What kind of electric business company do you want to be?

4 years ago, Chen Au returned, but for the starting point of entrepreneurship is still a little tricky. There is a chance to apply for the Yajie Chamber of Commerce's Cradle plan, interview him is Lei. Lei is said to teach Chen Au three: First, to do a market big enough things, rather than their favorite things; second, the right time to do the right thing; third, early low-cost high-speed expansion.

4 years later, Chen Au, who is already the founder of the United States, has a team, with a group of fierce financial figures, submitted a prospectus to the Securities and Exchange Commission, plans to raise up to 400 million U.S. dollars through the IPO, to be listed on the New York Stock Exchange or Nasdaq listing, the stock trading code is "Jmei."

If the listing is successful, it will be a "cock-Chen Au" in the eyes of the company. Although Chen Au often classify himself as "cock Silk", he himself cool handsome appearance, hold the Stanford University MBA degree, two times pioneering experience, as well as the founder of the United States after the bold marketing, and indeed for the United States IPO a jump plus a lot.

Now, Lei at the critical moment of Chen Europe has a key hint, Chen Au is also a lei good student. Instead of continuing the original game, he chose "Big Boy for Beauty", a broad market for non-standard products and an area that other platform giants could not plunder in the short term.

The next core problem is the construction of business model, to break the flow of electricity and thirst, and the curse of the money to change the size of the magic, there is a more accurate point of pry, poly beauty Excellent products selected Flash purchase, this model is light enough, and can be profitable in the beginning.

At that time, the United States mother and child type of flash purchase website Zulily, confirmed the feasibility of this model-impulse consumption, every day to provide a special commodity, users like the purchase model, and achieved great success.

In Chen Au view, Poly-Mei Excellent products the biggest core competitiveness than the business model of Flash purchase, to flash the form of cosmetics website, is the main business model of the United States. The model attracts users with relatively low price sensitivity and high brand loyalty. At the same time, cosmetics attract users are usually emotional consumer users, the price is not sensitive to the contribution of other goods sales will also be very valuable.

So, in the choice of a big market, with accurate business model to achieve early rapid development, the basic lay the quality of the United States and the volume of the foundation. At the same time, Chen Au in the entrepreneurial process is not no mistakes, but almost every time can be adjusted in time, that is, in the right time to do the right thing, to gradually shake off the rival Le Bee, and become the Giants and the domestic flash buy the boss only the most fancy competitor one.

From the prospectus submitted by the United States, it has basically achieved explosive growth: 2010-2013 turnover of 92.269 million U.S. dollars, 327.225 million U.S. dollars, 816.57 million U.S. dollars, behind the revenue is the number of users and the number of orders to increase significantly, The number of customers purchased in 2010-2013 was 1.3 million, 4.8 million and 10.5 million, respectively, and the repeat purchase was 53.8%,56.3%,62%. If you want to calculate the turnover before tax, poly-Mei excellent products over 6 billion yuan.

In the final analysis, the IPO is just another start of the United States Flash purchase model, such as unsurprisingly, the future of the United States will move towards the integrated electric business, which may give the overall situation of the domestic electricity quotient pattern to bring some fresh breath.