What is the story of the book mentioned in the People's Daily grant?

The People's daily, China's largest official newspaper, yesterday published a lengthy article criticizing primary and secondary schools for teaching-assisted disorder. The article mainly wrote several: 1, "the market is quite large" industry estimates, the market size of our teaching assistant book is about 40 billion yuan (multi-Knowledge Network Note: More information from various channels to understand the situation is much higher than this number), for the entire publishing industry has brought 60% of profits. Such a large piece of "fat", nature attracts countless people, layers of fare increases, shoddy, pirated infringement, the region. 2, "The price is very confusing" in the industry, the usual high price, low discount, 39 Yuan teaching assistant book, the minimum of 7 yuan can get. This is also to teach the book each circulation link to set aside a layer of price increase space, so that each link profit. 3, "Quality Manaka" teaching auxiliary book Writing industry, "a small editor, three days a book" Rumors are not fictitious. 4, "The piracy rate is very high" teaching auxiliary publishing institutions, not only pirated others, but also often "steal" their own. Some enterprises will be a slight adjustment of last year's book, replace some of the term strong words, printed on this year's time, became a new book 5, "the government also engaged in" the Ministry of Education in early 2012 to implement the "New Deal", that is, the local educational authorities designated by the teaching of auxiliary books The change brought about by the new deal is that the education-assisted publishing organization has been transformed from a former public relations school into a PR government. Interestingly, the whole article 3000 words of criticism, only the title of a teaching assistant book, is the 5-year test 3 years of simulation, then this book is what the story? Who is the company behind? "5-year Test 3-year model" is the current secondary education market, the most famous teaching auxiliary books, students and teachers are referred to as "53", "53" series of books were first listed in 2003, about three or four years ago began to fire up, the current sales should be the first of its kind in China. "53" series of books behind the book is called "Curved line" of Beijing book Planning Company. The company's main business is primary and secondary school education, and the publication, and in addition to the "5 year test 3 years of simulation", the company's main products and high school for the "5-year college entrance examination 3 years of simulation" and "3 years of college entrance examination 2 years", the company's boss is "Curved line current annual revenue estimate in 2.3 billion" a company in Beijing Haidian do book wholesale business owner of the network said. He also chatted, although the song line income is very high, but many of their books are directly to the school channel, operators actually earn too much money. Taobao is currently on the basic price of dealers in about 50 percent, even now the off-season, daily through Taobao sales are expected to be nearly 1000 copies. "53" series of success, but also let the song line began to diversify the road. Curved line began to do its own network platform, providing network error Libon function. At the same time also began video courses, network questions related business. However, from the current product, the traditional enterprises do the traces of the Internet is obvious, technology and user experience are very rough, these online products in the user is not much of a response. "Curved line 4S Shop" is the first line of key operation of the website, in addition to have problems, wrong Libon, readers and questions, but also video to explain the content, but from the video pointThere are not many videos playing more than 10 times. At the same time, curved line also launched point reading Pen products, called 53-point reading Tutor, in various channels have done a lot of promotion. Last year, the first line also tried to work with training institutions to learn and think about making video lessons in accordance with the book "53". A company that is so successful in teaching the secondary market, but it is often confusing on a diversified route. For example, the curved line also dabbled in the tea business, opened a tea site called Fingi, but the site is obviously also very unprofessional, are created using templates. "It is estimated that their boss likes tea, so he made such a business." Familiar with the first line of the company's people tell more about the net, she is a book trade fair staff. He talked about, they did not expect, the song will be in the book fair to promote the tea business, it is difficult to understand. But Wei Xin chairman explains this business, the first line to create a "book Tea interaction, Book tea combination, tea integration" creative culture industry. The choice of tea industry, is not only the company group, the exploration of diversified development, but also to the original book industry to implement resource integration, value promotion practice. "If the line has been focused on the 53, I believe it will not be long, is an education industry, the absolute big guy, but if the diversification of such as this, the prospects are not very clear." "A boss in the training industry said to the Internet.