, one is the youth group, with a dynamic zone of the crowd as the characteristics of a business crowd. Young users mainly entertain friends, business people to meet the business information processing, e-mail, professional and communications management. Young groups need to burn money for free, business people have the ability to pay in time, do not need to burn money, but access to this group must have special means. Two types of people will merge.

Mobile Internet applications for business people, high-speed transmission of video, PPT, Word, sound files on mobile phones, are very demanding. Terminal prices are not a big constraint.

For business people, this is a direct paying audience, to provide mobile internet services, financial Insurance Services, Business division standardization, the mobile phone network crowd, gold Card people, insurance and owners of the crowd, to the communication services for the beginning of aggregation, the development of a strong direct sales team integration marketing, only to provide standardized digital products, It is also the business model of the telecom company. After the crowd consolidates, the content provider is consolidated.

The mode of the ITU Telecom is: by means of marketing and some basic functions, mobile Internet users, credit card users and insurance users are integrated together with a unified data mining and marketing approach, with a unified technical service team, to provide mobile internet users for telecommunications companies, and to provide financial users for banks and insurance companies, All such digital product user business depth bundle, and then provide a unified mobile Internet terminal.

Wireless internet can change traditional social and meeting ways. The development of a deep social network makes birds of a feather flock together, and interpersonal communication is more convenient and economical. The way of human communication and meeting, due to the great urbanization movement in China, the traffic is not smooth, the cost is very expensive and the efficiency is very low. Wireless Internet mobile Office function, can effectively reduce people's direct meeting opportunities, in the virtual space to reach communication and mutual understanding.

The core value of wireless Internet virtual operators is the user, the need to integrate some of the user's strong stickiness of the basic services, so that these users as much as possible, user groups and business relationships. Business is not limited to content, voice, Cross-border, such as mobile Banking (bring mobile payment), mobile Office, financial information, basic mobile Internet services.

Intelligence could have replaced netbooks, becoming business people's mobile office, internet and telephone equipment. SmartBook between mobile phones and netbooks in the medium-size mobile terminals. The successful development of Sapdragon chips based on the ARM architecture, and Nividia's chips all provide the possibility for the device to be produced.

@ Wang Xuezong: Remote direct-connect communication, not with video technology (the need for webcam communications), can solve a lot of on-site environment remote simulation problems. If anyone can have this technology, I can quickly turn this technology into a huge real income.

Of course, the backstage, everyone visit at the same time. @Real He Feng: File storage Backend server not just OK? @ Wang Xuezong: reply @ Reload potatoes 1: Remote direct-linked, for example, two people are holding a mobile phone, you are in Beijing, I am in Shanghai, I am on my phone to see a file, you can sync see I am also looking at this file. If close, I can not stick my head out to see your cell phone? To achieve this effect remotely.

The free mode of Internet is the early mode of Internet, which is gradually replaced by charging mode. Apple is a pioneer in the direct payment model for Internet users. Free mode is against the nature of business. The long tail theory is the basic theorem of Internet business model. Free mode is a kind of impetuous. Wireless Internet now many people are busy, the last is white busy. Endure loneliness, will have the opportunity to laugh at the last moment.

New free mode, or such as Sina, Sohu, Tencent and other companies have made money, you can make money, because they do not have to spend a lot of effort to accumulate users, there is money. China's Internet competition has entered the Red Sea era. To rise in the wireless internet, we must go to the physical channel, go directly to the charging mode.

Wireless Internet: Wireless application of the charging mode of the company, should invest in the least risk, win the biggest! Free mode, in fact, is the competition of the Red Sea. Today's free mode, has not been Sina, Tencent, Taobao, Sohu to use the free mode of the opportunity. This moment also, WTF also! Now the competitive environment, and then very different!

#技术哲学家 #: Post-industrial Mobile interconnected society, information knowledge self-organization production, knowledge, technology and information chain explosion. Knowledge is acquired as tap water, and technology rolls like tides. Technology has become the main driving force for transforming human mind, organization form and way of life. Technical philosophers study the need to organize, assemble, and integrate technology to meet human feelings and individual experiences. Philosophy of technology is the game theory of technology application.

Technological innovation is the thinking of the industrial age, the application innovation is the information age and the user times thinking. The former take the company as the center, the latter takes the consumer as the center. Now is the era of consumer competition, but also should be consumer and user-centric. Technology application innovation, with user experience as the core. Breakthrough technology is a national basic scientific research to do things, but also the global spread.

In the wireless interconnection technology, the technology application and the technology choice, far surpasses the technical invention. The application of innovation in the Internet world, far better than the original commercial interests of technology.

In the past five years, the company has insisted on the application of voice based technology innovation, the application of a technology to the extreme, technology for business applications, technology into business and products, technology makes people more relaxed.

My experience: High-tech low do, low technology high do. The mature technology applied well, assembled, meet the special needs of users, with a clear and understandable selling point, into a service, marketing methods and unique service methods to win, a large number of use of human resources dividends. Companies with such characteristics will be big companies in China's future market.

China's next Tencent (worth more than 200 billion) is a mobile internet virtual operator, with a market capitalisation of 200 billion in the next five years and a market value of 1 trillion in the next 15 years. Because China is the world's largest mobile Internet country.